Ad Tech: Page 59
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Facebook now uses Oculus VR data for ad targeting
The ad targeting only affects people who log into Oculus with their Facebook account, allowing more data sharing.
By Robert Williams • Dec. 16, 2019 -
Report: Amazon cuts Dataxu’s access to Fire TV inventory
Roku’s recent acquisition of Dataxu turned up the heat on its competition with Amazon for domination of the OTT space.
By Dianna Christie • Dec. 16, 2019 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Cosmopolitan hosts mobile watch party for Netflix’s ‘You’
The magazine will share behind-the-scenes info on viewers’ smartphones as they stream the show.
By Robert Williams • Dec. 16, 2019 -
WWE teams with TikTok on wrestling video themes
Users can add entrance themes from the company’s star wrestlers to their videos on the buzzy platform.
By Robert Williams • Dec. 16, 2019 -
New AVOD services in 2020 will bring more ad inventory, report says
Platform debuts like Disney+ and Apple TV+ open up additional ad inventory, meaning more opportunities for marketers to get in front of viewers.
By Dianna Christie • Dec. 16, 2019 -
Sam’s Club snaps up tech, talent from embattled WPP unit Triad
The move “rounds out” the in-housing of Sam’s Club’s digital advertising services, according to Chief Member Officer Tony Rogers.
By Peter Adams • Dec. 13, 2019 -
Kellogg, Maker’s Mark test Hulu’s new ad format that rewards binge watching
Cheez-It Snap’d and Sparkle paper towels are piloting messages that offer the next episode ad-free when a binge session is in progress.
By Dianna Christie • Dec. 13, 2019 -
Nestlé, Unilever test Pandora’s in-app voice-powered ads
The audio platform’s listeners can respond to simple questions in the ads, which Doritos, Wendy’s, Turner Broadcasting and others are also testing.
By Robert Williams • Dec. 13, 2019 -
ARF: Different approaches to data cause tension on marketing teams, limiting quality
Creatives, strategists and researchers are not aligned when it comes to using data, leading to a lack of trust, a disconnect in ownership of insights and misalignment on goals.
By Dianna Christie • Dec. 12, 2019 -
Jimmy John’s expands loyalty rewards program nationwide
Freaky Fast Rewards works with the sandwich chain’s app, with contactless payments offered through Apple Pay and Google Pay.
By Robert Williams • Dec. 12, 2019 -
5G adoption will be hampered by costly phones, NPD study says
Awareness of 5G grew to 73% of consumers during the first half of 2019 from 44% a year earlier, per NPD’s Mobile Connectivity Report.
By Robert Williams • Dec. 11, 2019 -
Hudson plans mobile app to extend reach beyond airports
A new “Hudson Blue” app aims to connect travelers with stores by offering more information about products and promotions.
By Robert Williams • Dec. 11, 2019 -
Instagram Stories see 70% surge in ad spend
Ads in the booming format made up 10% of total media spending on Facebook-owned apps in Q3.
By Robert Williams • Dec. 11, 2019 -
Vizio creates new business unit to sell ads directly to marketers
The connected TV maker is now working to snag a slice of the OTT video opportunity by offering ad space on the devices it already sells.
By Dianna Christie • Dec. 11, 2019 -
Caribou Coffee boosts ROI with revamped loyalty program
The coffee chain’s redemptions improved 215% after switching to a points-based program during a summer promotion.
By Robert Williams • Dec. 11, 2019 -
Pepsi CMO leaves amid beverage giant’s marketing resurgence
Roberto Rios departs for Schwan’s Company at a time when larger investments in media and advertising are bolstering Pepsi’s bottom line.
By Peter Adams • Dec. 10, 2019 -
Snapchat ‘deepfake-style’ tool Cameo adds selfies to shareable videos
Still in testing, Cameo replaces the faces of people in videos with personal headshots.
By Robert Williams • Dec. 9, 2019 -
Amazon leases Manhattan office space for 1,500 employees
Advertising, media and tech companies have reportedly boosted demand for Manhattan office space more than any other industry this year.
By Robert Williams • Dec. 9, 2019 -
Dive Awards
The Mobile Marketer Awards for 2019
From Burger King to TikTok, these are the companies and executives that shaped the mobile marketing industry this year.
Dec. 9, 2019 -
Dive Awards
Disruptor of the Year: TikTok
The Chinese-owned social video app has been a hit with marketers thanks to its rapid growth, youthful user base and knack for virality.
By Chris Kelly • Dec. 9, 2019 -
Dive Awards
Technology of the Year: Checkout on Instagram
Though just nine months old, Checkout appears to have set the stage for a slew of commerce-related features within the app and beyond.
By Natalie Black (Koltun) • Dec. 9, 2019 -
Dive Awards
Marketer of the Year: PepsiCo
The food and beverage conglomerate increased advertising and marketing spending 12% this year, bolstering business and appeal with key audiences like Gen Z.
By Chris Kelly • Dec. 9, 2019 -
Dive Awards
Disruption of the Year: Amazon buys Sizmek’s ad-serving tech
Snagging a powerful ad server, dynamic creative optimization solution and client list, the deal strengthens an Amazon offer that had already put a dent in Google’s search dominance.
By Peter Adams • Dec. 9, 2019 -
Dive Awards
Campaign of the Year: Taco Bell’s ‘The Bell’
Reservations at the refurbished resort sold out in two minutes, solidifying the chain’s cult-like status among ardent fans and its expertise in catering experiences to devotees.
By Peter Adams • Dec. 9, 2019 -
Dive Awards
Deal of the Year: Accenture buys Droga5
Equipping Accenture with a desirable talent pool and client roster, the deal shows how easily the consultancy is using its economic muscle to close the creativity gap with traditional agency rivals.
By Peter Adams • Dec. 9, 2019
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