Ad Tech: Page 45


  • Room & Board lifts conversion rate 80% with AI-powered personalization
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    Retrieved from Room & Board on June 16, 2020
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    Room & Board lifts conversion rate 80% with AI personalization

    The home furnishings retailer revamped its site to adapt in near real time, identify known visitors and deliver content based on their browsing behaviors.

    By Dianna Christie • June 16, 2020
  • The Macallan's e-commerce boutique fulfills orders from local retailers
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    Courtesy of The Macallan
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    The Macallan's e-commerce boutique fulfills orders from local retailers

    Using Thirstie's API addresses the growing demand for online alcohol sales and same-day delivery that has become apparent during the pandemic.

    By Dianna Christie • June 16, 2020
  • Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Walmart teams with Shopify to grow its marketplace

    By bringing in new sellers, the retail giant seems to be taking a page from Amazon's playbook, but it's unclear how much its assortment will change.

    By Daphne Howland • June 15, 2020
  • Report: Google Pay to add more shopping features

    A redesigned platform will feature branded buttons from merchants, letting customers place orders or pay for services inside the payment app.

    By June 15, 2020
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    John Hazard and Lisa Burdige
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    Facebook's purchase of Giphy faces antitrust review

    The social media giant will cooperate with the U.K.'s Competition and Markets Authority, and developer access to Giphy won't change in the meantime.

    By June 15, 2020
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    Mossholder, Tim. (2019). "The Image". Retrieved from Unsplash.
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    Deep Dive

    3 months in, how COVID-19 has permanently changed marketing

    CMOs are already applying some hard lessons learned in the pandemic's early days to other crises, such as the current protest movement — but some of their confidence might be misplaced.

    By June 15, 2020
  • 2020's tumultuous first half spurs new brand safety opportunities, challenges: GroupM

    A new guide is designed to help advertisers manage the complexities of brand safety amid the pandemic, tech and privacy developments.

    By Dianna Christie • June 12, 2020
  • Klarna introduces its no-fee customer loyalty program, Vibe.
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    Courtesy of Klarna
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    Klarna debuts 'Vibe' no-fee loyalty program

    Members will earn points wherever they make purchases through the company's app, or at physical stores where they use Klarna.

    By Tatiana Walk-Morris • June 12, 2020
  • https://press.snap.com/developers-sps2020
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    Courtesy of Snap
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    Snapchat debuts AI-powered lenses, mini apps, real-time features

    Nike, Mattel and Major League Baseball are among the brands using Snapchat's platforms for a broad range of new services.

    By June 12, 2020
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    Courtesy of Button
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    Mobile-first bank launches in-app cashback rewards with Nike, ASOS

    AliExpress, Groupon, Sephora and Just Eat are also among the big brands featured in the Spanish digital bank's loyalty program.

    By June 11, 2020
  • Big advertisers demand delay to TV upfronts, broader media buying changes

    Uncertainties brought about the COVID-19 pandemic is driving new urgency around demands for changes to the legacy ad-buying process.

    By Dianna Christie • June 11, 2020
  • Lonely Planet, Culture Trip pool ad resources around travel-hungry consumers

    The Travel Reborn marketing partnership will give advertisers access to a combined audience of more than 100 million people.

    By June 11, 2020
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    Retrieved from Taco Bell on August 02, 2019
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    Just Eat Takeaway acquires Grubhub in all-stock deal

    Grubhub shares jumped more than 7% during after hours trading on news of the deal, which will also give Amsterdam-based Just Eat Takeaway a strong foothold in the U.S.

    By Julie Littman • June 11, 2020
  • Burger King's Lockdown Whopper campaign imagery retrieved by Mobile Marketer on June 10, 2020
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    Permission granted by Burger King Brazil
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    Burger King gamifies quarantine with 'Lockdown Whopper' in Brazil

    The burger chain's app is using geolocation tech to find and reward consumers who spend more time at home.

    By June 10, 2020
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    Retrieved from Amazon on January 02, 2019
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    Voice assistants deepen ties with brands, study says

    In using voice apps, 95% of U.K. families said it's important that the app be from a brand they know.

    By June 10, 2020
  • 1-800-Flowers unveils AR experience for Jason Wu bouquets
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    Courtesy of 1-800-Flowers
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    1-800-Flowers unveils AR experience for Jason Wu bouquets

    Each of five custom bouquets features a QR code-enabled tag that unlocks content about the fashion designer's photo shoot for his collaboration with the flower retailer.

    By June 10, 2020
  • Shoppers at Costco were stocking up Sunday morning. Taken on March 15, 2020 in Ontario.
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    Nielsen brings gaming, extreme reality tech to shopper marketing program for CPGs

    Several new tools are designed to help marketers quickly and cost-effectively understand changing shopper needs by simulating realistic in-store actions.

    By Dianna Christie • June 10, 2020
  • Mobile game ad revenue jumps 59% during pandemic

    In-app purchase revenue growth spiked 24% to record highs in March and April, exceeding levels typically seen during the holiday season.

    By June 10, 2020
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    Fotolia
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    Will COVID-19 push contactless payments into the mainstream?

    Multiple barriers have curtailed retailers' contactless payment integration. But a pandemic may be the catalyst to widespread adoption. 

    By Tatiana Walk-Morris • June 9, 2020
  • Roku teams with Kroger to integrate shopper data and streaming TV ads

    The pair aim to attract CPG advertisers by combining shopper data from 60 million households with 39.8 million streaming TV accounts.

    By Dianna Christie • June 9, 2020
  • Big Lots adds delivery service from Instacart

    The deal can help expand Big Lots' customer base among shoppers who prefer the convenience of delivery or aren't yet comfortable visiting stores again.

    By June 9, 2020
  • Disney expands Luminate ad sales offering to Hulu for 1st time

    At its virtual upfronts roadshow, Disney also announced it's working with Samba TV on ad performance metrics and participating in Nielsen's test of an addressable TV platform.

    By June 8, 2020
  • Glossier pop-up in Seaport, Boston
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    Cara Salpini/Marketing Dive
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    Please don't touch: The future of experiential retail in the era of coronavirus

    In the short term, brands have been moving online to engage consumers, but with stores reopening, retailers will have to shift away from or reimagine high-touch services.

    By Cara Salpini • June 8, 2020
  • E.l.f. Cosmetics returns to TikTok with original song, dance challenge
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    Courtesy of e.l.f. cosmetics
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    TikTok viewership rivals YouTube's among kids, study finds

    Children ages 4 to 15 spend an average of 80 minutes a day on the social video app, up 200% since last year.

    By June 8, 2020
  • Behr, West Elm create virtual backgrounds for Zoom amid WFH growth
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    Retrieved from Behr Paint on March 25, 2020
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    Zoom revenue jumps 169% amid work-from-home surge

    The company almost doubled its revenue forecast for the year to between $1.78 billion and $1.8 billion.

    By June 8, 2020