Pantone enlivens 2020 Color of the Year pick with slew of multisensory experiences

Partners like Adobe and FedEx will help consumers experience the "solid and dependable" Classic Blue in ways beyond the visual.

By Peter Adams • Dec. 5, 2019

Coty is revamping its internal ad-tech and digital media unit

Digital media services previously handled by Beamly, which Coty acquired in 2015, will move to Publicis' Zenith agency.

By Barry Levine • Dec. 5, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

KFC brings back its fried chicken-scented Firelogs

The logs, made from recycled materials via a partnership with Enviro-Log, will be available exclusively on Walmart's website.

By Barry Levine • Dec. 5, 2019

McDonald's caters to devotees with 1st permanent e-commerce shop

Debuting with a holiday collection that includes tree ornaments and an ugly sweater, Golden Arches Unlimited sells gear that isn't available elsewhere.

By Peter Adams • Dec. 4, 2019

Unilever personal care brand's New York Times ad doubles as wrapping paper

Love Beauty and Planet is running a centerspread ad that can be reused as holiday wrapping paper.

By Dianna Christe • Dec. 4, 2019

Pandora's multichannel campaign highlights new features as streaming wars heat up

The service is also showcasing ad-supported services that connect brands with audiences, with Heineken as an early partner.

By Robert Williams • Dec. 4, 2019

J.M. Smucker brews marketing refresh for Folgers and 1850 Coffee

The double shot of entertaining content comes from PSOne, the CPG's dedicated agency within Publicis Groupe.

By Dianna Christe • Dec. 4, 2019

Unilever revamps CMO role to prioritize digital and become 'future-fit'

Company vet Conny Braams, EVP of Unilever Middle Europe, is stepping up as the CPG giant's first chief digital and marketing officer.

By Peter Adams • Dec. 3, 2019

Mercedes-Benz rides with singer The Weeknd for electric SUV ad

Teaming with the R&B superstar could help the luxury car brand resonate with younger buyers.

By Barry Levine • Dec. 3, 2019

Susan G. Komen brings fundraising efforts to 'Fortnite'

During a livestream on Twitch and YouTube, gaming influencers will use a custom map and challenge viewers to donate and beat their speedrun time.

By Barry Levine • Dec. 3, 2019

Secret opens Instagram directory, shoppable videos bolstering women-run businesses

The P&G brand wants to help women business leaders score a fair share of the $730 billion forecast to be spent around the holidays. 

By Peter Adams • Dec. 2, 2019

T-Mobile lifts customer acquisitions 400% with personalized videos

The wireless carrier sought to elevate the effectiveness of its email communications through artificial intelligence.

By Robert Williams • Dec. 2, 2019

Dunkin' turns menu items into limited-edition holiday candles

The QSR is tapping into the sense of smell as it continues to ramp up its lifestyle positioning. 

By Dianna Christe • Dec. 2, 2019

Chick-fil-A encourages giving the gift of time with multichannel campaign

Across TV, online and a pop-up shop, the QSR looks to deliver for the 73% of consumers that want more time with people they love this holiday season.

By Dianna Christe • Dec. 2, 2019

Louis XIII Cognac composes 1-note symphony based on clinking glasses

A jazz composer — and robots — helped the brand bring to life the G-sharp tune that rings when two glasses of its cognac are clinked. 

By Dianna Christe • Nov. 27, 2019

Pringles debuts chip-dispensing gaming headset on Twitch

Part of a "Gears 5" tie-up, the headphones have a swivel arm that automatically feeds the brand's stackable potato chips into the wearer's mouth.

By Robert Williams • Nov. 27, 2019

Snickers goes viral with #SnickersGate prank

The Mars candy brand turned its "you're not you when you're hungry" tagline on itself and nabbed more than 20,000 interactions on Twitter in its first few hours.

By Dianna Christe • Nov. 27, 2019

Comic Dive: Holiday Hustle

With a shorter window between Thanksgiving and Christmas, marketers are racing to make up for lost time during the critical shopping season.

By John Hazard • Nov. 27, 2019

Fiverr's new store connects influencers with support services

The online hub for freelance services could link social media personalities to people assisting with video editing to graphic design.

By Robert Williams • Nov. 26, 2019

KFC hides 11 holiday gifts in limited-edition bucket illustrations

Customers can snap pictures of the drawings by Nicholas John Frith and post them to Instagram for a chance to win their real-world counterparts.

By Barry Levine , Peter Adams • Nov. 26, 2019

Red Lobster knits ugly holiday sweaters for online pop-up shop

Available via an e-commerce site, the sweater features a built-in insulated pocket to keep the chain's Cheddar Bay Biscuits warm.

By Dianna Christe • Nov. 25, 2019

Grey Goose cooks up prepared meal service for holidays

The Bacardi-owned brand partnered with Cocktail Courier and Cooked to launch a prepared meal kit with food and cocktail pairings.

By Dianna Christe • Nov. 25, 2019

Tic Tac becomes 1st sponsor for Spotify's new live music event series

Two nights of activations and performances at The Mint, a historic L.A. venue, will emphasize different aspects of the Tic Tac brand.

By Barry Levine • Nov. 22, 2019

Stella Artois' holiday social experiment seeks to unite neighbors over beer

The effort touching across 27 cities includes a docufilm featuring six pairs of New York neighbors meeting each other for the first time.

By Barry Levine , Peter Adams • Nov. 22, 2019

Victoria's Secret cancels runway show amid effort to 'evolve' its marketing

The brand is looking for a new way to make an emotional connection with consumers at a time when more inclusive lingerie lines are resonating.

By Robert Williams • Nov. 22, 2019