Ad Tech: Page 56
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The dissolution of third-party cookies
With Google's decision to kill 3rd-party cookies, marketers forecast a doomy scenario
The move is neither unprecedented in tech nor unexpected from Google, but a fiery response speaks to its industry-rattling implications.
By Peter Adams • Jan. 22, 2020 -
Instagram deprecates IGTV button as mobile streaming bet fails to take off
Launched with major fanfare two years ago, the feature has seen slim user adoption and a lack of monetization options for creators.
By Peter Adams • Jan. 21, 2020 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Ikea, Subway cash in on digital stickers for Venmo
Holler brings branded content to the social payments app, where users include emoji in 90% of the transactions they share with others.
By Robert Williams • Jan. 21, 2020 -
Olympics, election power 7.2% lift in 2020 US ad spending, study predicts
More than 57% of the total, or $223.1 billion, will go toward offline channels such as linear TV and experiential marketing.
By Robert Williams • Jan. 21, 2020 -
In-app programmatic buying platform Dataseat launches with $2.3M in funding
The startup helps advertisers manage mobile app campaigns in-house and works with Social Point, Jam City and M&C Saatchi Performance.
By Robert Williams • Jan. 17, 2020 -
Avocados From Mexico links Super Bowl buzz to blockchain
The marketer and partner Vatom Labs will dish out digital objects that can be redeemed for cash to users who complete certain actions, like sharing news about the brand.
By Peter Adams • Jan. 17, 2020 -
Saucony buys digital Super Bowl spot focused on sustainability
During a previous connected TV media buy, the brand saw a 29% uptick in search volume and high number of visits to its website.
By Dianna Christie • Jan. 17, 2020 -
Column
Comic Dive: CMO Circus
As consumer expectations rise, chief marketers are forced to juggle a growing number of tasks in 2020 like pitching leadership on winning more resources.
By John Hazard • Jan. 17, 2020 -
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OpinionA trio of takeaways from CES 2020 for mobile marketers
From showcasing 5G to short-form video, the show once again proved to be center stage for the world's innovations that will define the next pinnacle in smarter living through technology, writes Airship's Mike Herrick.
By Mike Herrick • Jan. 17, 2020 -
Report: Facebook scraps plan to sell ads in WhatsApp
However, the social network may introduce ads to Status, a stories feature in the popular messaging app, sources told The Wall Street Journal.
By Robert Williams • Jan. 17, 2020 -
Opinion
Retail resolution: Watch everything Toys R Us does in 2020
The team resurrecting the legacy retailer has taken a highly unusual approach and lessons abound for marketers, writes CM Group's Jason Grunberg.
By Jason Grunberg • Jan. 17, 2020 -
Google unifies clothes shopping on mobile search to enhance commerce play
The company won't charge retailers and brands to be included in a new search section, which includes products from more than 1 million online shops.
By Robert Williams • Jan. 16, 2020 -
Key mobile app marketing trends in 2020 will include Gen Z, IoT, App Annie predicts
App usage continues to soar, but brands must pay attention to what the trends mean before they're left behind.
By Chris Kelly • Jan. 15, 2020 -
Google plans to drop support of ad-tracking technology
The search giant aims to protect consumer privacy, and will prevent marketers from connecting browser cookies to websites they don't operate.
By Robert Williams • Jan. 15, 2020 -
Retailers' 2020 customer data management strategies are in flux, survey finds
As consumer expectations grow, retailers are taking a closer look at how data can support cross-channel experiences.
By Chantal Tode • Jan. 15, 2020 -
P&G, StubHub pilot Pandora's new ad measurement tools
Test & Tune lets brands ask audiences direct questions to gain better consumer insights.
By Robert Williams • Jan. 15, 2020 -
EMarketer: Pinterest overtakes Snapchat as No. 3 social network
Pinterest's user base grew 9.1% to 82.4 million last year, surpassing Snapchat's growth of 5.9% to 80.2 million.
By Robert Williams • Jan. 15, 2020 -
Tinder, Grindr sell personal data in possible violation of privacy laws, study says
Twitter on Tuesday said it had suspended Grindr from its advertising network and would launch an investigation into the app's data-sharing practices.
By Robert Williams • Jan. 15, 2020 -
Can revenue-hungry retailers rise to meet digital advertising’s opportunity?
From grocery to big box stores, retailers have ramped up their ad offerings, but executives at NRF's Big Show harped on how smartly leveraging data will be critical for success.
By Peter Adams • Jan. 15, 2020 -
Campbell tests new shoppable ads to boost e-commerce
The brand is among the first to pilot Group Nine Media's mobile-optimized Sparkle platform, which lets marketers link promotions to sites like Amazon and Walmart.
By Robert Williams • Jan. 14, 2020 -
Taco Bell deploys AI for in-app personalization
A Certona partnership will let users see customized menu recommendations and offers based on preferences and other criteria like weather and location.
By Lauren Manning • Jan. 14, 2020 -
Sephora, Rent the Runway aim to unlock social's growing commerce opportunity
Executives at NRF's Big Show detailed how they're leveraging ambassador networks to drive growth via shoppable offerings on platforms like Instagram.
By Peter Adams • Jan. 14, 2020 -
Albertsons will roll out Pinterest recipe integration
Shoppers can scan special tags and access the retailer's Pinterest page with the full recipe and products available in the store, the company announced at NRF's Big Show.
By Krishna Thakker • Jan. 13, 2020 -
Nielsen buys Precima to expand retail, CPG analytics
The deal expands the media and ratings company's division that focuses on retail and CPG.
By Robert Williams • Jan. 13, 2020 -
Opinion
CCPA and the continued 'privacy paradox'
Without consumer trust, the promise of personalization and digital marketing crumbles, writes Localytics CEO Jude McClogan.
By Jude McClogan • Jan. 13, 2020
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