Record digital ad revenue preceded slowest quarter in a decade, IAB finds

With the coronavirus crisis forcing many brands to trim advertising budgets, 2020 may see the first dip in U.S. digital ad revenue in years.

By Natalie Black (Koltun) • May 29, 2020

Criteo's self-service platform places ads across retailer e-commerce sites

The portal arrives as a shift toward online shopping during the pandemic supports retail media that delivers personalization without third-party cookies.

By Robert Williams • May 28, 2020

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

WSJ: PepsiCo, Taco Bell, Walmart look to renegotiate terms with Quibi as streamer's problems mount

A push for flexibility from blue-chip advertisers comes as the mobile platform tries to correct course, including by opening casting to TVs.

By Peter Adams • May 27, 2020

TikTok sees 10x surge in April with in-app revenue of $78M

The social video app was the highest-earning non-game app last month, overtaking YouTube, Sensor Tower found.

By Robert Williams • May 27, 2020

Instacart starts self-serve ad platform to connect brands with shoppers

Procter & Gamble, Unilever and PepsiCo are among the brands that have tested the ad platform in the past two months, MediaPost reported.

By Robert Williams • May 27, 2020

Ben & Jerry's launches ice cream into stratosphere for Netflix tie-in

The stunt starring the new Boots on the Moooo'n flavor is a nod to "Space Force," a new comedy from the makers of "The Office."

By Dianna Christie • May 27, 2020

Scandit secures $80M in funding as COVID-19 drives demand for contactless mobile tech

Areas like click-and-collect are booming, pushing retailers and supply chain companies to invest in tech that can meet the demand in a safe manner.

By Peter Adams • May 26, 2020

Samsung Galaxy S20+ outsells all other 5G phones, study finds

5G is forecast to reach a tipping point by 2023, when most phones will be equipped with the tech, helping to drive consumption of bandwidth-intensive content for mobile marketers.

By Robert Williams • May 26, 2020

Benefit Cosmetics brings AR try-on to WeChat

Beauty shoppers on mobile can sample eyebrow shapes before booking an appointment at a Benefit BrowBar, where a stylist will help to recreate the look.

By Robert Williams • May 26, 2020

Coke bets on new music streamer BeApp as virtual concerts take center stage

With gamified and social media elements, BeApp looks to innovate in a crowded virtual performance space commanded by platforms like Twitch and Facebook.

By Peter Adams • May 22, 2020

Target debuts virtual store on Instagram as e-commerce booms

The deal comes as Instagram's parent company Facebook dives deeper into social commerce and works to convert passive users into active, paying customers.

By Robert Williams • May 22, 2020

Bloomberg: Apple expands podcast ambitions to support streaming TV

The iPhone maker began acquiring audio spinoffs of movies and shows from its Apple TV+ video streaming service.

By Robert Williams • May 22, 2020

TikTok analytics tool aims to help marketers evaluate campaigns

​NASCAR will use Conviva's tools to evaluate the performance of its content on the viral video platform.

By Robert Williams • May 21, 2020

Pandemic hastens shift in ad buying to mobile, study says

Audience preferences for mobile are forecast to remain, even as lockdowns relax and recent surges in digital viewership among homebound consumers recede throughout the summer.

By Robert Williams • May 21, 2020

Bank of America, Facebook defied April slump with higher programmatic spend

Amid pandemic lockdowns that kept people at home, the travel industry's programmatic ad spending plunged 79% last month.

By Robert Williams • May 21, 2020

Michelob Ultra puts Peyton Manning in 'Caddyshack' to tee up live golf match

As a sponsor of Capital One's The Match: Champions for Charity, the AB InBev brand is supporting the first televised golf event since the pandemic hit. 

By Dianna Christie • May 21, 2020

General Motors CMO says speedy pivots are new marketing norm in coronavirus era

Deborah Wahl spoke at the MMA's first virtual Impact conference about how changes made to address the pandemic could prove long-lasting, including a bigger focus on online shopping and localization.

By Peter Adams • May 21, 2020

How to safeguard and grow OTT, CTV ad revenues during the pandemic

Coronavirus has catapulted connected TV into the spotlight, which comes with a unique set of opportunities and challenges, per TheViewPoint's Daniel Elad.

By Daniel Elad • May 20, 2020

Chipotle's TikTok campaign shows off new app features

The chain unveiled a series of "TikTok Hack Menu" videos to show how people can create personalized menu items in its own app.

By Robert Williams • May 20, 2020

Facebook debuts Shops e-commerce initiative to support small businesses

Featuring livestreaming and messaging integrations, new digital storefronts for Facebook and Instagram mark a big bet to capitalize on the e-commerce boom.

By Robert Williams • May 20, 2020

Lowe's, Chick-Fil-A, Papa John's top ranking of app performance

The best-performing brands have apps that load on mobile devices quickly to keep customers engaged in a branded experience.

By Robert Williams • May 20, 2020

Spotify nabs exclusive streaming rights to Joe Rogan's podcast in reported $100M deal

Licensing "The Joe Rogan Experience" is the platform's latest move to dominate the growing podcast space.

By Robert Williams • May 20, 2020

TikTok names Disney streaming executive new CEO

Kevin Mayer will lead the social video app that has surged in popularity among mobile users worldwide and serve as COO of parent company ByteDance.

By Robert Williams • May 19, 2020

Apple buys virtual reality content startup NextVR

NextVR works with sports leagues and media outlets to offer programming that people view while wearing a VR headset.

By Robert Williams • May 18, 2020

Google hit with DOJ antitrust suit alleging outsized control of search

Anticipated for months, the complaint filed Tuesday invokes Section 2 of the Sherman Act and calls the tech giant's business practices "anticompetitive and exclusionary."

By Peter Adams • Updated Oct. 20, 2020