Brands recalibrate to community-building during quarantine

Social distancing mandates upended in-person activations, leading brands like Chipotle to get creative with cultivating connections online. But can they sustain momentum once the pandemic subsides?

By Natalie Black (Koltun) • April 6, 2020

Zoom CEO admits 'missteps,' wants company to become security-first

The company's overnight popularity put its flaws under a microscope.

By Samantha Schwartz • April 6, 2020

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Accenture buys B2B marketing agency Yesler

The deal will add account-based marketing, customer advocacy, sales enablement and marketing automation services to Accenture's offerings.

By Robert Williams • April 5, 2020

Report: YouTube plans 'Shorts' video-sharing feature to challenge TikTok

In a feed akin to ByteDance's service, the feature will show user-created videos and be within YouTube's mobile app.

By Robert Williams • April 3, 2020

T-Mobile offers free Quibi to select wireless plans

The wireless carrier wants to boost its value for customers as rivals like AT&T and Verizon tout free content offerings from their respective media companies.

By Robert Williams • April 3, 2020

Report: Walmart suspends affiliate program with MagicLinks, Rakuten

The suspension could hurt influencers and other creators that rely on affiliate incomes as advertising retreats and programs are cut.

By Dianna Christie • April 3, 2020

Huawei adds Discover.film streaming app to 100M smartphones

The streaming platform last month saw a 220% lift in viewership as the coronavirus pandemic boosts demand for short films.

By Robert Williams • April 2, 2020

Snapchat brings Stories to other apps

By integrating with App Stories, developers can let users post disappearing messages from Snapchat​ without needing specialized coding expertise.

By Robert Williams • April 1, 2020

Apple buys Dark Sky weather app, shuts down Android version

The hyperlocal weather app isn't accepting new signups for its API, which will continue to operate through the end of 2020.

By Robert Williams • April 1, 2020

Gartner: 65% of CMOs are preparing for budget cuts

Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends.

By Dianna Christie • April 1, 2020

AppsFlyer: Facebook faces growing Google rivalry in mobile ad retargeting

Google's share of retargeting rose 44% in the second half of 2019, compared with market leader Facebook, whose share expanded 5%.

By Robert Williams • March 31, 2020

Mobile gaming jumps 24% as people quarantine at home, AdColony finds

Almost half of mobile users are playing new games on their smartphones, posing an opportunity to extend a gaming brand's reach.

By Robert Williams • March 31, 2020

YouCam Makeup gives beauty brands free AR sampling tech

Beauty brands can list up to 100 products in the augmented reality app through July 31 as part of the complimentary program.

By Robert Williams • March 31, 2020

Mitigating the damage of mega-event cancellations due to coronavirus

Despite lost time and nonrecoverable costs, marketers can alleviate major damage of cancellations through ample contingency planning and swift responses, writes Gartner's Jessica Ekholm.

By Jessica Ekholm • March 31, 2020

How will coronavirus pressures shape the agency in-housing debate?

The in-house model's focus on cost and efficiency may be appealing in a tough economy, but existing problems with the approach may be amplified.

By Peter Adams • March 30, 2020

Pinterest upgrades merchant services as shopping searches jump

The platform updated its "conversion insights" to help retailers see more information about its effect on website visits, checkouts and sales.

By Robert Williams • March 26, 2020

'Pokémon Go' spending jumps 67% after indoor play adjustments

U.S. players of the location-based AR game spent $7.8 million, or 34% of the worldwide total.

By Robert Williams • March 26, 2020

Pinterest unveils 'Today' tab as traffic hits record highs

The new feature provides a hub for timely information, including updates about the coronavirus pandemic.

By Robert Williams • March 25, 2020

Instagram adds video chat to help people stay connected

As part of its coronavirus-related efforts, the platform also added a "Stay Home" sticker that shares posts to a collective story about social distancing.

By Robert Williams • March 25, 2020

'We Are the Countervirus' PSA launches on digital OOH, social media

The campaign from a trade group for outdoor advertising urges people to “spread" a positive message while expressing appreciation for those helping others during the pandemic.

By Robert Williams • March 25, 2020

Diageo CMO Saller steps down after 20 years with spirits giant

Serving as marketing chief since 2013, she earned frequent industry accolades, particularly for her work around gender equality.

By Peter Adams • March 24, 2020

Twitter's ad revenue takes a hit around coronavirus even as active users surge

In a sign of marketers remaining cautious during the pandemic, the platform pulled its Q1 guidance, citing a recent significant change in revenue.

By Peter Adams • March 24, 2020

SoundCloud teams with Twitch to help musicians get paid from livestreams

Having affiliate status on Twitch lets streamers run ads, link to music and merchandise stores and receive direct donations from fans.

By Robert Williams • March 24, 2020

Huuuge Games boosts ROAS in test of Tapjoy ad format

Tapjoy's first multi-reward cost-per-engagement format lets app publishers offer several rewards to gamers from the same offer.

By Robert Williams • March 23, 2020

Shopify launches 3D model, video integration for merchants

To entice customers and support sellers, the e-commerce platform introduced new features that don't require custom coding or a third-party app.

By Tatiana Walk-Morris • March 20, 2020