Budweiser flips bottle labels for selfies, social sharing

The AB InBev brand unveiled the SelfieBud label while opening its BudX Hotel, a three-day experiential takeover of a hotel in Super Bowl host city Miami.

By Robert Williams • Feb. 3, 2020

Report: Walmart Media Group tests Xandr, The Trade Desk for DSP partnership

The move comes after Walmart debuted its own in-house ad portal last month.

By Dianna Christie • Feb. 3, 2020

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Yelp asks Grubhub to remove delivery from 'non-partner' restaurant pages

Grubhub told Restaurant Dive that Yelp was aware of the practice and that the companies recently came to the decision together. Yelp said it asked Grubhub to make the change after recently learning of the practice.

By Alicia Kelso • Updated Jan. 31, 2020

Snapchat touts how it helps brands like Subway engage Gen Z sports fans

In promoting its reach among sports fans, Snap said almost 75% of users who plan to watch March Madness also use the app while viewing live games.

By Robert Williams • Jan. 31, 2020

Amazon's ad sales surge 41% to record $4.8B

On its Q4 earnings call, executives detailed how the e-commerce giant can help deepen brand engagement and customer loyalty via its ad offerings.

By Robert Williams • Jan. 31, 2020

Ikea goes after urban millennial consumers

The Swedish furniture retailer plans to open a new concept store in Vienna, Austria. The catch? Cars aren't welcome.

By Caroline Jansen • Jan. 29, 2020

Apple reports record profit on iPhone rebound

However, the tech giant said the coronavirus outbreak in China might disrupt its supply chain and dampen sales this year.

By Robert Williams • Jan. 29, 2020

1-800-Flowers revamps app with AR bouquets, Venmo payments

Ahead of Valentine's Day, the flower delivery service relaunched its desktop website as a progressive web app for easier smartphone browsing.

By Robert Williams • Jan. 28, 2020

Estée Lauder, Sephora unveil shoppable AR makeup try-ons on Pinterest

Pinterest's new Try On feature works with Lens, the image-sharing app's visual search tool.

By Robert Williams • Jan. 28, 2020

Microsoft invests in mobile ad startup aimed at kids

SuperAwesome, which lets marketers buy ads that are based on context and not personal data, works with brands like Mattel, Hasbro and NBCUniversal.

By Robert Williams • Jan. 28, 2020

One size does not fit all for brands in music

As brands begin to enter the music vertical, it's important to recognize that tactics must be strategically aligned with objectives, says Momentum Worldwide's Glenn Minerley.

By Glenn Minerley • Jan. 28, 2020

Yelp rolls out restaurant health score popup notifications

Following a pilot in San Francisco, the review site has launched the feature in Chicago and Los Angeles to flag restaurants with the worst health inspection violations. 

By Alicia Kelso • Jan. 27, 2020

Retailers see 42% of online sales from mobile devices, study says

Almost two-thirds of retailers said they're integrating mobile tech into e-commerce, but only 14% described themselves as a "mobile-first" organization.

By Robert Williams • Jan. 27, 2020

How Super Bowl regular Avocados From Mexico keeps its strategy fresh

With its sixth consecutive appearance, the brand is angling for disruption with a blockchain tie-in and creative starring Molly Ringwald.

By Peter Adams • Jan. 27, 2020

'Overwatch,' 'Call of Duty' leagues to stream exclusively on YouTube

Activision Blizzard's partnership with Google is another blow to rival platform Amazon Twitch.

By Robert Williams • Jan. 27, 2020

Macy's partners with Zola on wedding registry

The move comes as the department store continues to close physical stores and rethink its digital operations. 

By Tatiana Walk-Morris • Jan. 24, 2020

Wegmans' updated app gets a thumbs down from shoppers

A clunky coupon feature and slow load times are among the most common complaints, but the retailer says upgrades will roll out over the coming months.

By Krishna Thakker • Jan. 24, 2020

Home Depot boosts engagement 238% with customer identification

The home-improvement chain reduced friction on customer inquiry pages with the help of mobile marketing firm Vibes and Infutor.

By Robert Williams • Jan. 24, 2020

Tinder, Pandora lead gains in app subscriptions

In Sensor Tower's ranking of non-gaming apps by revenue, Google One appears in the top 10, suggesting that subscription revenue is diversifying beyond dating and streaming.

By Robert Williams • Jan. 24, 2020

Bloomberg: TikTok owner seeks US CEO to potentially oversee app's advertising

News of an executive search arrives as more marketers are warming to TikTok's product offerings, including a reported self-serve ad platform.

By Peter Adams • Jan. 23, 2020

Placer.ai raises $12M to expand location data services

The company is seeking to expand in the high-growth industry of collecting location data from mobile consumers, a practice that has alarmed privacy advocates.

By Robert Williams • Jan. 23, 2020

Accenture Interactive partners with Ideoclick to expand e-commerce services

The cloud-based software and services firm is best known for its work with consumer brands that sell on Amazon.

By Robert Williams • Jan. 23, 2020

5 ways mobile will converge with retail in 2020

At the NRF's Big Show, retailers and exhibitors showcased how mobile's role continues to evolve and expand for both in-store and online shopping.

By Chantal Tode , Peter Adams • Jan. 22, 2020

David's Bridal unveils concierge chatbot Zoey

Zoey helps iPhone users book appointments and can free up employees to spend more time interacting with customers in stores.

By Robert Williams • Jan. 22, 2020

5G's boon for smartphone market will be short-lived, forecast says

Gartner predicted that 5G will help lift total smartphone shipments this year, but figures will steadily drop to 1.76 billion by 2022.

By Robert Williams • Jan. 22, 2020