L'Oréal rolls out 1st beauty AR lenses on Snap's desktop app

Compatible with video calling software like Zoom or Google Hangouts, the immersive lenses feature brands such as Garnier, Lancôme and Maybelline.

By Robert Williams • April 30, 2020

Spotify taps Anchor to let people turn video chats into podcasts

A new video-to-audio conversion tool works with platforms such as Google Meet, Zoom, Skype, FaceTime, Twitch and Instagram Live.

By Robert Williams • April 29, 2020

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

How to withstand ad fraud in the CTV environment

With the rise of OTT and CTV advertising, it's crucial to build reliable partnerships, raise awareness of fraud and take steps to prevent it, writes Fiksu COO Anna Kuzmenko.

By Anna Kuzmenko • April 28, 2020

Shopify unveils consumer shopping app as e-commerce booms under coronavirus

Putting a spotlight on local merchants, Shop leverages Shop Pay for transactions and Arrive to track online orders. 

By Peter Adams • April 28, 2020

Zynga offers Amazon Prime members free 'Words With Friends' content

Game players who belong to Amazon Prime can now access features like mystery boxes and exclusive tile styles.

By Robert Williams • April 28, 2020

Sprinklr adds TikTok to customer experience platform

Sprinklr's customers can manage their ad campaigns on Facebook, Twitter, Pinterest, Snapchat, LinkedIn and TikTok in one place​.

By Robert Williams • April 28, 2020

Snapchat pilots 'first commercial' video takeover ads

AT&T is among the marketers to test the platform's non-skip video ads that appear before the first show people watch each day.

By Robert Williams • April 28, 2020

Hilton, Marriott ramp up cleaning measures as quarantine mandates relax

Hilton is tapping Lysol's parent company in a bid to woo guests with extra-clean rooms while building consumer trust.

By Dianna Christie • April 28, 2020

Bloomberg lets brands repurpose social media ads for its mobile sites

A new self-service tool called Boost gives marketers access to the business news provider's premium ad inventory and tracking features.

By Robert Williams • April 27, 2020

'Fortnite' virtual rap concert draws record 12.3M attendees

The hit game let players buy virtual outfits, gear and other accessories as part of its partnership with rapper Travis Scott.

By Robert Williams • April 27, 2020

Facebook revamps video chat features across its app suite to rival Zoom

Messenger Rooms will let up to 50 people participate in group video calls, and small- and mid-sized businesses can soon charge money for access to livestreamed events.

By Robert Williams • April 27, 2020

Google mulls slashing marketing budgets in half, hiring freezes for H2

A sharper pullback than executives previously stated shows even big tech is feeling sharp pressures from the coronavirus.

By Peter Adams • April 24, 2020

In-app purchases jump 22% on mobile usage gains, study says

Digital banking apps increased their installs 60% as people limit visits to banks.

By Robert Williams • April 24, 2020

NBCUniversal debuts shoppable e-commerce platform

The direct-to-consumer platform launches as more retailers are shifting their operations online.

By Tatiana Walk-Morris • April 23, 2020

Pinterest strengthens ties with software for creators

Creators can use Adobe Spark, Over, PicMonkey and Canva to design and publish posts directly on Pinterest.

By Robert Williams • April 23, 2020

Magic Leap cuts 1K jobs while shifting focus to enterprise AR

The developer of augmented reality headsets is coping with the financial effects of the COVID-19 pandemic.

By Robert Williams • April 23, 2020

It's time for digital assistants to reach their true potential

During a global health crisis, Alexa, Siri, Google Assistant and the rest have missed their moment to matter more, writes Curt Munk of WPP's Geometry.

By Curt Munk • April 23, 2020

Google Shopping lets merchants list products for free

The move is part of the search giant's growing bid to compete with Amazon and comes as retailers are relying on e-commerce amid mass store closures.

By Robert Williams • April 22, 2020

App installs surge as lockdowns keep people at home, study says

Gaming, business and food delivery apps showed the strongest growth in Q1 from a year earlier.

By Robert Williams • April 22, 2020

Snap revenue surges 44% as user base expands 11M

Significantly better-than-expected results for Snapchat's parent company in Q1 quell some concerns that the pandemic is hurting ad sales.

By Robert Williams • April 22, 2020

Amazon adds Qualtrics CX features for enterprise customers

The new instant customer feedback services show how Amazon is ramping up offerings that can help marketers drive loyalty and growth beyond ads.

By Robert Williams • April 22, 2020

After stumbling out of the gate, can Quibi deliver on its promise for marketers?

Already pivoting from its initial strategy, the mobile-first video platform faces early hurdles as the pandemic undermines its proposition for viewers and advertisers.

By Chris Kelly • April 22, 2020

Fintech named fastest-growing app category in 2019, AppsFlyer finds

Amid growing competition, digital banking apps doubled their marketing in the U.S. last year, beating financial services and investment apps.

By Robert Williams • April 21, 2020

GroupM shuts down retail specialist agency Triad

The closure reflects how retail media has evolved, with Walmart, Amazon and Target all ramping up the in-house sale of ads on their websites.

By Dianna Christie • April 21, 2020

Group Nine links with Facebook on 10 original Watch shows

Six of the shows are part of a Facebook program that supports collaborations among content creators who make videos exclusively for Watch.

By Robert Williams • April 21, 2020