Ad Tech: Page 45
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Retrieved from Room & Board on June 16, 2020
Room & Board lifts conversion rate 80% with AI personalization
The home furnishings retailer revamped its site to adapt in near real time, identify known visitors and deliver content based on their browsing behaviors.
By Dianna Christie • June 16, 2020 -
The Macallan's e-commerce boutique fulfills orders from local retailers
Using Thirstie's API addresses the growing demand for online alcohol sales and same-day delivery that has become apparent during the pandemic.
By Dianna Christie • June 16, 2020 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Walmart teams with Shopify to grow its marketplace
By bringing in new sellers, the retail giant seems to be taking a page from Amazon's playbook, but it's unclear how much its assortment will change.
By Daphne Howland • June 15, 2020 -
Report: Google Pay to add more shopping features
A redesigned platform will feature branded buttons from merchants, letting customers place orders or pay for services inside the payment app.
By Robert Williams • June 15, 2020 -
Facebook's purchase of Giphy faces antitrust review
The social media giant will cooperate with the U.K.'s Competition and Markets Authority, and developer access to Giphy won't change in the meantime.
By Robert Williams • June 15, 2020 -
Mossholder, Tim. (2019). "The Image". Retrieved from Unsplash.Deep Dive
3 months in, how COVID-19 has permanently changed marketing
CMOs are already applying some hard lessons learned in the pandemic's early days to other crises, such as the current protest movement — but some of their confidence might be misplaced.
By Peter Adams • June 15, 2020 -
2020's tumultuous first half spurs new brand safety opportunities, challenges: GroupM
A new guide is designed to help advertisers manage the complexities of brand safety amid the pandemic, tech and privacy developments.
By Dianna Christie • June 12, 2020 -
Klarna debuts 'Vibe' no-fee loyalty program
Members will earn points wherever they make purchases through the company's app, or at physical stores where they use Klarna.
By Tatiana Walk-Morris • June 12, 2020 -
Snapchat debuts AI-powered lenses, mini apps, real-time features
Nike, Mattel and Major League Baseball are among the brands using Snapchat's platforms for a broad range of new services.
By Robert Williams • June 12, 2020 -
Mobile-first bank launches in-app cashback rewards with Nike, ASOS
AliExpress, Groupon, Sephora and Just Eat are also among the big brands featured in the Spanish digital bank's loyalty program.
By Robert Williams • June 11, 2020 -
Big advertisers demand delay to TV upfronts, broader media buying changes
Uncertainties brought about the COVID-19 pandemic is driving new urgency around demands for changes to the legacy ad-buying process.
By Dianna Christie • June 11, 2020 -
Lonely Planet, Culture Trip pool ad resources around travel-hungry consumers
The Travel Reborn marketing partnership will give advertisers access to a combined audience of more than 100 million people.
By Robert Williams • June 11, 2020 -
Retrieved from Taco Bell on August 02, 2019
Just Eat Takeaway acquires Grubhub in all-stock deal
Grubhub shares jumped more than 7% during after hours trading on news of the deal, which will also give Amsterdam-based Just Eat Takeaway a strong foothold in the U.S.
By Julie Littman • June 11, 2020 -
Burger King gamifies quarantine with 'Lockdown Whopper' in Brazil
The burger chain's app is using geolocation tech to find and reward consumers who spend more time at home.
By Robert Williams • June 10, 2020 -
Retrieved from Amazon on January 02, 2019
Voice assistants deepen ties with brands, study says
In using voice apps, 95% of U.K. families said it's important that the app be from a brand they know.
By Robert Williams • June 10, 2020 -
1-800-Flowers unveils AR experience for Jason Wu bouquets
Each of five custom bouquets features a QR code-enabled tag that unlocks content about the fashion designer's photo shoot for his collaboration with the flower retailer.
By Robert Williams • June 10, 2020 -
Nielsen brings gaming, extreme reality tech to shopper marketing program for CPGs
Several new tools are designed to help marketers quickly and cost-effectively understand changing shopper needs by simulating realistic in-store actions.
By Dianna Christie • June 10, 2020 -
Mobile game ad revenue jumps 59% during pandemic
In-app purchase revenue growth spiked 24% to record highs in March and April, exceeding levels typically seen during the holiday season.
By Robert Williams • June 10, 2020 -
Will COVID-19 push contactless payments into the mainstream?
Multiple barriers have curtailed retailers' contactless payment integration. But a pandemic may be the catalyst to widespread adoption.
By Tatiana Walk-Morris • June 9, 2020 -
Roku teams with Kroger to integrate shopper data and streaming TV ads
The pair aim to attract CPG advertisers by combining shopper data from 60 million households with 39.8 million streaming TV accounts.
By Dianna Christie • June 9, 2020 -
Big Lots adds delivery service from Instacart
The deal can help expand Big Lots' customer base among shoppers who prefer the convenience of delivery or aren't yet comfortable visiting stores again.
By Robert Williams • June 9, 2020 -
Disney expands Luminate ad sales offering to Hulu for 1st time
At its virtual upfronts roadshow, Disney also announced it's working with Samba TV on ad performance metrics and participating in Nielsen's test of an addressable TV platform.
By Robert Williams • June 8, 2020 -
Please don't touch: The future of experiential retail in the era of coronavirus
In the short term, brands have been moving online to engage consumers, but with stores reopening, retailers will have to shift away from or reimagine high-touch services.
By Cara Salpini • June 8, 2020 -
TikTok viewership rivals YouTube's among kids, study finds
Children ages 4 to 15 spend an average of 80 minutes a day on the social video app, up 200% since last year.
By Robert Williams • June 8, 2020 -
Retrieved from Behr Paint on March 25, 2020
Zoom revenue jumps 169% amid work-from-home surge
The company almost doubled its revenue forecast for the year to between $1.78 billion and $1.8 billion.
By Robert Williams • June 8, 2020