WPP's GroupM launches multicultural marketplace with 300 vetted publishers

By making it easier for brands to purchase ads alongside content aimed at Black and Hispanic audiences, GroupM hopes to help support multicultural independent publishers.

By Dianna Christie • July 8, 2020

Sirius XM buys Stitcher podcast unit from Scripps for $325M

On completing the acquisition, CEO Jim Meyer described Sirius XM as a "one-stop shop able to meet the needs of podcast creators, publishers and advertisers."

By Peter Adams • Updated Oct. 19, 2020

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Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

CVS offers gifts to shoppers who link mobile app to loyalty rewards

The promotion comes as the coronavirus pandemic forces many shoppers to use their smartphones to buy goods while social distancing.

By Robert Williams • July 7, 2020

Uber buys Postmates in $2.65B deal

Uber Eats gains the fourth largest food delivery company in the U.S. just weeks after its failed merger with Grubhub. The two apps will continue to run separately.

By Julie Littman • July 6, 2020

Thermomix adds shoppable recipes to smart home appliances

Amazon Fresh, Instacart and Albertsons are among the grocers whose online ordering platforms are integrated with the shoppable recipe app.

By Robert Williams • July 6, 2020

Amazon plans more Go Grocery stores

The retailer will open cashierless stores in the Seattle area and in Washington, D.C., and confirmed plans to open supermarkets in California and Chicago.

By Jeff Wells • July 6, 2020

Pernod plans crowdsourcing app to axe hate speech from social media

The spirits maker's push to give consumers and brands a way to take action against hate speech comes as Facebook agrees to a MRC brand safety audit.  

By Robert Williams • July 2, 2020

Why digital OOH advertising is especially effective right now

Brands have an opportune moment to reach consumers as they reemerge from lockdowns, writes Xaxis' Roey Franco.

By Roey Franco • July 2, 2020

Taco Bell to launch new loyalty program 5 years after first iteration

The promotion of Taco Bell Rewards, which rolls out later this month, crashed the company's site and app on Tuesday.

By Alicia Kelso • July 1, 2020

Lululemon snaps up at-home workout platform Mirror for $500M

Analysts hailed the move as synergistic for both companies, especially considering the appeal of virtual workouts during the pandemic.

By Daphne Howland • June 30, 2020

Report: New York Times withdraws from Apple News app

Apple's news aggregation app didn't support the newspaper's strategy of increasing subscriptions.

By Robert Williams • June 30, 2020

Google extends free product listings to search results

Free listings for brands and retailers are part of the search giant's increased push into e-commerce.

By Robert Williams • June 30, 2020

Amazon's brand value tops $400B, while TikTok debuts on top 100

Companies investing in long-term marketing are managing to survive the pandemic and still add brand value, according to the latest BrandZ rankings.

By Dianna Christie • June 30, 2020

Use of news apps jumped 59% at peak of pandemic, study says

Sessions peaked in April and slid by 13% by the following month, though they are still elevated from pre-pandemic levels.

By Robert Williams • June 29, 2020

ANA: Marketers believe innovation drives brand growth, but many don't have time for it

While 84% of marketers expect brand growth to be connected to innovation and technology, 45% said they spend a quarter or less of their time on both.

By Dianna Christie • June 26, 2020

Marketers value insights from location data, study says

The benefits of location data include improved engagement, ROI and content for consumers.

By Robert Williams • June 26, 2020

YouTube tests short videos as TikTok threat grows

The video-sharing platform is testing an app feature that lets people record and share 15-second videos.

By Robert Williams • June 26, 2020

Brands blocking ads on Black Lives Matter-related keywords draws criticism

Content related to George Floyd and protests saw 57% lower monetization rates than other news content as advertisers avoid related keywords, according to Vice Media Group.

By Dianna Christie • June 25, 2020

Google tests feeds in app campaigns, deep linking tools for marketers

E-commerce company Wish saw a 105% jump in purchases from its app in a test of Google's upcoming services.

By Robert Williams • June 25, 2020

TikTok unveils global platform for marketers, Brand Scan AR ads

Ahead of its first appearance at the NewFronts, the company made the important step of launching a streamlined hub for its marketing services.

By Robert Williams • June 25, 2020

Sephora launches on Instagram checkout with over 80 brands

The partnership demonstrates the growing importance of social commerce, especially as companies attempt to reach young consumers.

By Cara Salpini • June 24, 2020

Instagram opens Shopping feature to creators as community lands in the limelight

Creators were the focus of Facebook's NewFronts presentation this week, which detailed the brand collaborations it's done under quarantine.

By Peter Adams • June 24, 2020

App advertisers see 100% jump in CPMs as lockdowns ease

New data suggests the app advertising space has rebounded quickly compared with other media platforms that forecast steep declines for the rest of 2020.

By Robert Williams • June 24, 2020

Snapchat's 1st shoppable show will sell streetwear

The platform's original programming also includes a makeup competition show that features AR try-ons and is sponsored by 5G innovation partner Verizon.

By Robert Williams • June 24, 2020

Microsoft shutters Mixer, partners with Facebook Gaming

Popular streamers such as Tyler "Ninja" Blevins have been released from their contracts, allowing them to sign deals with other livestreaming platforms.

By Robert Williams • June 23, 2020