Spotify unveils self-service video ads

Advertisers can format video ads to appear horizontally or vertically, optimizing them for viewing on iOS and Android devices.

By Robert Williams • June 17, 2020

EU opens antitrust probes of App Store, Apple Pay

The investigation follows Spotify complaints that the iPhone maker's control of the App Store gives it an unfair advantage against rivals.

By Robert Williams • June 17, 2020

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

How brands can use hyperlocal marketing to bounce back and drive revenue

Marketers must balance a "monitor and adapt" strategy with consumers' desire for normalcy as they return to business, Chatmeter CEO Collin Holmes writes.

By Collin Holmes • June 17, 2020

WhatsApp adds mobile payments in Brazil

Shoppers in the country can now use the Facebook-owned app to browse merchants' product catalogs and make direct payments.

By Robert Williams • June 16, 2020

Snapchat aims to educate marketers with 'Snap Focus' classes

A new education portal includes six classes for a free Snapchat Ads Manager certification to help professionals hone their campaigns on the app.

By Robert Williams • June 16, 2020

Room & Board lifts conversion rate 80% with AI personalization

The home furnishings retailer revamped its site to adapt in near real time, identify known visitors and deliver content based on their browsing behaviors.

By Dianna Christie • June 16, 2020

The Macallan's e-commerce boutique fulfills orders from local retailers

Using Thirstie's API addresses the growing demand for online alcohol sales and same-day delivery that has become apparent during the pandemic.

By Dianna Christie • June 16, 2020

Walmart teams with Shopify to grow its marketplace

By bringing in new sellers, the retail giant seems to be taking a page from Amazon's playbook, but it's unclear how much its assortment will change.

By Daphne Howland • June 15, 2020

Report: Google Pay to add more shopping features

A redesigned platform will feature branded buttons from merchants, letting customers place orders or pay for services inside the payment app.

By Robert Williams • June 15, 2020

Facebook's purchase of Giphy faces antitrust review

The social media giant will cooperate with the U.K.'s Competition and Markets Authority, and developer access to Giphy won't change in the meantime.

By Robert Williams • June 15, 2020

3 months in, how COVID-19 has permanently changed marketing

CMOs are already applying some hard lessons learned in the pandemic's early days to other crises, such as the current protest movement — but some of their confidence might be misplaced.

By Peter Adams • June 15, 2020

2020's tumultuous first half spurs new brand safety opportunities, challenges: GroupM

A new guide is designed to help advertisers manage the complexities of brand safety amid the pandemic, tech and privacy developments.

By Dianna Christie • June 12, 2020

Klarna debuts 'Vibe' no-fee loyalty program

Members will earn points wherever they make purchases through the company's app, or at physical stores where they use Klarna.

By Tatiana Walk-Morris • June 12, 2020

Snapchat debuts AI-powered lenses, mini apps, real-time features

Nike, Mattel and Major League Baseball are among the brands using Snapchat's platforms for a broad range of new services.

By Robert Williams • June 12, 2020

Mobile-first bank launches in-app cashback rewards with Nike, ASOS

AliExpress, Groupon, Sephora and Just Eat are also among the big brands featured in the Spanish digital bank's loyalty program.

By Robert Williams • June 11, 2020

Big advertisers demand delay to TV upfronts, broader media buying changes

Uncertainties brought about the COVID-19 pandemic is driving new urgency around demands for changes to the legacy ad-buying process.

By Dianna Christie • June 11, 2020

Lonely Planet, Culture Trip pool ad resources around travel-hungry consumers

The Travel Reborn marketing partnership will give advertisers access to a combined audience of more than 100 million people.

By Robert Williams • June 11, 2020

Just Eat Takeaway acquires Grubhub in all-stock deal

Grubhub shares jumped more than 7% during after hours trading on news of the deal, which will also give Amsterdam-based Just Eat Takeaway a strong foothold in the U.S.

By Julie Littman • June 11, 2020

Burger King gamifies quarantine with 'Lockdown Whopper' in Brazil

The burger chain's app is using geolocation tech to find and reward consumers who spend more time at home.

By Robert Williams • June 10, 2020

Voice assistants deepen ties with brands, study says

In using voice apps, 95% of U.K. families said it's important that the app be from a brand they know.

By Robert Williams • June 10, 2020

1-800-Flowers unveils AR experience for Jason Wu bouquets

Each of five custom bouquets features a QR code-enabled tag that unlocks content about the fashion designer's photo shoot for his collaboration with the flower retailer.

By Robert Williams • June 10, 2020

Nielsen brings gaming, extreme reality tech to shopper marketing program for CPGs

Several new tools are designed to help marketers quickly and cost-effectively understand changing shopper needs by simulating realistic in-store actions.

By Dianna Christie • June 10, 2020

Mobile game ad revenue jumps 59% during pandemic

In-app purchase revenue growth spiked 24% to record highs in March and April, exceeding levels typically seen during the holiday season.

By Robert Williams • June 10, 2020

Will COVID-19 push contactless payments into the mainstream?

Multiple barriers have curtailed retailers' contactless payment integration. But a pandemic may be the catalyst to widespread adoption. 

By Tatiana Walk-Morris • June 9, 2020

Roku teams with Kroger to integrate shopper data and streaming TV ads

The pair aim to attract CPG advertisers by combining shopper data from 60 million households with 39.8 million streaming TV accounts.

By Dianna Christie • June 9, 2020