Ad Tech: Page 57
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In-store mobile tech draws repeat shoppers, study finds
Mobile payment apps remain much less popular than credit and debit cards for in-store payments.
By Robert Williams • Jan. 13, 2020 -
Gimbal gives mobile users more control of location data
The mobile engagement company released an app that lets consumers opt out of sharing geographic information with third parties that could be used for ads.
By Robert Williams • Jan. 13, 2020 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Microsoft introduces new ad tools for retailers at NRF
Home Depot saw customer engagement and promoted product growth increase on its e-commerce site thanks to Microsoft's PromoteIQ platform.
By Dianna Christie • Jan. 13, 2020 -
Smart speaker ownership hit 60M US adults in 2019
Households with smart speakers own an average 2.6 devices, up from 2.3 a year earlier.
By Robert Williams • Jan. 10, 2020 -
Mastercard app highlights loyalty rewards with AR portals
Immersive 3D portals showcase cardholder features such as shopping and loyalty rewards.
By Robert Williams • Jan. 10, 2020 -
Study: Facebook Gaming's livestream growth outpaces Twitch, Mixer
However, Twitch was still the most popular platform with 61% of the gaming livestream market, according to StreamElements and Arsenal.gg.
By Robert Williams • Jan. 10, 2020 -
P&G sponsors launch of Seneca Women's female-focused podcast network
As the number of podcasts multiplies, the network wants to ensure that women's voices are being represented.
By Dianna Christie • Jan. 10, 2020 -
Puma lifts ad recall 180% with new Spotify podcast ad tech
For the first time, the audio platform provides data on ad impressions, reach and frequency, along with users' anonymized device and demographic data.
By Robert Williams • Jan. 9, 2020 -
Quibi introduces tech for combining horizontal and vertical viewing
T-Mobile subscribers will receive the streaming service bundled with their cellular plans, while Google is working to optimize it for Pixel smartphones.
By Robert Williams • Jan. 9, 2020 -
Google boosts Assistant with device scheduling and text reading tech
A new feature called Scheduled Actions will let people preset their smart home electronics like coffee makers, lighting and thermostats.
By Robert Williams • Jan. 8, 2020 -
Twitter adds video to Promoted Trends takeover ads
Users will see Promoted Trend Spotlight ads the first two times they tap on the Explore tab each day.
By Robert Williams • Jan. 8, 2020 -
Ad-supported streaming could benefit as consumers balk at subscription costs, study says
As cord cutters look to limit subscription fees, an opportunity grows for advertisers delivering relevant content.
By Dianna Christie • Jan. 8, 2020 -
Delta revamps mobile app as 'digital concierge' travel hub
An expanded integration with Lyft lets travelers use frequent flyer miles to pay for rides.
By Robert Williams • Jan. 8, 2020 -
Opinion
AR and VR will drive omnichannel 2.0
As access and adoption rise, immersive tech has the potential to bridge the gap between store and home, writes Nielsen Global Connect's John Tavolieri.
By John Tavolieri • Jan. 8, 2020 -
News Corp sells Unruly video ad platform to Tremor
Tremor will have the right to sell outstream video for three years on more than 50 News Corp titles in the U.K., U.S. and Australia.
By Robert Williams • Jan. 7, 2020 -
Amazon broadens in-car services with major Alexa expansion
The e-commerce giant is collaborating with carmakers, gas stations and tech firms to give drivers more voice-powered services.
By Robert Williams • Jan. 7, 2020 -
Cadillac, Amazon showcase cloud-based car shopping concept at CES
ZeroLight's technology and Amazon's platform deliver personalized and 3D interactive experiences throughout the car buying journey.
By Dianna Christie • Jan. 7, 2020 -
VR porta-potties and smart baby tech: What's on tap at P&G's 2nd CES showcase
Charmin, Pampers and Oral-B are on the ground in Las Vegas with flashy mobile tech as part of the CPG giant's second year as an exhibitor.
By Peter Adams • Jan. 6, 2020 -
Walmart debuts self-serve ad platform, enhanced targeting tools
The retailer is teaming with Kenshoo, Flywheel Digital and others as it looks to better compete with Amazon and Target for ad spend.
By Dianna Christie • Jan. 6, 2020 -
Snap buys AI company behind its 'deepfake' selfie tool
The technology powers Snapchat's recently launched Cameo feature that adds selfies to videos.
By Robert Williams • Jan. 6, 2020 -
Neutrogena's Skin360 app ditches hardware with new AI features
Powered by Perfect's YouCam, the updated app lets smartphone users scan their face and get personalized recommendations without camera attachments.
By Robert Williams • Jan. 6, 2020 -
Deep Dive
5 trends that will move mobile marketing in 2020
2019's top disruptors and technologies will continue to shape the landscape, while influencer marketing faces new challenges.
By Chris Kelly , Natalie Black (Koltun) • Jan. 6, 2020 -
Deep Dive
7 trends that show 2020 will be a make-or-break year for marketers
Expectations are rising around everything from sustainability to data privacy, and some areas, like media buying and CMO strategies, will reach an inflection point, experts said.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 6, 2020 -
Cadent acquires 4Info to beef up cross-screen targeting
Ad-tech consolidation continues as the CTV and OTT space heats up.
By Dianna Christie • Jan. 3, 2020 -
Uber Eats India sees 1M players of Instagram Stories AR game
The company generated a significant response to its "Eats in a Blink" contest, demonstrating how to engage customers with gamified content.
By Robert Williams • Jan. 3, 2020
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