Ad Tech: Page 112
-
Deep Dive
4 takeaways on video from Advertising Week
The challenges and opportunities spurred by a changing landscape were top of mind for executives that descended on New York earlier this month.
By Natalie Black (Koltun) , Chris Kelly • Oct. 10, 2018 -
Google unwraps Pixel 3 phone, smart display and tablet
New Google Lens functionality could give marketers another way to deliver shoppable experiences following the tech giant's recent expansion of visual search tools.
By Robert Williams • Oct. 10, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
CNBC: Some brands are shifting up to 60% of Google search budgets to Amazon
Most of the change is happening among consumer packaged goods companies, and not in categories like automotive or travel.
By Peter Adams • Oct. 9, 2018 -
Report: Walmart's Vudu plans new shoppable video ad format
The streaming platform also partnered with MGM for original content that will appear on its free, ad-supported Movies On Us service.
By Erica Sweeney • Oct. 9, 2018 -
Adobe's Magento and partners launch program to boost mobile conversions
The mobile optimization initiative spurred a 7.5% increase in average revenue per visit for participating merchants.
By Robert Williams • Oct. 9, 2018 -
T-Mobile teams with Amazon, Google on prepaid 5G wireless
The Amazon tie-in may compel some prepaid customers to stick with their mobile plans in order to access Prime's subscription features.
By Robert Williams • Oct. 9, 2018 -
Ford brings on more than 100 in-house marketers, BBDO in agency revamp
Under a new agency model, Ford says it will save $150 million annually and place a greater focus on emerging advertising tools and technology to better personalize marketing.
By Erica Sweeney • Oct. 9, 2018 -
Google+ to shutter after reports of exposed user data
While 90% of sessions on the platform last under five seconds, the tech giant will maintain the service for companies that use it for employee communication.
By Robert Williams • Oct. 9, 2018 -
Column
Comic Dive: Vacation, All I Ever Wanted
Marketers from brands like Airbnb and Hilton look for new ways to motivate travelers to hit the book button, from last-minute deals to special experiential offers.
By John Hazard and Lisa Burdige • Oct. 9, 2018 -
Facebook debuts Portal for in-home video chat
The two voice-enabled devices currently don't have ads, but both work with Amazon's Alexa voice assistant.
By Robert Williams • Oct. 9, 2018 -
Report: Facebook Pixel adds first-party cookies option for advertisers
An opted-in first-party relationship must be established before any tracking or measurement occurs.
By Erica Sweeney • Oct. 8, 2018 -
Report: Salesforce acquires interactive email startup Rebel
Allowing marketers to deliver emails that enable direct action by recipients will help Salesforce expand its Marketing Cloud.
By Erica Sweeney • Oct. 8, 2018 -
Opinion
Marketers, take note of Netflix's move into interactive video
This type of storytelling transforms content into a lean-forward experience, though the promise of interactivity carries its own challenges, SundaySky's Guy Atzmon writes.
By Guy Atzmon • Oct. 8, 2018 -
Luxury furniture brand Artemest debuts AR app
Mobile users can preview how items might look in their home before making a purchase.
By Robert Williams • Oct. 8, 2018 -
Facebook rebrands Camera Effects Platform, expands program to Instagram
Kylie Jenner, Ariana Grande, Gucci and the NBA piloted the AR software tools for Instagram.
By Robert Williams • Oct. 8, 2018 -
NBCU app lets viewers win rewards for streaming shows
People can redeem accrued points at retailers like Amazon, Target and Walmart.
By Robert Williams • Oct. 8, 2018 -
Deep Dive
A 2018 holiday marketing guide to data-driven campaigns
Digital ad experts offer ways to improve traditional retargeting with personalization based on AI and other technologies.
By Shane Schick • Oct. 8, 2018 -
Google Assistant lets users compare ride-hailing services via voice commands
The app version of Google Assistant will show information from popular ride-hailing services, including wait times and price comparisons.
By Robert Williams • Oct. 5, 2018 -
Smirnoff's Spotify API earned 630M impressions
At Advertising Week, a Diageo executive detailed the recent campaign's success in raising awareness about gender bias in the music industry.
By Chris Kelly • Oct. 5, 2018 -
Facebook revamps friend maps to copy Snapchat again
Resembling Snap Maps, the Nearby Friends pilot replaces a list view of neighborhood and city locations of friends with a map that groups them together.
By Robert Williams • Oct. 5, 2018 -
Marketers sound off on voice's opportunities and challenges: 'When it goes wrong, it's painful'
The tech is about more than just search, and can build a deeper emotional connection with consumers — or just a headache, according to experts.
By Peter Adams • Oct. 5, 2018 -
Unilever, Nestlé, Diageo, others join new council to 'clean up' digital marketing
Video marketplace Unruly has launched U7, a brand and agency-powered council to focus on the health of the industry.
By Erica Sweeney • Oct. 4, 2018 -
Starbucks login conversion rate nearly doubles with new Google Assistant feature
H&M Home, Fitbit and Food Network are among the first to add new video, picture and text features to the voice-powered platform as it adds more engagement tools for brands.
By Robert Williams • Oct. 4, 2018 -
Retrieved from Apple on September 12, 2018
Apple's high-priced iPhone XS and XS Max boost revenue 7%, study finds
Apple released its most expensive phones earlier than it did last year, lifting sales and market share.
By Robert Williams • Oct. 4, 2018 -
Subway, Mastercard and Radisson execs on why agencies are still essential — and where they need to grow
Executives pushed back against the threat of trends such as agency in-housing during a panel moderated by Accenture Interactive Operations.
By Peter Adams • Oct. 4, 2018
Previous
