Quibi signs Canada's Bell Media as marketing, content partner

Bell Media will produce exclusive news and sports content for Quibi's "Daily Essentials" of streamed video programming.

By Robert Williams • March 9, 2020

AI rejected by a growing number of marketers, study says

One reason marketers are moving slowly to embrace AI could be that there is no central authority within organizations to oversee the tech.

By Dianna Christie • March 9, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Apple lets apps send ads as push notifications

Allowing opt-in marketing messages could help marketers reach consumers amenable to push notifications, which have a low open rate due to clutter. 

By Robert Williams • March 6, 2020

ANA: Marketing's data-driven potential at risk if educational skills gap persists

Students pursuing a career in the field are not developing the type of mathematical background necessary to master consumer data.

By Peter Adams • March 6, 2020

North America to be 'leader' on 5G: report

Nearly half (48%) of connections in North America will be on 5G networks by 2025, according to GSMA.

By Chris Teale • March 6, 2020

Twitter pilots Stories-like format in Brazil

The platform aims to boost usage by urging people to share their "fleeting thoughts" as Fleets.

By Robert Williams • March 5, 2020

Report: Snapchat tests audience network to place ads outside its app

Hurdles such as stricter data-sharing regulations and consumer privacy demands may hinder the app's extension to third-party platforms.

By Robert Williams • March 5, 2020

Quibi raises $750M as start date looms

The mobile video startup will use the additional funds to expand its programming and support technical development.

By Robert Williams • March 5, 2020

Google cancels I/O, Fox News backs out of upfronts as coronavirus continues to roil events

The latter case suggests any expected silver lining for TV broadcasters from people staying home could be offset by further cancellations.

By Peter Adams • March 4, 2020

Will loyalty programs gain renewed value in a cookie-less era?

Brands from Sephora to Red Lobster are revisiting their rewards strategies amid tighter ad-targeting restrictions and greater demands for data privacy.

By Shane Schick • March 4, 2020

Blockchain may be the answer to marketers' trust gap

The technology can slash fraud, provide reliable metrics for digital advertising and help marketers safeguard consumer privacy, writes PwC's U.S. CMO Matthew Lieberman.

By Matthew Lieberman • March 3, 2020

Callaway Golf's shoppable video ad drives click throughs, cuts bounce rate

Targeted audiences were divided into baby boomer/Gen X and millennial/Gen Z​ cohorts to gather data about product interest by age group and club category.

By Dianna Christie • March 2, 2020

CMOs lose status as companies shift spending to technology

The number of companies that said CMOs were among their best-paid officers fell 35% from 1999 to 2017, a study found.

By Robert Williams • March 2, 2020

TikTok to grow 22% to 45M US users this year, eMarketer says

TikTok's growth rate has slowed, but more than one-fifth of U.S. social media users are expected to look at the app at least once a month in 2020. 

By Robert Williams • Feb. 28, 2020

How coronavirus could impact marketing, from e-commerce to the Olympics

The outbreak may have a cooling effect on a year that was forecast to see greater media investments, and highlights realities unique to the digital age.

By Peter Adams • Feb. 28, 2020

Vimeo launches video editing tools for small businesses

A new suite of tools lets companies publish social-optimized videos across platforms and monitor results within a single hub.

By Tatiana Walk-Morris • Feb. 27, 2020

Burberry merges Google Search with AR for shopping inspiration

A new tool lets luxury shoppers see an augmented reality version of products found through Google Search.

By Robert Williams • Feb. 27, 2020

Skyy Vodka pilots Mindshare's private LGBTQ ad marketplace

The new platform is designed to address biases that can result from brand safety tools in media buying.

By Dianna Christie • Feb. 27, 2020

Leanplum raises $27M, appoints new management

The funding round aims to support the company's growth as more brands rely on mobile devices to connect with consumers through an expanding selection of apps.

By Robert Williams • Feb. 26, 2020

The Trade Desk explains programmatic offering in humorous campaign

Directed by comedian Neal Brennan, two short films highlight the limitations of walled gardens.

By Robert Williams • Feb. 26, 2020

Rolls-Royce revs up exclusive app for high-end clientele

Serving as a private social network and hub for luxury experiences, the Whispers app targets "individuals untethered by common constraints such as time and money."

By Robert Williams • Feb. 26, 2020

Uber breaks into ad publishing through OOH display deal with Adomni

The ride-hailer launched a new division to support the initiative, which aims to install displays on thousands of cars in three cities by April 1.

By Peter Adams • Feb. 25, 2020

KFC Canada tests Google's food ordering service

By saying, "Hey Google, order food from KFC," Google Assistant will wake up to take an order.

By Robert Williams • Feb. 25, 2020

DTC's impact on marketing unlikely to cool despite slew of bad news, analysis says

GroupM's Brian Wieser ​suggests blows to would-be disruptor brands like Brandless may tell a story that's more negative than underlying trends.

By Peter Adams • Feb. 25, 2020

Amazon unveils new tech-powered grocery brand in Seattle

Mobile Marketer's sister publication Grocery Dive got an inside look at Amazon Go Grocery, the e-tailer's newest store that harnesses checkout-free tech.

By Jeff Wells • Feb. 25, 2020