Creative: Page 98
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Marmite tries to hypnotize haters with new 'Mind Control' ads
A campaign acknowledging the yeasty spread's divisive reputation includes the chance to win a trip to London for a hypnosis session.
By Dianna Christe • Oct. 14, 2019 -
HBO turns popular shows into PSAs around mental illness
Bumper ads indicate what mental health disorders are depicted in "Barry," "Girls" and other shows while a doctor comments on relevant scenes.
By Dianna Christe • Oct. 14, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Sabra opens pop-up restaurant in NYC to showcase hummus dishes
"Whirled Peas" features a menu of original dishes created by celebrity chefs who use hummus as a key ingredient.
By Robert Williams • Oct. 14, 2019 -
Bacardi upcycles plastic straws by turning them into vinyl records
Single-use plastic straws collected from 55 bars will transform into limited-edition records featuring Major Lazer and Anitta.
By Barry Levine • Oct. 11, 2019 -
A 'painful situation': Publicis' dire Q3 results accentuate sluggish transformation
Releasing earnings early, the company forecast full-year organic revenue growth will drop 2.5%. Investors appear to be growing flustered.
By Peter Adams • Oct. 11, 2019 -
Verizon's 'Made Up Family Montage' tops YouTube ad leaderboard in Q3
Agency McCann created the 30-second spot, which got 38 million views, to show how phone plans can be customized for individual family members.
By Robert Williams • Oct. 11, 2019 -
Coors Light uncaps limited-edition Jonas Brothers brew
As the band tries to make a comeback, Coors Light hopes to win over fans and drive sales by plastering their faces on beer bottles.
By Barry Levine • Oct. 11, 2019 -
Column
Campaign Trail: Nectar cuts through snoozy mattress marketing with 'motivational sleeper'
Yawn Yawnson, a new fictional spokesperson and sleep-obsessed evangelist, energizes crowds in 26 parody ads by the DTC mattress brand.
By Natalie Black (Koltun) • Oct. 11, 2019 -
Citi ad highlights girls' reactions to wage gap with #ItsAboutTime
"The Moment" campaign coincides with International Day of the Girl on Oct. 11 and will include a Times Square billboard, print ads and social elements.
By Dianna Christe • Oct. 10, 2019 -
Subway names new CMO as chain looks for turnaround
Carrie Walsh is the first permanent marketing chief in several months and joins the company after it shuttered 1,100 stores last year.
By Peter Adams • Oct. 10, 2019 -
Hotels.com taps Lisa Frank for pop-up penthouse appealing to '90s kids
The promotion behind the Los Angeles flat uses two tactics — nostalgia and branded hotel experiences — to attract millennials.
By Dianna Christe • Oct. 10, 2019 -
Opinion
The 'Joker' movement is no joke for brands
Inspired by the hit film, StrawberryFrog's Scott Goodson explains how to crystallize and spark a brand movement.
By Scott Goodson • Oct. 10, 2019 -
StubHub kicks off 'Sportober Challenge' with Dude Perfect deal
Fans can win tickets and cash for posting sports mashup photos on Twitter or competing in social media challenges this month.
By Robert Williams • Oct. 9, 2019 -
Verizon's Visible scores with free massage stunt
The digital phone service saw an opportunity to deliver on its promise of transparency with a "typo" that turned "messages" into "massages."
By Dianna Christe • Oct. 9, 2019 -
IPG launches martech platform Kinesso to marry Acxiom data with ad campaigns
The move could help IPG agencies better integrate technology and data-driven insights with media and creative.
By Robert Williams • Oct. 8, 2019 -
Skittles' 1st Halloween ad in years flips the witch's role
"Annoy the Rainbow" will run online on YouTube, Hulu, Amazon, IGN and Meredith properties.
By Barry Levine • Oct. 8, 2019 -
LG and BuzzFeed's Tasty bake up cookie subscription boxes
Featured recipes supposedly bake best in LG ranges and ovens, which have been designated the "Official Oven of the Tasty Kitchen."
By Barry Levine • Oct. 8, 2019 -
Nike dominated culturally impactful video ads in Q3
Half of the ads on Ace Metrix's ranking tied in an athletic narrative, even when the brand was not endemic to sports.
By Peter Adams • Oct. 7, 2019 -
DoorDash orders multichannel campaign with scannable OOH ads
Wendy's, McDonald’s, Chipotle and Chili's are among the restaurants featured in the delivery service's TV spots.
By Dianna Christe • Oct. 7, 2019 -
Column
Comic Dive: It's In The Game
Major brands including Coke, Bud Light and Red Bull are rushing into esports marketing — before over saturation spells game over.
By John Hazard • Oct. 4, 2019 -
Nivea wants to inspire kindness by urging consumers to 'Rethink Soft'
A positivity-focused creative effort follow reports that the brand's longtime agency cut ties over an executive's insensitive remarks.
By Barry Levine • Oct. 4, 2019 -
PepsiCo's 12% increase in ad spending fuels sales growth
The food and beverage giant said net sales rose 4.3% to $17.2 billion in Q3 while its profit narrowed.
By Robert Williams • Oct. 4, 2019 -
Wendy's role-playing game features a realm threatened by frozen beef
Debuting at New York Comic Con, "Beef's Keep" is a "Dungeons & Dragons"-like tabletop game.
By Barry Levine • Oct. 4, 2019 -
Reese's scares up interactive Halloween experience with Facebook and Neil Patrick Harris
The Hershey candy brand is asking Facebook and Instagram users to participate in its livestreamed haunted house.
By Robert Williams • Oct. 3, 2019 -
Porsche, McDonald's among big brands boarding 'Rise of Skywalker' promo train
With a seamless integration in mind, filmmakers and Lucasfilm's Industrial Light & Magic visual effects studio were part of the ad development process.
By Barry Levine • Oct. 3, 2019
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