Hired drives higher click-throughs with LinkedIn's new personalized Conversation Ads

As mobile messaging grows, LinkedIn is building more two-way conversation capabilities into its advertising offerings.

By Dianna Christie • March 18, 2020

Fairway tames store lines with a skip-checkout app

The grocer has promoted the tool, beefed up staffing and added servers to process orders. At one Manhattan store, around 30% of transactions come through the app.

By Jeff Wells , Jessica Dumont • March 17, 2020

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Top 5 stories from Marketing Dive

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By Marketing Dive staff

Report: Instagram plans to sell ads on IGTV video app

Instagram started asking video creators to partner on tests of ad inserts that would help them monetize their content, unnamed sources told Bloomberg.

By Robert Williams • March 17, 2020

7-Eleven adds cash-to-digital payments in Latin America

In partnership with fintech provider Arcus, the convenience chain is giving customers in the region another reason to visit its stores.

By Robert Williams • March 17, 2020

Apps will drive 25% of e-commerce traffic by 2020 holidays, study says

App commerce firm Poq found app downloads jumped 42.2% during Cyber Week 2019 compared to the prior year.

By Tatiana Walk-Morris • March 16, 2020

AppsFlyer: Gaming apps to boost install ad spending to $31B this year

The Asia Pacific region will remain the biggest market for app install advertising at $16.9 billion, though its growth is set to be the slowest among major areas.

By Robert Williams • March 16, 2020

Consumer spend via chatbot to reach $142B by 2024

A new report by Juniper Research found the technology can cut costs and drive sales by acting as a first point of consumer contact.

By Tatiana Walk-Morris • March 16, 2020

TikTok owner shifts executives to boost overseas operations

ByteDance's managerial moves come as it seeks to rapidly expand its global workforce to keep pace with the massive popularity of the viral video app​.

By Robert Williams • March 13, 2020

New York Times Magazine brings ads, music content to life with Google Lens

For the first time, the magazine will have print ads with interactive features that readers can see by scanning them with a smartphone.

By Robert Williams • March 13, 2020

Twitch partners with Comscore on esports audience data

The media measurement company will provide third-party data and insights into the Amazon-owned platform's audiences in the U.S. and Canada.

By Robert Williams • March 13, 2020

Chipotle offers free delivery, tamper-proof packaging in response to COVID-19

Customers will also be able to leave special instructions for delivery to limit contact.  

By Julie Littman • March 13, 2020

Payments and delivery drive shoppers to Amazon over DTC brands

A new study reveals that free and fast shipping can influence purchasing decisions in favor of the e-commerce giant. 

By Tatiana Walk-Morris • March 12, 2020

Starbucks US could switch to pickup, delivery orders as COVID-19 spreads

Operations are continuing as normal, but CEO Kevin Johnson said stores in the U.S. and Canada could limit seating, enable mobile order-only scenarios for pickup or delivery or only keep drive-thrus open. 

By Julie Littman • March 12, 2020

Can retailers win consumers with voice technology?

To harness the potential of voice tech, brands must elevate user experiences and have transparent data collection practices.

By Tatiana Walk-Morris • March 12, 2020

AT&T's Xandr signs Disney, AMC for ad targeting

The news came the same day that Xandr CEO Brian Lesser, quoted in the announcement about the deal, resigned from the company.

By Robert Williams • March 12, 2020

Amazon's Twitch expands sports programming with women's soccer

The livestreaming platform will show 24 Women's National Soccer League games for free this season.

By Robert Williams • March 12, 2020

Snapchat rolls out Lens Web Builder for AR ads

The new tool doesn't require specialized technical skills to create professional-looking AR content, a move that may lure more advertisers to the app.

By Robert Williams • March 12, 2020

Atom Tickets lets app users share moviegoing plans on Snapchat

An integration with Snapchat aims to make the process of inviting friends to see a movie together more seamless.

By Robert Williams • March 12, 2020

Report: Quibi will show ads from 25 brands at launch

Bud Light, Doritos, Lay's, Pepsi and Tide are among the brands whose ads will appear on the mobile video service.

By Robert Williams • March 11, 2020

Are shoppable ads hurting brands in the long term?

Despite the need to experiment with new tech, retail marketers must ensure they're not blindly investing in channels that could damage revenue or branding, writes Quantum Metric's Tamara Gaffney.

By Tamara Gaffney • March 11, 2020

Method spurs higher CTR with Reddit's new 'trend takeover' ads

With the new format, the S.C. Johnson brand of eco-friendly cleaning products saw completion rates four times higher than that of a promoted post.

By Robert Williams • March 10, 2020

Food delivery app downloads are decreasing

Monthly active users of the largest foodservice delivery companies have dropped more than 13% since May 2019, Apptopia found.

By Alicia Kelso • March 10, 2020

The age of data privacy: personalization's existential crisis?

While GDPR has seen only a few violations make the news, we may see more and stricter enforcement of data privacy infringements in the U.S. with CCPA at the table, writes Qubit's Graham Cooke.

By Graham Cooke • March 10, 2020

SXSW cancels conference on coronavirus fears

The cancelation is another sign of how the virus and associated illness are disrupting event sponsorships, conferences, exhibitions and experiential marketing efforts.

By Robert Williams • March 9, 2020

Grindr sold by Chinese owner amid US security concerns

The sale may have implications for ByteDance's ownership of TikTok.

By Robert Williams • March 9, 2020