AT&T's Xandr signs Disney, AMC for ad targeting

The news came the same day that Xandr CEO Brian Lesser, quoted in the announcement about the deal, resigned from the company.

By Robert Williams • March 12, 2020

Amazon's Twitch expands sports programming with women's soccer

The livestreaming platform will show 24 Women's National Soccer League games for free this season.

By Robert Williams • March 12, 2020

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Snapchat rolls out Lens Web Builder for AR ads

The new tool doesn't require specialized technical skills to create professional-looking AR content, a move that may lure more advertisers to the app.

By Robert Williams • March 12, 2020

Atom Tickets lets app users share moviegoing plans on Snapchat

An integration with Snapchat aims to make the process of inviting friends to see a movie together more seamless.

By Robert Williams • March 12, 2020

Report: Quibi will show ads from 25 brands at launch

Bud Light, Doritos, Lay's, Pepsi and Tide are among the brands whose ads will appear on the mobile video service.

By Robert Williams • March 11, 2020

Are shoppable ads hurting brands in the long term?

Despite the need to experiment with new tech, retail marketers must ensure they're not blindly investing in channels that could damage revenue or branding, writes Quantum Metric's Tamara Gaffney.

By Tamara Gaffney • March 11, 2020

Method spurs higher CTR with Reddit's new 'trend takeover' ads

With the new format, the S.C. Johnson brand of eco-friendly cleaning products saw completion rates four times higher than that of a promoted post.

By Robert Williams • March 10, 2020

Food delivery app downloads are decreasing

Monthly active users of the largest foodservice delivery companies have dropped more than 13% since May 2019, Apptopia found.

By Alicia Kelso • March 10, 2020

The age of data privacy: personalization's existential crisis?

While GDPR has seen only a few violations make the news, we may see more and stricter enforcement of data privacy infringements in the U.S. with CCPA at the table, writes Qubit's Graham Cooke.

By Graham Cooke • March 10, 2020

SXSW cancels conference on coronavirus fears

The cancelation is another sign of how the virus and associated illness are disrupting event sponsorships, conferences, exhibitions and experiential marketing efforts.

By Robert Williams • March 9, 2020

Grindr sold by Chinese owner amid US security concerns

The sale may have implications for ByteDance's ownership of TikTok.

By Robert Williams • March 9, 2020

Quibi signs Canada's Bell Media as marketing, content partner

Bell Media will produce exclusive news and sports content for Quibi's "Daily Essentials" of streamed video programming.

By Robert Williams • March 9, 2020

AI rejected by a growing number of marketers, study says

One reason marketers are moving slowly to embrace AI could be that there is no central authority within organizations to oversee the tech.

By Dianna Christie • March 9, 2020

Apple lets apps send ads as push notifications

Allowing opt-in marketing messages could help marketers reach consumers amenable to push notifications, which have a low open rate due to clutter. 

By Robert Williams • March 6, 2020

ANA: Marketing's data-driven potential at risk if educational skills gap persists

Students pursuing a career in the field are not developing the type of mathematical background necessary to master consumer data.

By Peter Adams • March 6, 2020

North America to be 'leader' on 5G: report

Nearly half (48%) of connections in North America will be on 5G networks by 2025, according to GSMA.

By Chris Teale • March 6, 2020

Twitter pilots Stories-like format in Brazil

The platform aims to boost usage by urging people to share their "fleeting thoughts" as Fleets.

By Robert Williams • March 5, 2020

Report: Snapchat tests audience network to place ads outside its app

Hurdles such as stricter data-sharing regulations and consumer privacy demands may hinder the app's extension to third-party platforms.

By Robert Williams • March 5, 2020

Quibi raises $750M as start date looms

The mobile video startup will use the additional funds to expand its programming and support technical development.

By Robert Williams • March 5, 2020

Google cancels I/O, Fox News backs out of upfronts as coronavirus continues to roil events

The latter case suggests any expected silver lining for TV broadcasters from people staying home could be offset by further cancellations.

By Peter Adams • March 4, 2020

Will loyalty programs gain renewed value in a cookie-less era?

Brands from Sephora to Red Lobster are revisiting their rewards strategies amid tighter ad-targeting restrictions and greater demands for data privacy.

By Shane Schick • March 4, 2020

Blockchain may be the answer to marketers' trust gap

The technology can slash fraud, provide reliable metrics for digital advertising and help marketers safeguard consumer privacy, writes PwC's U.S. CMO Matthew Lieberman.

By Matthew Lieberman • March 3, 2020

Callaway Golf's shoppable video ad drives click throughs, cuts bounce rate

Targeted audiences were divided into baby boomer/Gen X and millennial/Gen Z​ cohorts to gather data about product interest by age group and club category.

By Dianna Christie • March 2, 2020

CMOs lose status as companies shift spending to technology

The number of companies that said CMOs were among their best-paid officers fell 35% from 1999 to 2017, a study found.

By Robert Williams • March 2, 2020

TikTok to grow 22% to 45M US users this year, eMarketer says

TikTok's growth rate has slowed, but more than one-fifth of U.S. social media users are expected to look at the app at least once a month in 2020. 

By Robert Williams • Feb. 28, 2020