Ad Tech: Page 53
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Courtesy of Rolls-Royce
Rolls-Royce revs up exclusive app for high-end clientele
Serving as a private social network and hub for luxury experiences, the Whispers app targets "individuals untethered by common constraints such as time and money."
By Robert Williams • Feb. 26, 2020 -
Uber breaks into ad publishing through OOH display deal with Adomni
The ride-hailer launched a new division to support the initiative, which aims to install displays on thousands of cars in three cities by April 1.
By Peter Adams • Feb. 25, 2020 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Courtesy of KFC Canada
KFC Canada tests Google's food ordering service
By saying, "Hey Google, order food from KFC," Google Assistant will wake up to take an order.
By Robert Williams • Feb. 25, 2020 -
DTC's impact on marketing unlikely to cool despite slew of bad news, analysis says
GroupM's Brian Wieser suggests blows to would-be disruptor brands like Brandless may tell a story that's more negative than underlying trends.
By Peter Adams • Feb. 25, 2020 -
Courtesy of Amazon
Amazon unveils new tech-powered grocery brand in Seattle
Mobile Marketer's sister publication Grocery Dive got an inside look at Amazon Go Grocery, the e-tailer's newest store that harnesses checkout-free tech.
By Jeff Wells • Feb. 25, 2020 -
Google tops Facebook, Instagram in e-commerce activity, study finds
Google's ability to drive stronger sales and web traffic than the social giants indicates key differences in how people use the respective platforms.
By Robert Williams • Feb. 24, 2020 -
Facebook is paying people to record their voices
The social network wants voice recordings to improve its speech recognition technology.
By Robert Williams • Feb. 24, 2020 -
Google removes 600 apps from Google Play to reduce ad fraud
Cheetah Mobile, the biggest company banned from Google Play, said its ability to attract new users and generate revenue will be adversely affected.
By Robert Williams • Feb. 21, 2020 -
Spotify partners with Resident Advisor on local music events
Users of the streaming audio app will see event listings for performances based on their favorite artists and listening history.
By Robert Williams • Feb. 21, 2020 -
Instacart aims to cultivate online community with new Shop Talk hub
Weaving in features from social platforms, such as badges and micro-rewards, the grocery delivery company is encouraging continued participation.
By Robert Williams • Feb. 20, 2020 -
Puma brings targeted hologram ads to car roofs for NBA All-Star game
Virtual Sky Dreamer sneakers and 3D basketballs floated atop vehicles near Chicago landmarks last weekend.
By Dianna Christie • Feb. 20, 2020 -
GasBuddy adds 'deal alerts' to highlight cheap gas
App users can personalize their deal alerts through its network of relationships with fuel, consumer and lifestyle brands.
By Robert Williams • Feb. 20, 2020 -
Facebook tests Pinterest-like app for saving and sharing photos
The social network's new product experimentation team quietly released Hobbi in several markets outside the U.S.
By Robert Williams • Feb. 19, 2020 -
74% of marketers implement personalization in 6 or fewer channels, study says
Survey respondents are using a variety of methods to capture first-party data, including promotions, loyalty programs, opt-in methods and logins.
By Robert Williams • Feb. 19, 2020 -
YouCam features runway beauty trends via AI, AR tech
The augmented reality beauty company teamed up with PRIV to highlight makeup looks from Fashion Week.
By Tatiana Walk-Morris • Feb. 18, 2020 -
Facebook cancels marketing summit amid coronavirus fears
Coupled with the shutdown of Mobile World Congress in Barcelona, the news sends a potentially worrying signal for marketing events this year.
By Robert Williams • Feb. 18, 2020 -
HQ Trivia shuts down as investors withdraw support
The game's closure brings an end to a tumultuous two-and-a-half-year history for the pioneer of livestreamed video.
By Robert Williams • Feb. 18, 2020 -
Uber's new phone-booking feature lets riders ditch the app
In an attempt to appeal to older users, the mobile feature uses SMS messaging to share trip receipts and driver's license plate information.
By Cailin Crowe • Feb. 14, 2020 -
AppsFlyer: Ad spending for app installs will jump 32% this year
However, the global growth rate gradually will decline as the market matures over the next few years.
By Robert Williams • Feb. 14, 2020 -
John Hazard/Marketing Dive
ColumnComic Dive: Breaking Up Is Hard To Do
As Google joins the list of companies that will no longer support third-party cookies, the marketing industry looks for a way forward that balances privacy and personalization.
By John Hazard • Feb. 14, 2020 -
Outfront's OOH campaign sends virtual valentines via Instagram
Commuters can scan heart-shaped QR codes on digital billboards to activate an AR filter in Instagram Stories.
By Robert Williams • Feb. 14, 2020 -
Starbucks names new CMO focused on bridging physical, digital experience
In his prior roles at the company, 18-year veteran Brady Brewer helped guide areas like delivery and mobile app offerings.
By Peter Adams • Feb. 14, 2020 -
Kroger's self-serve ad platform addresses attribution challenge with sales data
By letting advertisers view online and in-store sales data on the platform, the retailer aims to bring more transparency into the ad buying process.
By Dianna Christie • Feb. 14, 2020 -
Android could surpass iOS in app revenue this year, Liftoff says
Advertising on Android apps is less expensive than on iOS apps, while engagement rates for video ads are similar on the platforms.
By Robert Williams • Feb. 13, 2020 -
IHeartMedia unveils ad marketplace for podcasts
The iHeartPodcast AdSuite looks to offer a variety of ad formats and customization tools for marketers as investments pour into the channel.
By Robert Williams • Feb. 13, 2020
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