Upland buys Localytics for $67.7M to expand mobile app analytics

ESPN, Fox and The New York Times are among the companies that use the Localytics platform, which is integrated with 37,000 apps on more than 2.7 billion devices.

By Robert Williams • Feb. 11, 2020

IAB seeks balance between consumer privacy, ad personalization with industry-wide collaboration

Project Rearc is the trade group's response to California's new privacy law and Google's plan to end support for third-party cookies.

By Robert Williams • Feb. 11, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

The world spins faster. Does your brand?

In today's hyperkinetic media environment, fearlessness and the willingness to be uncomfortable may be the key to staying relevant, writes CBX's​ Satoru Wakeshima.

By Satoru Wakeshima • Feb. 11, 2020

Burger King, Tim Hortons invest in personalized drive-thru tech

The brands' menu boards will offer locational, situational and customized offerings similar to McDonald's rollout of Dynamic Yield.

By Julie Littman • Feb. 10, 2020

Freemium game developer Glu Mobile returns to profitability as revenue rises 18%

The developer, best known for mobile game "Kim Kardashian: Hollywood," is showing signs of rebounding from setbacks as several newer titles boost engagement.

By Robert Williams • Feb. 10, 2020

Horizon Media tests verification tech from Location Sciences

After discovering about 25% of initial campaign impressions were delivered to customers more than 300 miles away from a targeted location, Horizon worked to improve accuracy and efficiency.

By Robert Williams • Feb. 10, 2020

TikTok, Apple Search rival duopoly in ROI for app marketers, study says

Smaller companies also performed well, demonstrating their ability to outperform ad giants Facebook and Google in niche markets​.

By Robert Williams • Feb. 10, 2020

7-Eleven tests cashierless store at Texas HQ

The convenience store and Amazon Go are testing the waters of cashierless commerce as startups look to scale similar technology.

By Tatiana Walk-Morris • Feb. 7, 2020

Quibi gives gamers chance to win spot on esports team

The mobile video app's "FaZe Up" reality show will let winning gamers join the FaZe Clan, which boasts 85 influencers on a variety of platforms.

By Robert Williams • Feb. 7, 2020

Twitter's ad revenue rises 12% as users reach 152M

The social network's user growth beat estimates, setting the stage for ad sales growth. 

By Robert Williams • Feb. 7, 2020

56% of marketers think AI will negatively impact branding in 2020, study says

While automation has benefited several marketing functions, maintaining creative excellence is a concern of many marketers.

By Dianna Christie • Feb. 7, 2020

Pinterest debuts verified merchant program after 46% revenue jump

The platform will let approved brands and retailers participate in new shopping experiences in an effort to convert passive users into active buyers.

By Robert Williams • Feb. 7, 2020

Facebook will shutter Audience Network for mobile sites

The decision may be in response to recent changes by companies like Google and Apple to limit audience tracking with third-party cookies amid growing concerns about privacy and brand safety.

By Robert Williams • Feb. 6, 2020

Google plans crackdown on 'disruptive' video ads

The tech giant's Chrome browser on Aug. 5 will stop showing paid spots that don't comply with new standards from the Coalition for Better Ads.

By Robert Williams • Feb. 6, 2020

Spotify buys Bill Simmons' The Ringer as podcast consumption soars

In its Q4 earnings report, the audio streaming service said its podcast consumption hours grew 200% year-over-year.

By Peter Adams • Feb. 5, 2020

EMarketer: Voice shopping is growing more slowly than expected

Security concerns and competition from smartphones weigh on purchases though smart speakers, the researcher said.

By Robert Williams • Feb. 5, 2020

Report: Instagram's $20B ad revenue outpaced YouTube in 2019

The sales figure is about 33% higher than the $15.1 billion in YouTube ad sales that Alphabet divulged for the first time this week.

By Robert Williams • Feb. 5, 2020

KFC Canada brings Colonel Sanders' voice, reordering to Alexa

The fast-food chain worked with Amazon's cloud platform to recreate Sanders' voice through AI technology.

By Robert Williams • Feb. 5, 2020

Dunkin' names new VP of marketing strategy amid pivot to integrated approach

CEO Dave Hoffmann said the move will streamline the company's strategic, go-to-market functions into one team. 

By Peter Adams • Updated Feb. 5, 2020

Mobile messaging firm Attentive raises $70M

CEO Brian Long said, "brands will be expected to engage in real-time, two-way conversations with their customers via mobile messaging."

By Tatiana Walk-Morris • Feb. 4, 2020

Vine successor Byte is most popular app in its first week

The app's launch opens a new social ad platform for marketers, though many brands may wait and see whether it will reach a scale that makes it worthwhile.

By Robert Williams • Feb. 4, 2020

Budweiser flips bottle labels for selfies, social sharing

The AB InBev brand unveiled the SelfieBud label while opening its BudX Hotel, a three-day experiential takeover of a hotel in Super Bowl host city Miami.

By Robert Williams • Feb. 3, 2020

Report: Walmart Media Group tests Xandr, The Trade Desk for DSP partnership

The move comes after Walmart debuted its own in-house ad portal last month.

By Dianna Christie • Feb. 3, 2020

Yelp asks Grubhub to remove delivery from 'non-partner' restaurant pages

Grubhub told Restaurant Dive that Yelp was aware of the practice and that the companies recently came to the decision together. Yelp said it asked Grubhub to make the change after recently learning of the practice.

By Alicia Kelso • Updated Jan. 31, 2020

Snapchat touts how it helps brands like Subway engage Gen Z sports fans

In promoting its reach among sports fans, Snap said almost 75% of users who plan to watch March Madness also use the app while viewing live games.

By Robert Williams • Jan. 31, 2020