Ad Tech: Page 47


  • Ben & Jerry's launches ice cream into stratosphere for tie-in with Netflix's 'Space Force'
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    Courtesy of Ben & Jerry's
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    Ben & Jerry's launches ice cream into stratosphere for Netflix tie-in

    The stunt starring the new Boots on the Moooo'n flavor is a nod to "Space Force," a new comedy from the makers of "The Office."

    By Dianna Christie • May 27, 2020
  • Scandit press kit shot of its mobile solutions in action retrieved by Marketing Dive on May 26, 2020
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    Courtesy of Scandit
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    Scandit secures $80M in funding as COVID-19 drives demand for contactless mobile tech

    Areas like click-and-collect are booming, pushing retailers and supply chain companies to invest in tech that can meet the demand in a safe manner.

    By May 26, 2020
  • Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Samsung Galaxy S20+ outsells all other 5G phones, study says
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    Courtesy of Samsung
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    Samsung Galaxy S20+ outsells all other 5G phones, study finds

    5G is forecast to reach a tipping point by 2023, when most phones will be equipped with the tech, helping to drive consumption of bandwidth-intensive content for mobile marketers.

    By May 26, 2020
  • Benefit Cosmetics unveils AR try-on for eyebrow makeup in WeChat
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    Courtesy of Perfect Corp.
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    Benefit Cosmetics brings AR try-on to WeChat

    Beauty shoppers on mobile can sample eyebrow shapes before booking an appointment at a Benefit BrowBar, where a stylist will help to recreate the look.

    By May 26, 2020
  • Coke bets on new music streamer BeApp as virtual concerts take center stage

    With gamified and social media elements, BeApp looks to innovate in a crowded virtual performance space commanded by platforms like Twitch and Facebook.

    By May 22, 2020
  • Target readies virtual store on Instagram as e-commerce booms
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    Courtesy of Target
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    Target debuts virtual store on Instagram as e-commerce booms

    The deal comes as Instagram's parent company Facebook dives deeper into social commerce and works to convert passive users into active, paying customers.

    By May 22, 2020
  • Bloomberg: Apple expands podcast ambitions to support streaming TV

    The iPhone maker began acquiring audio spinoffs of movies and shows from its Apple TV+ video streaming service.

    By May 22, 2020
  • TikTok analytics tool aims to help marketers evaluate campaigns

    ​NASCAR will use Conviva's tools to evaluate the performance of its content on the viral video platform.

    By May 21, 2020
  • Pandemic hastens shift in ad buying to mobile, study says

    Audience preferences for mobile are forecast to remain, even as lockdowns relax and recent surges in digital viewership among homebound consumers recede throughout the summer.

    By May 21, 2020
  • Bank of America, Facebook defied April slump with higher programmatic spend

    Amid pandemic lockdowns that kept people at home, the travel industry's programmatic ad spending plunged 79% last month.

    By May 21, 2020
  • Michelob Ultra puts Peyton Manning in 'Caddyshack' to tee up live golf match
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    Courtesy of Michelob Ultra
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    Michelob Ultra puts Peyton Manning in 'Caddyshack' to tee up live golf match

    As a sponsor of Capital One's The Match: Champions for Charity, the AB InBev brand is supporting the first televised golf event since the pandemic hit. 

    By Dianna Christie • May 21, 2020
  • Still form General Motors CLEAN program to sanitize dealerships and cars, retrieved by Marketing Dive on May 19, 2020
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    Courtesy of General Motors
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    General Motors CMO says speedy pivots are new marketing norm in coronavirus era

    Deborah Wahl spoke at the MMA's first virtual Impact conference about how changes made to address the pandemic could prove long-lasting, including a bigger focus on online shopping and localization.

    By May 21, 2020
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    Retrieved from Amazon on January 02, 2019
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    Opinion

    How to safeguard and grow OTT, CTV ad revenues during the pandemic

    Coronavirus has catapulted connected TV into the spotlight, which comes with a unique set of opportunities and challenges, per TheViewPoint's Daniel Elad.

    By Daniel Elad • May 20, 2020
  • Chipotle's TikTok campaign shows off new app features
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    Courtesy of Chipotle Mexican Grill
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    Chipotle's TikTok campaign shows off new app features

    The chain unveiled a series of "TikTok Hack Menu" videos to show how people can create personalized menu items in its own app.

    By May 20, 2020
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    Getty Images
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    Facebook debuts Shops e-commerce initiative to support small businesses

    Featuring livestreaming and messaging integrations, new digital storefronts for Facebook and Instagram mark a big bet to capitalize on the e-commerce boom.

    By May 20, 2020
  • Lowe's, Chick-Fil-A, Papa John's top ranking of app performance

    The best-performing brands have apps that load on mobile devices quickly to keep customers engaged in a branded experience.

    By May 20, 2020
  • Spotify signs Joe Rogan to exclusive podcast deal
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    Retrieved from Spotify on May 20, 2020
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    Spotify nabs exclusive streaming rights to Joe Rogan's podcast in reported $100M deal

    Licensing "The Joe Rogan Experience" is the platform's latest move to dominate the growing podcast space.

    By May 20, 2020
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    Peter Adams/Marketing Dive
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    TikTok names Disney streaming executive new CEO

    Kevin Mayer will lead the social video app that has surged in popularity among mobile users worldwide and serve as COO of parent company ByteDance.

    By May 19, 2020
  • Apple buys virtual reality content startup NextVR

    NextVR works with sports leagues and media outlets to offer programming that people view while wearing a VR headset.

    By May 18, 2020
  • Google hit with DOJ antitrust suit alleging outsized control of search

    Anticipated for months, the complaint filed Tuesday invokes Section 2 of the Sherman Act and calls the tech giant's business practices "anticompetitive and exclusionary."

    By Updated Oct. 20, 2020
  • Report: Reddit gets new ad sales boss as its looks to broaden appeal

    Harold Klaje, previously global head of growth at Pinterest, arrives as the platform looks to better court brand and direct response marketers.​

    By May 18, 2020
  • Google Chrome update blocking resource-depleting ads goes live, sowing confusion

    Digiday reported some publishers were surprised by the feature, with insiders claiming they hadn't received an update since its announcement in May.

    By Dianna Christie • Updated Aug. 26, 2020
  • Facebook acquires Giphy image-sharing platform for reported $400M

    The popular service for sharing GIFs will join the Instagram team and further integrate with the app, which was already a significant driver of traffic.

    By May 15, 2020
  • AppLovin buys Machine Zone to expand mobile gaming ambitions

    Machine Zone's games, including "Game of War: Fire Age" and "Mobile Strike," have generated $5 billion from more than 310 million lifetime downloads.

    By May 15, 2020
  • M&M's crowdsources next TV spot via virtual coloring book

    The commercial airing in June will weave user-generated creations together to share a message of unity.

    By Dianna Christie • May 15, 2020