1-800-Flowers debuts social support group portal

Connection Communities is on-brand for the e-commerce retailer, as flowers are often exchanged at times of crisis to cheer people up.

By Dianna Christie • May 14, 2020

Marketers must adapt to change, the only certainty for global business this decade

Entrepreneurs and strategists talk ad nauseam​ of disruption. But what if the velocity of change is so fierce that it calls the very definition of disruption into question?​ ICF Next's Bob Feldman weighs in.

By Bob Feldman • May 14, 2020

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Pandemic could drive higher AR/VR adoption, study predicts

Applications for the tech include deeper product visualization, more immersive virtual try-ons, access to item details and exploring virtual malls.

By Tatiana Walk-Morris • May 13, 2020

Twitter acquires mobile DSP to boost performance ads

CrossInstall focuses on user acquisition campaigns for mobile apps with ad formats that include playables.

By Robert Williams • May 13, 2020

Smartly.io adds Snapchat to automated social ad platform

Brands can now use Smartly.io's tools and services to run hyper-localized campaigns on Snapchat and monitor their performance.

By Robert Williams • May 13, 2020

Asos debuts AR tool for online shoppers

The retailer is digitally mapping products onto models to generate images that better showcase size, cut and fit as most stores remain closed.

By Tatiana Walk-Morris • May 12, 2020

Uber bids to acquire Grubhub, reports say

While Grubhub wouldn't comment specifically on the report, the company said "consolidation could make sense in our industry, and like any responsible company, we are always looking at value-enhancing opportunities."

By Julie Littman • Updated May 12, 2020

Perfect brings AR tools for beauty brands to WeChat

Users can now virtually sample products directly on the popular Chinese messaging app while stores remain closed.

By Robert Williams • May 12, 2020

Facebook, Instagram add features to help local businesses

The social media giant added a #SupportSmallBusiness hashtag on Facebook and a "Support Small Business" sticker on Instagram.

By Robert Williams • May 12, 2020

Spotify's listening party shows when people stream same songs

"Listening Together" helps users of the audio streaming company to visualize how 30,000 people worldwide play the same track every second.

By Robert Williams • May 12, 2020

Why PepsiCo launched 2 new direct-to-consumer sites

Snacks.com and PantryShop.com are part of the company's efforts to meet consumers where they shop, as e-commerce becomes a bigger part of their buying habits. 

By Christopher Doering • May 12, 2020

Pedigree supports contactless pet adoption with Zoom tie-in

Starting tonight, the Mars-owned brand is jumping on the Zoom boom to help prospective pet owners virtually connect with dogs.

By Dianna Christie • May 11, 2020

Facebook beefs up ad targeting for in-stream Watch video buys

Anheuser-Busch experienced 15% incremental reach aside from TV with Facebook Reserve ads.

By Robert Williams • May 11, 2020

Report: TikTok takes aim at Snapchat with AR ad format

The AR brand effect ad will let TikTok users create videos with visual effects from sponsors.

By Robert Williams • May 11, 2020

15% of programmatic ad spend disappears in the supply chain, study says

About 51% of ad spend by brands goes to publishers after agencies, platforms and vendors collect their fees, while 15% disappears into the unknown.

By Robert Williams • May 7, 2020

Pinterest upgrades pinboard tools as US user growth slows

The upgrades follow yesterday's earnings that reported yearly user growth in the U.S. had slowed to 6% in Q1 from 8% in the prior quarter.

By Robert Williams • May 6, 2020

Workday mobile usage has climbed during pandemic, study says

Mobile users have increased their usage of web browsers rather than apps as their media consumption habits change.

By Robert Williams • May 6, 2020

Roku's ad platform launches with Drizly, Experian, Intuit TurboTax and Lexus

The new platform comes as Roku aims to drive more revenue from advertising. 

By Dianna Christie • May 6, 2020

Grocers are ramping up mobile checkout platforms

Retailers like Sam's Club, Wegmans, Fairway and Kroger are urging customers to adopt the tech as they promote contact-free shopping during the pandemic.

By Jessica Dumont • May 6, 2020

Are CMOs failing brands or are brands failing CMOs?

A pandemic has made the role of the chief marketing officer even more complex, but the position has been under attack for years.

By Cara Salpini • May 5, 2020

Clorox refreshes ad strategy with digital media shift, $50M budget increase

The company said it will be "very bullish" with its ad spend as it looks to hold onto new customers trialing its products during the pandemic.

By Dianna Christie • May 5, 2020

Soccer platform enters US market with Sports Illustrated tie-up

The collaboration comes as Dugout aims to boost monthly views of its behind-the-scenes videos to more than 1 billion.

By Robert Williams • May 4, 2020

Report: TikTok tests CTA ads to share revenue with influencers

Brand advertisers who are seeking more ways to measure the effectiveness of their influencer campaigns may be interested in the new ad format.

By Robert Williams • May 1, 2020

Apple's services revenue offsets falling iPhone sales

Mixed results have several implications for mobile marketers, though the iPhone maker didn't offer guidance for the rest of the year due to the pandemic.

By Robert Williams • May 1, 2020

NFL expands streaming partnership with Amazon

The news comes as viewership trends suggest the coronavirus health crisis could accelerate the already growing shift from cable to streaming platforms.

By Dianna Christie • April 30, 2020