Google tests feeds in app campaigns, deep linking tools for marketers

E-commerce company Wish saw a 105% jump in purchases from its app in a test of Google's upcoming services.

By Robert Williams • June 25, 2020

TikTok unveils global platform for marketers, Brand Scan AR ads

Ahead of its first appearance at the NewFronts, the company made the important step of launching a streamlined hub for its marketing services.

By Robert Williams • June 25, 2020

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Sephora launches on Instagram checkout with over 80 brands

The partnership demonstrates the growing importance of social commerce, especially as companies attempt to reach young consumers.

By Cara Salpini • June 24, 2020

Instagram opens Shopping feature to creators as community lands in the limelight

Creators were the focus of Facebook's NewFronts presentation this week, which detailed the brand collaborations it's done under quarantine.

By Peter Adams • June 24, 2020

App advertisers see 100% jump in CPMs as lockdowns ease

New data suggests the app advertising space has rebounded quickly compared with other media platforms that forecast steep declines for the rest of 2020.

By Robert Williams • June 24, 2020

Snapchat's 1st shoppable show will sell streetwear

The platform's original programming also includes a makeup competition show that features AR try-ons and is sponsored by 5G innovation partner Verizon.

By Robert Williams • June 24, 2020

Microsoft shutters Mixer, partners with Facebook Gaming

Popular streamers such as Tyler "Ninja" Blevins have been released from their contracts, allowing them to sign deals with other livestreaming platforms.

By Robert Williams • June 23, 2020

Apple iOS 14 introduces App Clips for easy access to specific tasks

This week's iOS 14 preview showed how retailers, restaurants and other brands will be able to customize App Clip codes for iPhone users to scan and expedite transactions.

By Robert Williams • June 23, 2020

Hulu unveils direct response ad format for second-screen experiences

GatewayGo lets advertisers including SmileDirectClub, The RealReal and Sweetgreen use QR codes and push notifications to let viewers access offers they see on TV.

By Robert Williams • June 23, 2020

Quibi's quick demise: A look inside the mobile-only streamer's fumbled launch

Big name executives. Big stars. Big advertising commitments. Big hype. Brightcove principal analyst Jim O'Neill asks, "What happened?"

By Jim O'Neill • June 23, 2020

Harry's, HelloFresh pilot interactive Spotify ads that help podcast listeners redeem offers

The visual format reminds users of offers they previously heard in screen-free moments, and arrives as the platform builds out a formidable stable of content.

By Peter Adams • June 22, 2020

Marketers invested in digital tools were quicker to pivot when pandemic hit, study says

Looking ahead, two-thirds of marketers anticipate a move away from agency to in-house content creation and management.

By Dianna Christie • June 22, 2020

Marketers spend 42% of app install ad budgets on video, study finds

More than half of app marketers plan to boost their user acquisition campaigns this year.

By Robert Williams • June 22, 2020

Google unveils shoppable video ads for YouTube

In tests, Aerie generated sales conversions that were nine times better than its traditional media mix and saw return on ad spend 25% higher than a year prior.

By Robert Williams • June 22, 2020

Etsy unveils AR shopping tool for wall art

The features are particularly useful while the pandemic keeps people inside and consumer attention remains focused on the home.

By Tatiana Walk-Morris • June 18, 2020

Chipotle chatbot brings ordering to Facebook Messenger

Pepper, a "concierge bot," will guide customers through several steps on the chat app to place an order for pickup or delivery.

By Robert Williams • June 18, 2020

SiriusXM buys podcast tech startup Simplecast

In a sign of growing competition in the space, Kim Kardashian West reportedly made a podcasting deal with SiriusXM competitor Spotify.

By Robert Williams • June 18, 2020

Kimberly-Clark taps Zena Arnold to head marketing, digital push

Arnold previously was global head of growth for the Chrome OS business at Google, and worked at Kellogg and Procter & Gamble.

By Robert Williams • June 17, 2020

Google bans far-right site ZeroHedge from ad platform for policy violations

In a related move, The Federalist was given three days to remove violations of Google's policies, which it did.

By Robert Williams • June 17, 2020

Spotify unveils self-service video ads

Advertisers can format video ads to appear horizontally or vertically, optimizing them for viewing on iOS and Android devices.

By Robert Williams • June 17, 2020

EU opens antitrust probes of App Store, Apple Pay

The investigation follows Spotify complaints that the iPhone maker's control of the App Store gives it an unfair advantage against rivals.

By Robert Williams • June 17, 2020

How brands can use hyperlocal marketing to bounce back and drive revenue

Marketers must balance a "monitor and adapt" strategy with consumers' desire for normalcy as they return to business, Chatmeter CEO Collin Holmes writes.

By Collin Holmes • June 17, 2020

WhatsApp adds mobile payments in Brazil

Shoppers in the country can now use the Facebook-owned app to browse merchants' product catalogs and make direct payments.

By Robert Williams • June 16, 2020

Snapchat aims to educate marketers with 'Snap Focus' classes

A new education portal includes six classes for a free Snapchat Ads Manager certification to help professionals hone their campaigns on the app.

By Robert Williams • June 16, 2020

Room & Board lifts conversion rate 80% with AI personalization

The home furnishings retailer revamped its site to adapt in near real time, identify known visitors and deliver content based on their browsing behaviors.

By Dianna Christie • June 16, 2020