Olympics, election power 7.2% lift in 2020 US ad spending, study predicts

More than 57% of the total, or $223.1 billion, will go toward offline channels such as linear TV and experiential marketing.

By Robert Williams • Jan. 21, 2020

In-app programmatic buying platform Dataseat launches with $2.3M in funding

The startup helps advertisers manage mobile app campaigns in-house and works with Social Point, Jam City and M&C Saatchi Performance.

By Robert Williams • Jan. 17, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Avocados From Mexico links Super Bowl buzz to blockchain

The marketer and partner Vatom Labs will dish out digital objects that can be redeemed for cash to users who complete certain actions, like sharing news about the brand.

By Peter Adams • Jan. 17, 2020

Saucony buys digital Super Bowl spot focused on sustainability

During a previous connected TV media buy, the brand saw a 29% uptick in search volume and high number of visits to its website.

By Dianna Christie • Jan. 17, 2020

Comic Dive: CMO Circus

As consumer expectations rise, chief marketers are forced to juggle a growing number of tasks in 2020 like pitching leadership on winning more resources.

By John Hazard • Jan. 17, 2020

A trio of takeaways from CES 2020 for mobile marketers

From showcasing 5G to short-form video, the show once again proved to be center stage for the world's innovations that will define the next pinnacle in smarter living through technology, writes Airship's Mike Herrick.

By Mike Herrick • Jan. 17, 2020

Report: Facebook scraps plan to sell ads in WhatsApp

However, the social network may introduce ads to Status, a stories feature in the popular messaging app, sources told The Wall Street Journal.

By Robert Williams • Jan. 17, 2020

Retail resolution: Watch everything Toys R Us does in 2020

The team resurrecting the legacy retailer has taken a highly unusual approach and lessons abound for marketers, writes CM Group's Jason Grunberg.

By Jason Grunberg • Jan. 17, 2020

Google unifies clothes shopping on mobile search to enhance commerce play

The company won't charge retailers and brands to be included in a new search section, which includes products from more than 1 million online shops.

By Robert Williams • Jan. 16, 2020

Key mobile app marketing trends in 2020 will include Gen Z, IoT, App Annie predicts

App usage continues to soar, but brands must pay attention to what the trends mean before they're left behind.

By Chris Kelly • Jan. 15, 2020

Google plans to drop support of ad-tracking technology

The search giant aims to protect consumer privacy, and will prevent marketers from connecting browser cookies to websites they don't operate.

By Robert Williams • Jan. 15, 2020

Retailers' 2020 customer data management strategies are in flux, survey finds

As consumer expectations grow, retailers are taking a closer look at how data can support cross-channel experiences.

By Chantal Tode • Jan. 15, 2020

P&G, StubHub pilot Pandora's new ad measurement tools

Test & Tune lets brands ask audiences direct questions to gain better consumer insights.

By Robert Williams • Jan. 15, 2020

EMarketer: Pinterest overtakes Snapchat as No. 3 social network

Pinterest's user base grew 9.1% to 82.4 million last year, surpassing Snapchat's growth of 5.9% to 80.2 million.

By Robert Williams • Jan. 15, 2020

Tinder, Grindr sell personal data in possible violation of privacy laws, study says

Twitter on Tuesday said it had suspended Grindr from its advertising network and would launch an investigation into the app's data-sharing practices.

By Robert Williams • Jan. 15, 2020

Can revenue-hungry retailers rise to meet digital advertising’s opportunity?

From grocery to big box stores, retailers have ramped up their ad offerings, but executives at NRF's Big Show harped on how smartly leveraging data will be critical for success.

By Peter Adams • Jan. 15, 2020

Campbell tests new shoppable ads to boost e-commerce

The brand is among the first to pilot Group Nine Media's mobile-optimized Sparkle platform, which lets marketers link promotions to sites like Amazon and Walmart.

By Robert Williams • Jan. 14, 2020

Taco Bell deploys AI for in-app personalization

A Certona partnership will let users see customized menu recommendations and offers based on preferences and other criteria like weather and location.

By Lauren Manning • Jan. 14, 2020

Sephora, Rent the Runway aim to unlock social's growing commerce opportunity

Executives at NRF's Big Show detailed how they're leveraging ambassador networks to drive growth via shoppable offerings on platforms like Instagram.

By Peter Adams • Jan. 14, 2020

Albertsons will roll out Pinterest recipe integration

Shoppers can scan special tags and access the retailer's Pinterest page with the full recipe and products available in the store, the company announced at NRF's Big Show.

By Krishna Thakker • Jan. 13, 2020

Nielsen buys Precima to expand retail, CPG analytics

The deal expands the media and ratings company's division that focuses on retail and CPG.

By Robert Williams • Jan. 13, 2020

CCPA and the continued 'privacy paradox'

Without consumer trust, the promise of personalization and digital marketing crumbles, writes Localytics CEO Jude McClogan.

By Jude McClogan • Jan. 13, 2020

In-store mobile tech draws repeat shoppers, study finds

Mobile payment apps remain much less popular than credit and debit cards for in-store payments.

By Robert Williams • Jan. 13, 2020

Gimbal gives mobile users more control of location data

The mobile engagement company released an app that lets consumers opt out of sharing geographic information with third parties that could be used for ads.

By Robert Williams • Jan. 13, 2020

Microsoft introduces new ad tools for retailers at NRF

Home Depot saw customer engagement and promoted product growth increase on its e-commerce site thanks to Microsoft's PromoteIQ platform.

By Dianna Christie • Jan. 13, 2020