Ad Tech: Page 47
-
Ben & Jerry's launches ice cream into stratosphere for Netflix tie-in
The stunt starring the new Boots on the Moooo'n flavor is a nod to "Space Force," a new comedy from the makers of "The Office."
By Dianna Christie • May 27, 2020 -
Scandit secures $80M in funding as COVID-19 drives demand for contactless mobile tech
Areas like click-and-collect are booming, pushing retailers and supply chain companies to invest in tech that can meet the demand in a safe manner.
By Peter Adams • May 26, 2020 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Samsung Galaxy S20+ outsells all other 5G phones, study finds
5G is forecast to reach a tipping point by 2023, when most phones will be equipped with the tech, helping to drive consumption of bandwidth-intensive content for mobile marketers.
By Robert Williams • May 26, 2020 -
Benefit Cosmetics brings AR try-on to WeChat
Beauty shoppers on mobile can sample eyebrow shapes before booking an appointment at a Benefit BrowBar, where a stylist will help to recreate the look.
By Robert Williams • May 26, 2020 -
Coke bets on new music streamer BeApp as virtual concerts take center stage
With gamified and social media elements, BeApp looks to innovate in a crowded virtual performance space commanded by platforms like Twitch and Facebook.
By Peter Adams • May 22, 2020 -
Target debuts virtual store on Instagram as e-commerce booms
The deal comes as Instagram's parent company Facebook dives deeper into social commerce and works to convert passive users into active, paying customers.
By Robert Williams • May 22, 2020 -
Bloomberg: Apple expands podcast ambitions to support streaming TV
The iPhone maker began acquiring audio spinoffs of movies and shows from its Apple TV+ video streaming service.
By Robert Williams • May 22, 2020 -
TikTok analytics tool aims to help marketers evaluate campaigns
NASCAR will use Conviva's tools to evaluate the performance of its content on the viral video platform.
By Robert Williams • May 21, 2020 -
Pandemic hastens shift in ad buying to mobile, study says
Audience preferences for mobile are forecast to remain, even as lockdowns relax and recent surges in digital viewership among homebound consumers recede throughout the summer.
By Robert Williams • May 21, 2020 -
Bank of America, Facebook defied April slump with higher programmatic spend
Amid pandemic lockdowns that kept people at home, the travel industry's programmatic ad spending plunged 79% last month.
By Robert Williams • May 21, 2020 -
Michelob Ultra puts Peyton Manning in 'Caddyshack' to tee up live golf match
As a sponsor of Capital One's The Match: Champions for Charity, the AB InBev brand is supporting the first televised golf event since the pandemic hit.
By Dianna Christie • May 21, 2020 -
General Motors CMO says speedy pivots are new marketing norm in coronavirus era
Deborah Wahl spoke at the MMA's first virtual Impact conference about how changes made to address the pandemic could prove long-lasting, including a bigger focus on online shopping and localization.
By Peter Adams • May 21, 2020 -
Retrieved from Amazon on January 02, 2019Opinion
How to safeguard and grow OTT, CTV ad revenues during the pandemic
Coronavirus has catapulted connected TV into the spotlight, which comes with a unique set of opportunities and challenges, per TheViewPoint's Daniel Elad.
By Daniel Elad • May 20, 2020 -
Chipotle's TikTok campaign shows off new app features
The chain unveiled a series of "TikTok Hack Menu" videos to show how people can create personalized menu items in its own app.
By Robert Williams • May 20, 2020 -
Facebook debuts Shops e-commerce initiative to support small businesses
Featuring livestreaming and messaging integrations, new digital storefronts for Facebook and Instagram mark a big bet to capitalize on the e-commerce boom.
By Robert Williams • May 20, 2020 -
Lowe's, Chick-Fil-A, Papa John's top ranking of app performance
The best-performing brands have apps that load on mobile devices quickly to keep customers engaged in a branded experience.
By Robert Williams • May 20, 2020 -
Retrieved from Spotify on May 20, 2020
Spotify nabs exclusive streaming rights to Joe Rogan's podcast in reported $100M deal
Licensing "The Joe Rogan Experience" is the platform's latest move to dominate the growing podcast space.
By Robert Williams • May 20, 2020 -
TikTok names Disney streaming executive new CEO
Kevin Mayer will lead the social video app that has surged in popularity among mobile users worldwide and serve as COO of parent company ByteDance.
By Robert Williams • May 19, 2020 -
Apple buys virtual reality content startup NextVR
NextVR works with sports leagues and media outlets to offer programming that people view while wearing a VR headset.
By Robert Williams • May 18, 2020 -
Google hit with DOJ antitrust suit alleging outsized control of search
Anticipated for months, the complaint filed Tuesday invokes Section 2 of the Sherman Act and calls the tech giant's business practices "anticompetitive and exclusionary."
By Peter Adams • Updated Oct. 20, 2020 -
Report: Reddit gets new ad sales boss as its looks to broaden appeal
Harold Klaje, previously global head of growth at Pinterest, arrives as the platform looks to better court brand and direct response marketers.
By Robert Williams • May 18, 2020 -
Google Chrome update blocking resource-depleting ads goes live, sowing confusion
Digiday reported some publishers were surprised by the feature, with insiders claiming they hadn't received an update since its announcement in May.
By Dianna Christie • Updated Aug. 26, 2020 -
Facebook acquires Giphy image-sharing platform for reported $400M
The popular service for sharing GIFs will join the Instagram team and further integrate with the app, which was already a significant driver of traffic.
By Peter Adams • May 15, 2020 -
AppLovin buys Machine Zone to expand mobile gaming ambitions
Machine Zone's games, including "Game of War: Fire Age" and "Mobile Strike," have generated $5 billion from more than 310 million lifetime downloads.
By Robert Williams • May 15, 2020 -
M&M's crowdsources next TV spot via virtual coloring book
The commercial airing in June will weave user-generated creations together to share a message of unity.
By Dianna Christie • May 15, 2020