Ad Tech: Page 58
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Marketing M&A deal value falls 15% amid pullback in ad tech, study says
Publicis was the top dealmaker of 2019 with its $4.2 billion takeover of data giant Epsilon.
By Robert Williams • Jan. 3, 2020 -
EMarketer: Instagram's ad sales will jump 47% despite slower user growth
The image-sharing app faces more competition from TikTok and a resurgent Snapchat, but shows promise in new areas like shoppable ads.
By Robert Williams • Jan. 3, 2020 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Mobile games sparked 60% of 2019 global game revenue, study finds
Separate research found consumer spending on mobile games rose 8% to $210 million on Christmas Day.
By Robert Williams • Jan. 2, 2020 -
How QSRs are leading the way on personalized, omnichannel experiences
Lessons learned by McDonald's, Starbucks and others could help marketers across the industry in 2020 and beyond.
By Chris Kelly • Jan. 2, 2020 -
NFL's audience on Twitch livestream rises 45% from last year
Co-streaming and reactions from viewers made up 50% of total watched content related to "Thursday Night Football" on the Amazon-owned platform.
By Robert Williams • Dec. 23, 2019 -
House privacy proposal would limit how Facebook, Google handle data
If passed, the measure could dismantle some of the vast ad-tech systems tech giants have built.
By Dianna Christie • Dec. 23, 2019 -
'Funko Pop!' mobile game acquired with marketing in mind
N3twork will develop the mobile game that features characters from movies made by Universal Pictures and DreamWorks Animation.
By Robert Williams • Dec. 23, 2019 -
News Corp boosts brand engagement 8X by turning social posts into digital ads
Collaborating with format management platform Polar, the company found success for brands including Amazon and Tommy Hilfiger in Australia.
By Robert Williams • Dec. 23, 2019 -
Facebook quietly bought a startup to bring live video shopping to Marketplace
Packagd is developing tools that will let users directly purchase from live broadcasts, Bloomberg reported.
By Peter Adams • Dec. 20, 2019 -
Cody Boteler/Marketing Dive
Mobile location data practices scrutinized in NY Times exposé
The newspaper publisher obtained a leaked dataset from sources at a location data company who were alarmed at how the data might be abused.
By Robert Williams • Dec. 20, 2019 -
L'Oréal's Garnier blends hair color try-ons with Google Lens
Some Walmart locations will have in-store displays to demonstrate how to use the AR- and AI-powered service.
By Robert Williams • Dec. 20, 2019 -
Study: 94% of free mobile games have in-game ads as developers fortify strategies
Concerns that ads degrade the user experience continue to ebb amid growing acceptance among hardcore gamers, not just casual ones.
By Robert Williams • Dec. 20, 2019 -
Coke, McDonald's logos deliver AR content via Snapchat Scan
First launched in April, the visual search feature is being piloted by two major marketers.
By Robert Williams • Dec. 20, 2019 -
Rubicon Project, Telaria complete merger to seize on booming CTV space
The deal creates the industry's largest independent sell-side platform, which intends to better compete with Google and Facebook.
By Peter Adams • Updated April 1, 2020 -
Can Coca-Cola escape the shadow of past deceptive marketing campaigns?
A research paper revealed the soda giant targeted teens and moms earlier in the decade before committing to diversify its portfolio and reduce sugar intake.
By Lillianna Byington • Dec. 19, 2019 -
Amazon, Apple and Google agree on smart home tech standards
The tech giants partnered with the Zigbee Alliance to develop a better way for connected devices to talk to each other.
By Robert Williams • Dec. 19, 2019 -
Neiman Marcus unwraps 3-minute shoppable video starring Taraji P. Henson
The entertaining video turns a playful branding message into a direct marketing push to "Shop Now."
By Dianna Christie • Dec. 19, 2019 -
3 things to do before California's privacy law goes live
Experts have hailed the California Consumer Privacy Act as the "de facto" standard for other states to craft privacy legislation.
By Samantha Schwartz • Dec. 19, 2019 -
Coke leverages Google's search data to prove the holiday spirit grows stronger
A campaign uses data analysis, including a custom-branded Google Trends page, to show how divisive topics are receding during the holiday season.
By Peter Adams • Dec. 18, 2019 -
Ad fraud rate reaches 26% on Android apps, study says
Invalid traffic is highest for apps registered in China that run programmatic ads.
By Robert Williams • Dec. 18, 2019 -
'Phantom of the Opera' debuts Broadway show skill for Alexa
For the first time, fans can search for tickets and buy them through Amazon Pay and Telecharge using voice commands.
By Robert Williams • Dec. 18, 2019 -
Burger King dishes free Impossible Whoppers to delayed holiday flyers
Anyone whose flight is delayed between Dec. 18 and Dec. 30 can download the burger chain's app and input their travel details to receive a coupon.
By Dianna Christie • Dec. 18, 2019 -
Coca-Cola Insiders Club serves up a taste of new flavors before they hit shelves
A subscription service that will send 1,000 fans a monthly shipment of drinks — including Aha sparkling water and Coke Energy — sold out in three hours.
By Lillianna Byington • Dec. 17, 2019 -
Coke reinstates global CMO role in bid to unify marketing, operations
The role was scrapped just two years ago, with duties shifting to Chief Growth Officer Francisco Crespo, who will retire next year.
By Peter Adams • Dec. 16, 2019 -
AT&T's 5G network goes live in 10 cities
All four major U.S. telecoms — AT&T, Sprint, T-Mobile and Verizon — have pledged to roll out nationwide 5G next year.
By Chris Teale • Dec. 16, 2019
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