As FBI agency probe heats up, marketers express concern over cooperating

In a new white paper, the ANA said some members are worried about retaliation if marketers are outed for cooperating with investigators.

By Peter Adams , Erica Sweeney • Nov. 12, 2018

Yelp's ad business takes a hit after switching to non-term contracts

Following a strong Q2 for ad sales, Yelp was dinged in Q3 when the new contracts led to cancellations and not enough new advertisers signed on.

By Erica Sweeney • Nov. 12, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Amazon, Apple partner on e-commerce in a blow to third-party resellers

Under the new deal, Amazon will get products directly from Apple and list only Apple-authorized resellers.

By Erica Sweeney • Nov. 12, 2018

Top 5 out-of-home advertising trends

While printed signs still dominate, growth in digital out-of-home inventory lets advertisers be more timely, creative and targeted, Geopath's CEO Kym Frank says.

By Dianna Christe • Nov. 12, 2018

How restaurant CMOs are adapting to emerging tech, media channels

To stay competitive in an age of hyper-convenience, savvy customers and social media dominance, these executives marry marketing with IT.

By Alicia Kelso • Nov. 12, 2018

Google Chrome update will warn about mobile subscription scams

While the upgraded mobile browser aims to prevent unscrupulous business practices, legitimate brands must ensure their websites have clear billing disclosures.

By Robert Williams • Nov. 9, 2018

Red Bull pops open branded energy boost on 'Pac-Man'

Limited-edition cans of the drink include codes that unlock themed content in the mobile game.

By Robert Williams • Nov. 9, 2018

NBA gives new recording artists a social media stage

Up-and-coming musicians will be featured in game-highlight videos posted to the league's social channels.

By Robert Williams • Nov. 9, 2018

Gartner: CMOs spend more on innovation, but use only 61% of martech capabilities

Investments in marketing technology accounted for 29% of budgets this year, up from 22% in 2017.

By Erica Sweeney • Nov. 9, 2018

PourMyBeer teams with Untappd app as competition grows

The self-serve beer platform's integration with the social drinking app gives patrons access to beer details and ratings.

By Kristine Sherred • Nov. 8, 2018

Ad holding companies ramp up support for blockchain

Dentsu is working on applying the tech to programmatic ad fraud, while IPG, Publicis Groupe, Omnicom and GroupM are partnering to launch a blockchain working group.

By Erica Sweeney • Nov. 8, 2018

Apple updates Clips video app with fresh Disney content

Filters, stickers and 360-degree animated backgrounds from "The Incredibles 2" and "Coco" arrive as the tech giant seeks to increase services revenue.

By Robert Williams • Nov. 8, 2018

Toyota powers hydrogen fuel-cell car with high reach, data-driven approach

Partnerships with Amazon, Hearst and others promise to support efforts to target audiences across a wide range of channels with a high level of precision.

By Erica Sweeney • Nov. 8, 2018

'Days of Our Lives' debuts mobile app for 52nd anniversary

The average age of daytime viewers has steadily risen, underscoring how mobile platforms are key to reaching younger audiences.

By Robert Williams • Nov. 8, 2018

Sephora, Google dive deeper into voice with Home Hub tutorials

Beauty gurus can interact with the experience at home or in 10 stores, where they can also buy the smart device.

By Robert Williams • Nov. 8, 2018

Kroger enables voice ordering for grocery pickup

The grocer has launched the service in six banner stores so far and says it will add more throughout this year and into 2019.

By Krishna Thakker • Nov. 8, 2018

Foster Farms' mobile assistant matches emojis to different Thanksgiving personalities

The poultry processor's campaign includes content for holiday chefs like recipes, hacks and a "poultrypedia" that deciphers package labels.

By Robert Williams • Nov. 7, 2018

Study: Mobile video starts surpass 50% in Q2 for first time

5G's impending rollout will boost mobile video views further, with its higher bandwidth and decreases in network latency, Ooyala predicts.

By Robert Williams • Nov. 7, 2018

Amazon's DSP jumps ahead of Google's as most-used by advertisers, study says

The two programmatic buying platforms tied for usage in January, but a new report shows the Amazon Advertising Platform at 41% usage and DoubleClick Bid Manager at 35% usage in July.

By Erica Sweeney • Nov. 6, 2018

Snapchat Discover adds Comscore audience measurement

Advertisers still won't be able to see audited viewership numbers for specific shows on the messaging app.

By Robert Williams • Nov. 6, 2018

Macy's creates personalized Instagram gift guides for holiday shoppers

The shoppable carousel ads are part of a social- and mobile-heavy seasonal push that also includes a snow globe on Pinterest filled with hidden gifts. 

By Erica Sweeney • Nov. 6, 2018

7-Eleven pilots mobile checkout to let customers skip the line

The convenience chain aims to make shopping even easier with features powered by mobile tech, including geofencing, QR codes and mobile payments.

By Robert Williams • Nov. 6, 2018

Disney, Atom Tickets launch loyalty deal with 'Ralph Breaks the Internet' promo

Atom Rewards members can automatically earn points for eligible Disney movie ticket purchases.

By Robert Williams • Nov. 6, 2018

New progress and pitfalls of mobile ad transparency

Efforts hailed as victories this year might be mere Band-Aids on mobile's wounds, rather than holistic cures, writes Kiip's Bill Alena.

By Bill Alena • Nov. 6, 2018

Forrester: CMOs will use societal controversy to spark consumer energy in 2019

Marketing heads will also be more proactive in championing customer data privacy and using it to differentiate their brands, according to a list of predictions from the research firm. 

By Erica Sweeney • Nov. 6, 2018