Stella Artois' holiday social experiment seeks to unite neighbors over beer

The effort touching across 27 cities includes a docufilm featuring six pairs of New York neighbors meeting each other for the first time.

By Barry Levine , Peter Adams • Nov. 22, 2019

Victoria's Secret cancels runway show amid effort to 'evolve' its marketing

The brand is looking for a new way to make an emotional connection with consumers at a time when more inclusive lingerie lines are resonating.

By Robert Williams • Nov. 22, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Campaign Trail: Philadelphia mockumentary reveals Thanksgiving cheesecake cover-up

A 90-second spot stars a fictional conspiracy theorist group as they hunt down clues in old documents and real historical paintings to prove that pilgrims ate cheesecake at the first Thanksgiving.

By Natalie Black (Koltun) • Nov. 22, 2019

Oscar Mayer 'BAEcon' blanket, Busch cooler stocking add to branded gag gift pile

New holiday novelty items from two marketers layer in social media promotions to spread awareness.

By Barry Levine • Nov. 21, 2019

Oreo emphasizes forging connections in largest holiday campaign to date

Created with The Martin Agency, the brand's first seasonal campaign since 2016 includes digital recipes, e-commerce and OOH elements.

By Peter Adams • Nov. 21, 2019

Frito-Lay and Anna Kendrick celebrate snacking in brand's 1st holiday campaign

The marketer is putting a spin on "Favorite Things" with a celebrity ambassador who's prior brand work has resonated with millennials. 

By Barry Levine • Nov. 21, 2019

Sam's Club spotlights speedy mobile checkout with ads starring world's fastest runners

A holiday campaign with Usain Bolt​ and Allyson Felix​ challenges consumers to download the Scan & Go app and make their own shopping trips​. 

By Dianna Christe • Nov. 20, 2019

Ad-free engagement: Is organic virality a quest or a happy accident?

Many brands want to replicate the recent buzz around Popeyes and White Claws, but the formula for organic reach remains elusive.

By Shane Schick • Nov. 20, 2019

Beef industry brings 2-hour sizzling meat video to the big screen

Now available on YouTube, the ASMR-like "Drool Log" — a pun on Yule Log — will play in movie theaters in 10 states between Nov. 22 and Dec. 5.

By Barry Levine • Nov. 19, 2019

Dick's Sporting Goods brings gear to life in CGI holiday spot

Videos of animation and live-action filming help tell the story of what happens in a Dick's store at night when the merchandise comes alive.

By Barry Levine • Nov. 19, 2019

Coty acquires majority stake in Kylie Jenner's beauty business for $600M

The acquisition, which includes Kylie Jenner's Kylie Cosmetics and Kylie Skin, is expected to close in Q3 2020.

By Cara Salpini • Nov. 18, 2019

Car-sharing service Turo rents out 'Mortymobile' for 'Rick and Morty' tie-up

The vehicle, which promotes the series' return for a fourth season, is a 2010 Mica Mazda 3 with a giant fiberglass Morty attached on top.

By Dianna Christe • Nov. 18, 2019

Saks creates multichannel experience for 'Frozen 2' holiday windows

The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film.

By Dianna Christe • Nov. 18, 2019

Dunkin' launches 1st online pop-up shop for holidays

The Dunkin' Shop, which sells limited-edition products like an electric guitar and one-piece pajamas, quickly sold out of a few items. 

By Barry Levine • Nov. 15, 2019

Comic Dive: Chicken Sandwich Kerfuffle

Recent missteps by Chick-fil-A, which is closed on Sundays, have given Popeyes easy marketing fodder around the return of its chicken sandwich.

By John Hazard • Nov. 15, 2019

Pepsi debuts limited-edition non-alcoholic sparkling rosé cola

The soda giant is teaming up with the TV network Bravo to launch the trendy beverage this weekend at its inaugural convention in New York City.

By Cathy Siegner • Nov. 15, 2019

Jennie-O Turkey puts social influencers on annual Thanksgiving hotline

Now in its 12th year, the promotion will for the first time enlist chefs, influencers and bloggers to dole out advice to holiday hosts.

By Dianna Christe • Nov. 13, 2019

Meow Mix remixes iconic jingle for music streaming era

Heavy metal, country, R&B and Latin versions of the earworm are available via Spotify and YouTube, and will appear in the brand's ads. 

By Chantal Tode • Nov. 13, 2019

The ins and outs of simpler brand identities

Dunkin', Mastercard and Doritos have streamlined their logos, but delivering a short and simple brand identity isn't without risks.

By Dianna Christe • Nov. 13, 2019

Kimberly-Clark taps Accenture Interactive as lead creative agency for baby products

The agency division won the account because of its technology and Droga5's creative capabilities, a brand executive told The Wall Street Journal.

By Barry Levine • Nov. 12, 2019

5 marketing misfires from 2019 that show brand vulnerability is growing

Higher consumer expectations and a news cycle mentality mean brands must reconsider how they think about the term "backlash" in the months ahead.

By Peter Adams • Nov. 12, 2019

Leveraging nostalgia: How retailers can build on the warmth of holiday shopping

Tapping into a strong sense of community can build a bond with shoppers — and set retailers apart from the competition.

By Kaarin Moore • Nov. 11, 2019

Mobility brand Lime spotlights LA culture with influencer-led events, print zine

"See You There" is the scooter rental company's first U.S. campaign and is supported by OOH and digital ads.

By Robert Williams • Nov. 11, 2019

P&G, Walmart, Google top list of multicultural ads driving purchase intent

The first analysis to apply a new ​ad metric that looks at the impact of cultural insights in marketing reveals the highest ranking ads generated a 50% higher purchase intent.

By Dianna Christe • Nov. 11, 2019

Aéropostale's 'Oneness' campaign celebrates unity with real people

Brand ambassadors were found on TikTok and Instagram as well as via referrals from store associates and customers.

By Barry Levine • Nov. 8, 2019