Podcast audience grows 16% to 104M US listeners, survey finds

About 37% of consumers aged 12 and older are podcast listeners, while 75% of all respondents are aware of the format.

By Robert Williams • March 20, 2020

TikTok opens programmatic ad inventory to Trade Desk in Asia-Pacific countries

PepsiCo is the first advertiser to access the viral video app's inventory with a campaign for Lay's in Thailand.

By Robert Williams • March 20, 2020

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Local OTT ad spend jumps 127% as connected TV audience grows

The total number of local OTT campaigns jumped 58% while the number of advertisers increased 33% from a year earlier.

By Robert Williams • March 20, 2020

HTC pivots to host annual conference in VR

As more industry events are canceled due to the pandemic, the smartphone company's virtual show demonstrates how businesses can quickly adjust.

By Dianna Christie , Natalie Black (Koltun) • March 20, 2020

Comscore, Kargo implement new brand safety tools addressing coronavirus

Marketers are looking to steer clear of advertising around pandemic-related content, which is creating a conundrum for publishers.

By Peter Adams • March 19, 2020

Popsugar plans free workout app as coronavirus disrupts routines

Once the crisis abates, the women's lifestyle brand ​could convert users into paying subscribers or develop another revenue model to keep it free and ad-supported.

By Robert Williams • March 19, 2020

3 strategies for strengthening brands amid coronavirus uncertainty

A virtual town hall hosted by the ARF suggested that sharpening brand mission could be crucial, and that tech developments in areas like 5G will accelerate.

By Peter Adams • March 18, 2020

Coronavirus boosts mobile usage in China, Italy

TikTok surged to a record week of 3 billion hours in total usage in China, App Annie found.

By Robert Williams • March 18, 2020

Starbucks tests mobile payments with Bakkt cryptocurrency

The coffee chain is piloting a program to accept Bakkt Cash among a limited group of customers.

By Robert Williams • March 18, 2020

'Pokémon Go' tweaked for indoor play during coronavirus pandemic

Niantic quickly adjusted its location-based AR app to allow in-home gameplay as people stay indoors.

By Robert Williams • March 18, 2020

Apple fined $1.23B in France on antitrust charges

France's competition authority says the iPhone maker masterminded a distribution cartel with wholesalers and barred distributors from lowering prices.

By Robert Williams • March 18, 2020

Hired drives higher click-throughs with LinkedIn's new personalized Conversation Ads

As mobile messaging grows, LinkedIn is building more two-way conversation capabilities into its advertising offerings.

By Dianna Christie • March 18, 2020

Fairway tames store lines with a skip-checkout app

The grocer has promoted the tool, beefed up staffing and added servers to process orders. At one Manhattan store, around 30% of transactions come through the app.

By Jeff Wells , Jessica Dumont • March 17, 2020

Report: Instagram plans to sell ads on IGTV video app

Instagram started asking video creators to partner on tests of ad inserts that would help them monetize their content, unnamed sources told Bloomberg.

By Robert Williams • March 17, 2020

7-Eleven adds cash-to-digital payments in Latin America

In partnership with fintech provider Arcus, the convenience chain is giving customers in the region another reason to visit its stores.

By Robert Williams • March 17, 2020

Apps will drive 25% of e-commerce traffic by 2020 holidays, study says

App commerce firm Poq found app downloads jumped 42.2% during Cyber Week 2019 compared to the prior year.

By Tatiana Walk-Morris • March 16, 2020

AppsFlyer: Gaming apps to boost install ad spending to $31B this year

The Asia Pacific region will remain the biggest market for app install advertising at $16.9 billion, though its growth is set to be the slowest among major areas.

By Robert Williams • March 16, 2020

Consumer spend via chatbot to reach $142B by 2024

A new report by Juniper Research found the technology can cut costs and drive sales by acting as a first point of consumer contact.

By Tatiana Walk-Morris • March 16, 2020

TikTok owner shifts executives to boost overseas operations

ByteDance's managerial moves come as it seeks to rapidly expand its global workforce to keep pace with the massive popularity of the viral video app​.

By Robert Williams • March 13, 2020

New York Times Magazine brings ads, music content to life with Google Lens

For the first time, the magazine will have print ads with interactive features that readers can see by scanning them with a smartphone.

By Robert Williams • March 13, 2020

Twitch partners with Comscore on esports audience data

The media measurement company will provide third-party data and insights into the Amazon-owned platform's audiences in the U.S. and Canada.

By Robert Williams • March 13, 2020

Chipotle offers free delivery, tamper-proof packaging in response to COVID-19

Customers will also be able to leave special instructions for delivery to limit contact.  

By Julie Littman • March 13, 2020

Payments and delivery drive shoppers to Amazon over DTC brands

A new study reveals that free and fast shipping can influence purchasing decisions in favor of the e-commerce giant. 

By Tatiana Walk-Morris • March 12, 2020

Starbucks US could switch to pickup, delivery orders as COVID-19 spreads

Operations are continuing as normal, but CEO Kevin Johnson said stores in the U.S. and Canada could limit seating, enable mobile order-only scenarios for pickup or delivery or only keep drive-thrus open. 

By Julie Littman • March 12, 2020

Can retailers win consumers with voice technology?

To harness the potential of voice tech, brands must elevate user experiences and have transparent data collection practices.

By Tatiana Walk-Morris • March 12, 2020