Ad Tech: Page 111
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YouTube advertisers can now target audiences watching on TV screens
Ads for YouTube videos viewed on TV drove an average lift of 47% in ad recall and 35% in purchase intent, according to Ipsos Lab Experiments data.
By Erica Sweeney • Oct. 18, 2018 -
Most diners order delivery through restaurants, not third-party apps
Despite the boom of companies like Postmates and Uber Eats, 53% of people still order food directly from brands' app or website.
By Alicia Kelso • Oct. 17, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Retailers' digital ad spend to reach nearly $6B from Black Friday to Cyber Monday, survey says
During the shopping holidays, retailers plan to direct 35% of their spend to Google search and display, 18% to Facebook and 15% to Amazon.
By Erica Sweeney • Oct. 17, 2018 -
Pinterest pushes into mobile shopping with updated Pins, iOS shortcuts
Revamped features boosted clicks on products to retail sites by 40% last quarter.
By Robert Williams • Oct. 17, 2018 -
Facebook Portal data could be used for ad targeting
Despite initial denials, the social media giant told Recode that details on app usage and calls could inform targeting elsewhere.
By Robert Williams • Oct. 17, 2018 -
Google Shopping Actions wins over Best Buy, Sephora, Nike
The tech company adds products from three of the biggest names in retail to its streamlined search-and-buy capability.
By Dan O'Shea • Oct. 17, 2018 -
Toyota sees 21% performance lift with blockchain optimization for programmatic ads
Leveraging Lucidity's tech, the brand blacklisted sites and apps with high levels of impression and click discrepancy and shifted its budget to better performers.
By Erica Sweeney • Oct. 17, 2018 -
UNTUCKit adds mobile checkout to its in-store experience
The clothing retailer has a history of mobile tech advances, including RFID and beacons in stores.
By Dan Alaimo • Oct. 16, 2018 -
USA Today boosts metrics with mobile web redesign
Faster page load times and a uniform look increased readers' average time spent on the site by 28% since last year.
By Robert Williams • Oct. 16, 2018 -
Kellogg supports World Food Day push with digital drive on Amazon
As more brands focus on cause-led marketing initiatives, Amazon can leverage the partnership to show off how its platform bolsters those efforts.
By Erica Sweeney • Oct. 16, 2018 -
Bruce Bennett via Getty Images
CVS now accepts Apple Pay
The drugstore retailer is the latest onetime supporter of the CurrentC mobile wallet platform to begin accepting Apple Pay.
By Dan O'Shea • Oct. 15, 2018 -
Luxmart doubles sales conversions with progressive web app
Fast-loading web pages removed a major source of friction for shoppers of the online retailer.
By Robert Williams • Oct. 15, 2018 -
86.5% of digital display dollars will be programmatic by 2020, eMarketer forecasts
In a sign that marketers are retaining some control over ad buying, direct buys account for 58% of programmatic spending.
By Erica Sweeney • Oct. 14, 2018 -
Subway brings delivery to more than 9,000 locations
The sandwich chain is teaming with Postmates, Uber Eats, DoorDash and Grubhub as consumer demand for convenience grows.
By Kristine Sherred • Oct. 12, 2018 -
Allstate's app adds AR tool to ease emergency planning
The feature is an innovative use of immersive tech that could drive policy holders to use Allstate's app to prepare for a house fire.
By Robert Williams • Oct. 12, 2018 -
Survey: Most businesses say their apps are a 'financial success'
Measuring profitability varies, with some companies attributing lead generation or a lift in brand awareness directly to their mobile apps.
By Robert Williams • Oct. 12, 2018 -
Walmart will develop interactive shows in new joint venture
The partnership with Eko includes plans for original content like cooking shows and toy catalogs, where viewers can participate in and shape the stories.
By Erica Sweeney • Oct. 12, 2018 -
MLB integrates Google Assistant into broadcast and social content for playoffs
During the championship games, which start today, announcers will ask Google Assistant a variety of questions.
By Erica Sweeney • Oct. 12, 2018 -
AARP's smart speaker app aims to get out the vote
"Raise Your Voice" works with Amazon Alexa and Google Assistant to urge older Americans to be more politically active ahead of the midterm elections.
By Robert Williams • Oct. 12, 2018 -
Retrieved from Asos on January 29, 2018
Asos debuts voice-powered shopping on Google Assistant
The Enki chatbot also lets shoppers search for products using photos from the web or those taken with a phone camera.
By Robert Williams • Oct. 12, 2018 -
Less than half of advertisers are confident in data-driven insights, study says
While marketers agree that blending short- and long-term measures is best for determining ROI, 40% still focus mainly on short-term sales.
By Erica Sweeney • Oct. 11, 2018 -
Wayfair launches AR home design app for Magic Leap headset
Shoppers can visualize how furniture might look in their home and view professionally designed rooms for inspiration.
By Robert Williams • Oct. 11, 2018 -
Snapchat debuts 12 original shows with AR 'portals'
"Snap Originals" let viewers step inside scenes using augmented reality.
By Robert Williams • Oct. 11, 2018 -
Verizon kills blocker of ad tracking on Safe Wi-Fi app
Apple's App Store and Google Play pressured the company to remove the feature or risk being banned, the telecom giant said.
By Robert Williams • Oct. 11, 2018 -
Coca-Cola Amatil invests in AI restaurant tech startup TabSquare
The investment is the second for the bottling giant's Amatil X corporate venture platform since it launched in April.
By Erica Sweeney • Oct. 11, 2018
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