Ad Tech: Page 45
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Courtesy of Pinterest
Pinterest adds shopping feature to visual search
A new Shop tab in Lens gives mobile marketers a way to showcase products in Product Pins when users are most ready to buy.
By Robert Williams • June 2, 2020 -
Courtesy of Tiger Pistol
AB InBev supports global bar partners with localized social ads
A new social media tool by Tiger Pistol aims to help bars and restaurants turn the beverage giant's creative into local ads that drive in-store traffic.
By Dianna Christie • June 2, 2020 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Retrieved from Zynga on June 01, 2020
Zynga snaps up developer Peak for $1.8B as mobile gaming surges
The massive deal follows AppLovin's acquisition of Machine Zone last month and as gaming usage soars among homebound consumers.
By Peter Adams • June 1, 2020 -
Retrieved from Objective on May 29, 2020
How Clorox built a DTC brand with the resources of a CPG giant
The ramping up of Clorox's direct-to-consumer capabilities reached new heights with the launch of the Objective Wellness brand in October 2019.
By Chris Kelly • June 1, 2020 -
Mobile data surges 75% amid jump in video streaming
Social media, video conferencing and over-the-top video apps drove the increased time spent on mobile devices, researcher NPD Group found.
By Robert Williams • May 29, 2020 -
Comcast splits ownership of targeted ad platform with Charter, ViacomCBS as TV pressures grow
Each company now owns one-third of Blockgraph, which bolsters brands' ability to use data for TV ad-targeting in a privacy-minded way.
By Peter Adams • May 29, 2020 -
Record digital ad revenue preceded slowest quarter in a decade, IAB finds
With the coronavirus crisis forcing many brands to trim advertising budgets, 2020 may see the first dip in U.S. digital ad revenue in years.
By Natalie Black (Koltun) • May 29, 2020 -
Criteo's self-service platform places ads across retailer e-commerce sites
The portal arrives as a shift toward online shopping during the pandemic supports retail media that delivers personalization without third-party cookies.
By Robert Williams • May 28, 2020 -
Permission granted by Quibi
WSJ: PepsiCo, Taco Bell, Walmart look to renegotiate terms with Quibi as streamer's problems mount
A push for flexibility from blue-chip advertisers comes as the mobile platform tries to correct course, including by opening casting to TVs.
By Peter Adams • May 27, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok sees 10x surge in April with in-app revenue of $78M
The social video app was the highest-earning non-game app last month, overtaking YouTube, Sensor Tower found.
By Robert Williams • May 27, 2020 -
Instacart starts self-serve ad platform to connect brands with shoppers
Procter & Gamble, Unilever and PepsiCo are among the brands that have tested the ad platform in the past two months, MediaPost reported.
By Robert Williams • May 27, 2020 -
Courtesy of Ben & Jerry's
Ben & Jerry's launches ice cream into stratosphere for Netflix tie-in
The stunt starring the new Boots on the Moooo'n flavor is a nod to "Space Force," a new comedy from the makers of "The Office."
By Dianna Christie • May 27, 2020 -
Courtesy of Scandit
Scandit secures $80M in funding as COVID-19 drives demand for contactless mobile tech
Areas like click-and-collect are booming, pushing retailers and supply chain companies to invest in tech that can meet the demand in a safe manner.
By Peter Adams • May 26, 2020 -
Courtesy of Samsung
Samsung Galaxy S20+ outsells all other 5G phones, study finds
5G is forecast to reach a tipping point by 2023, when most phones will be equipped with the tech, helping to drive consumption of bandwidth-intensive content for mobile marketers.
By Robert Williams • May 26, 2020 -
Courtesy of Perfect Corp.
Benefit Cosmetics brings AR try-on to WeChat
Beauty shoppers on mobile can sample eyebrow shapes before booking an appointment at a Benefit BrowBar, where a stylist will help to recreate the look.
By Robert Williams • May 26, 2020 -
Coke bets on new music streamer BeApp as virtual concerts take center stage
With gamified and social media elements, BeApp looks to innovate in a crowded virtual performance space commanded by platforms like Twitch and Facebook.
By Peter Adams • May 22, 2020 -
Courtesy of Target
Target debuts virtual store on Instagram as e-commerce booms
The deal comes as Instagram's parent company Facebook dives deeper into social commerce and works to convert passive users into active, paying customers.
By Robert Williams • May 22, 2020 -
Bloomberg: Apple expands podcast ambitions to support streaming TV
The iPhone maker began acquiring audio spinoffs of movies and shows from its Apple TV+ video streaming service.
By Robert Williams • May 22, 2020 -
TikTok analytics tool aims to help marketers evaluate campaigns
NASCAR will use Conviva's tools to evaluate the performance of its content on the viral video platform.
By Robert Williams • May 21, 2020 -
Pandemic hastens shift in ad buying to mobile, study says
Audience preferences for mobile are forecast to remain, even as lockdowns relax and recent surges in digital viewership among homebound consumers recede throughout the summer.
By Robert Williams • May 21, 2020 -
Bank of America, Facebook defied April slump with higher programmatic spend
Amid pandemic lockdowns that kept people at home, the travel industry's programmatic ad spending plunged 79% last month.
By Robert Williams • May 21, 2020 -
Courtesy of Michelob Ultra
Michelob Ultra puts Peyton Manning in 'Caddyshack' to tee up live golf match
As a sponsor of Capital One's The Match: Champions for Charity, the AB InBev brand is supporting the first televised golf event since the pandemic hit.
By Dianna Christie • May 21, 2020 -
Courtesy of General Motors
General Motors CMO says speedy pivots are new marketing norm in coronavirus era
Deborah Wahl spoke at the MMA's first virtual Impact conference about how changes made to address the pandemic could prove long-lasting, including a bigger focus on online shopping and localization.
By Peter Adams • May 21, 2020 -
Opinion
How to safeguard and grow OTT, CTV ad revenues during the pandemic
Coronavirus has catapulted connected TV into the spotlight, which comes with a unique set of opportunities and challenges, per TheViewPoint's Daniel Elad.
By Daniel Elad • May 20, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle's TikTok campaign shows off new app features
The chain unveiled a series of "TikTok Hack Menu" videos to show how people can create personalized menu items in its own app.
By Robert Williams • May 20, 2020
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