Ad Tech: Page 54
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Tech titans' growing vulnerabilities will help brands level the playing field, Forrester says
Special treatment on business and legal fronts have advantaged Amazon, Facebook, Google and Apple, but that's now changing due to proposed legislation and consumer backlash.
By Natalie Black (Koltun) • Feb. 13, 2020 -
Denny's pilots Yelp Store Visits to measure physical store foot traffic
The platform also introduced Showcase Ads, a video-centric format for national marketers to highlight seasonal promotions.
By Robert Williams • Feb. 12, 2020 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Study: Mobile gamers prefer DTC brands over retailers
Consumers are more likely to engage with an in-app rewarded ad than a social media sponsored post, according to a Tapjoy survey.
By Robert Williams • Feb. 12, 2020 -
T-Mobile, Sprint close on $26B merger
This marks the creation of the New T-Mobile and the end of John Legere's run as CEO.
By Chris Teale • Updated April 1, 2020 -
Upland buys Localytics for $67.7M to expand mobile app analytics
ESPN, Fox and The New York Times are among the companies that use the Localytics platform, which is integrated with 37,000 apps on more than 2.7 billion devices.
By Robert Williams • Feb. 11, 2020 -
IAB seeks balance between consumer privacy, ad personalization with industry-wide collaboration
Project Rearc is the trade group's response to California's new privacy law and Google's plan to end support for third-party cookies.
By Robert Williams • Feb. 11, 2020 -
Opinion
The world spins faster. Does your brand?
In today's hyperkinetic media environment, fearlessness and the willingness to be uncomfortable may be the key to staying relevant, writes CBX's Satoru Wakeshima.
By Satoru Wakeshima • Feb. 11, 2020 -
Burger King, Tim Hortons invest in personalized drive-thru tech
The brands' menu boards will offer locational, situational and customized offerings similar to McDonald's rollout of Dynamic Yield.
By Julie Littman • Feb. 10, 2020 -
Freemium game developer Glu Mobile returns to profitability as revenue rises 18%
The developer, best known for mobile game "Kim Kardashian: Hollywood," is showing signs of rebounding from setbacks as several newer titles boost engagement.
By Robert Williams • Feb. 10, 2020 -
Cody Boteler/Marketing Dive
Horizon Media tests verification tech from Location Sciences
After discovering about 25% of initial campaign impressions were delivered to customers more than 300 miles away from a targeted location, Horizon worked to improve accuracy and efficiency.
By Robert Williams • Feb. 10, 2020 -
TikTok, Apple Search rival duopoly in ROI for app marketers, study says
Smaller companies also performed well, demonstrating their ability to outperform ad giants Facebook and Google in niche markets.
By Robert Williams • Feb. 10, 2020 -
7-Eleven tests cashierless store at Texas HQ
The convenience store and Amazon Go are testing the waters of cashierless commerce as startups look to scale similar technology.
By Tatiana Walk-Morris • Feb. 7, 2020 -
Quibi gives gamers chance to win spot on esports team
The mobile video app's "FaZe Up" reality show will let winning gamers join the FaZe Clan, which boasts 85 influencers on a variety of platforms.
By Robert Williams • Feb. 7, 2020 -
Twitter's ad revenue rises 12% as users reach 152M
The social network's user growth beat estimates, setting the stage for ad sales growth.
By Robert Williams • Feb. 7, 2020 -
56% of marketers think AI will negatively impact branding in 2020, study says
While automation has benefited several marketing functions, maintaining creative excellence is a concern of many marketers.
By Dianna Christie • Feb. 7, 2020 -
Pinterest debuts verified merchant program after 46% revenue jump
The platform will let approved brands and retailers participate in new shopping experiences in an effort to convert passive users into active buyers.
By Robert Williams • Feb. 7, 2020 -
Facebook will shutter Audience Network for mobile sites
The decision may be in response to recent changes by companies like Google and Apple to limit audience tracking with third-party cookies amid growing concerns about privacy and brand safety.
By Robert Williams • Feb. 6, 2020 -
Google plans crackdown on 'disruptive' video ads
The tech giant's Chrome browser on Aug. 5 will stop showing paid spots that don't comply with new standards from the Coalition for Better Ads.
By Robert Williams • Feb. 6, 2020 -
Spotify buys Bill Simmons' The Ringer as podcast consumption soars
In its Q4 earnings report, the audio streaming service said its podcast consumption hours grew 200% year-over-year.
By Peter Adams • Feb. 5, 2020 -
EMarketer: Voice shopping is growing more slowly than expected
Security concerns and competition from smartphones weigh on purchases though smart speakers, the researcher said.
By Robert Williams • Feb. 5, 2020 -
Report: Instagram's $20B ad revenue outpaced YouTube in 2019
The sales figure is about 33% higher than the $15.1 billion in YouTube ad sales that Alphabet divulged for the first time this week.
By Robert Williams • Feb. 5, 2020 -
KFC Canada brings Colonel Sanders' voice, reordering to Alexa
The fast-food chain worked with Amazon's cloud platform to recreate Sanders' voice through AI technology.
By Robert Williams • Feb. 5, 2020 -
Dunkin' names new VP of marketing strategy amid pivot to integrated approach
CEO Dave Hoffmann said the move will streamline the company's strategic, go-to-market functions into one team.
By Peter Adams • Updated Feb. 5, 2020 -
Mobile messaging firm Attentive raises $70M
CEO Brian Long said, "brands will be expected to engage in real-time, two-way conversations with their customers via mobile messaging."
By Tatiana Walk-Morris • Feb. 4, 2020 -
Vine successor Byte is most popular app in its first week
The app's launch opens a new social ad platform for marketers, though many brands may wait and see whether it will reach a scale that makes it worthwhile.
By Robert Williams • Feb. 4, 2020
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