Pinterest strengthens ties with software for creators

Creators can use Adobe Spark, Over, PicMonkey and Canva to design and publish posts directly on Pinterest.

By Robert Williams • April 23, 2020

Magic Leap cuts 1K jobs while shifting focus to enterprise AR

The developer of augmented reality headsets is coping with the financial effects of the COVID-19 pandemic.

By Robert Williams • April 23, 2020

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

It's time for digital assistants to reach their true potential

During a global health crisis, Alexa, Siri, Google Assistant and the rest have missed their moment to matter more, writes Curt Munk of WPP's Geometry.

By Curt Munk • April 23, 2020

Google Shopping lets merchants list products for free

The move is part of the search giant's growing bid to compete with Amazon and comes as retailers are relying on e-commerce amid mass store closures.

By Robert Williams • April 22, 2020

App installs surge as lockdowns keep people at home, study says

Gaming, business and food delivery apps showed the strongest growth in Q1 from a year earlier.

By Robert Williams • April 22, 2020

Snap revenue surges 44% as user base expands 11M

Significantly better-than-expected results for Snapchat's parent company in Q1 quell some concerns that the pandemic is hurting ad sales.

By Robert Williams • April 22, 2020

Amazon adds Qualtrics CX features for enterprise customers

The new instant customer feedback services show how Amazon is ramping up offerings that can help marketers drive loyalty and growth beyond ads.

By Robert Williams • April 22, 2020

After stumbling out of the gate, can Quibi deliver on its promise for marketers?

Already pivoting from its initial strategy, the mobile-first video platform faces early hurdles as the pandemic undermines its proposition for viewers and advertisers.

By Chris Kelly • April 22, 2020

Fintech named fastest-growing app category in 2019, AppsFlyer finds

Amid growing competition, digital banking apps doubled their marketing in the U.S. last year, beating financial services and investment apps.

By Robert Williams • April 21, 2020

GroupM shuts down retail specialist agency Triad

The closure reflects how retail media has evolved, with Walmart, Amazon and Target all ramping up the in-house sale of ads on their websites.

By Dianna Christie • April 21, 2020

Group Nine links with Facebook on 10 original Watch shows

Six of the shows are part of a Facebook program that supports collaborations among content creators who make videos exclusively for Watch.

By Robert Williams • April 21, 2020

Marketing M&A stalls as pandemic disrupts deal-making

While a rebound in H2 is possible, deals have mostly come to a halt except for ad tech, location data and potential bargain buys.

By Robert Williams • April 21, 2020

NBA teams with Microsoft on gamified streaming service

Borrowing some concepts from video games, the platform will reward viewership and use AI to deliver personalized content to sports fans at home.

By Dianna Christie , Natalie Black (Koltun) • April 20, 2020

Report: Google plans debit card to rival Apple Card

The card would connect with the Google app, letting people see their purchases, check balances or lock their accounts.

By Robert Williams • April 20, 2020

Facebook launches gaming app to rival Twitch, YouTube

The app has a mix of casual games and access to gaming communities, along with a Go Live button that lets people see streams of other mobile games.

By Robert Williams • April 20, 2020

BMW's esports marketing undergoes 'major expansion' amid coronavirus

The automaker is deeply integrating its marketing and innovation efforts with five top teams from around the world as esports continue to thrive.

By Dianna Christie • April 17, 2020

Recent CTV ad fraud scheme could be biggest ever

At its peak, the Icebucket bot network impersonated more than 2 million people and generated 1.9 billion ad requests.

By Robert Williams • April 17, 2020

Verizon buys Zoom rival BlueJeans for reported $400M

As the carrier rolls out its high-speed mobile connectivity nationwide, Verizon plans to integrate the videoconferencing platform with its 5G services.

By Robert Williams • April 17, 2020

Report: Amazon cuts affiliate commissions across categories

Amid upheaval in retail sales, the e-commerce giant is tightening its affiliate marketing program in a way that could hurt publishers and bloggers.

By Dianna Christie • April 16, 2020

ChowNow, Instagram launch commission-free online food ordering

The online ordering platform launched a free feature enabling restaurants to add "Order Food" buttons and stickers to their profiles and Stories.

By Alicia Kelso • April 16, 2020

Spotify tops ranking of brand intimacy during pandemic, study says

Pinterest and Apple Music also received high marks among U.S. consumers.

By Robert Williams • April 16, 2020

Measure twice, cut what?

Downturns don't always doom your bottom line. Building strong measurement strategies through data can help you base decisions on adjusting spend while helping your company adapt and thrive, writes Analytic Partners' Nancy Smith.

By Nancy Smith • April 16, 2020

Direct publishers hit harder by coronavirus than programmatic specialists, study finds

Even as news consumption soars, 77% of publishers report clients have asked to cancel campaigns, delivering a blow to revenue.

By Peter Adams • April 15, 2020

Instagram spotlights creators with IGTV redesign

The 2-year-old video platform is now more integrated with Instagram, letting users post their IGTV videos in the core app's Stories feature.

By Robert Williams • April 15, 2020

Pinterest touts sustainable brands for Earth Day

Lauren Conrad's The Little Market, fashion brand Siizu and Prosperity Candle are selling eco-friendly products on Pinterest Shop as consumers look to support small businesses.

By Robert Williams • April 14, 2020