Bloomberg: TikTok owner seeks US CEO to potentially oversee app's advertising

News of an executive search arrives as more marketers are warming to TikTok's product offerings, including a reported self-serve ad platform.

By Peter Adams • Jan. 23, 2020

Placer.ai raises $12M to expand location data services

The company is seeking to expand in the high-growth industry of collecting location data from mobile consumers, a practice that has alarmed privacy advocates.

By Robert Williams • Jan. 23, 2020

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Accenture Interactive partners with Ideoclick to expand e-commerce services

The cloud-based software and services firm is best known for its work with consumer brands that sell on Amazon.

By Robert Williams • Jan. 23, 2020

5 ways mobile will converge with retail in 2020

At the NRF's Big Show, retailers and exhibitors showcased how mobile's role continues to evolve and expand for both in-store and online shopping.

By Chantal Tode , Peter Adams • Jan. 22, 2020

David's Bridal unveils concierge chatbot Zoey

Zoey helps iPhone users book appointments and can free up employees to spend more time interacting with customers in stores.

By Robert Williams • Jan. 22, 2020

5G's boon for smartphone market will be short-lived, forecast says

Gartner predicted that 5G will help lift total smartphone shipments this year, but figures will steadily drop to 1.76 billion by 2022.

By Robert Williams • Jan. 22, 2020

With Google's decision to kill 3rd-party cookies, marketers forecast a doomy scenario

The move is neither unprecedented in tech nor unexpected from Google, but a fiery response speaks to its industry-rattling implications.

By Peter Adams • Jan. 22, 2020

Instagram deprecates IGTV button as mobile streaming bet fails to take off

Launched with major fanfare two years ago, the feature has seen slim user adoption and a lack of monetization options for creators.

By Peter Adams • Jan. 21, 2020

Ikea, Subway cash in on digital stickers for Venmo

Holler brings branded content to the social payments app, where users include emoji in 90% of the transactions they share with others.

By Robert Williams • Jan. 21, 2020

Olympics, election power 7.2% lift in 2020 US ad spending, study predicts

More than 57% of the total, or $223.1 billion, will go toward offline channels such as linear TV and experiential marketing.

By Robert Williams • Jan. 21, 2020

In-app programmatic buying platform Dataseat launches with $2.3M in funding

The startup helps advertisers manage mobile app campaigns in-house and works with Social Point, Jam City and M&C Saatchi Performance.

By Robert Williams • Jan. 17, 2020

Avocados From Mexico links Super Bowl buzz to blockchain

The marketer and partner Vatom Labs will dish out digital objects that can be redeemed for cash to users who complete certain actions, like sharing news about the brand.

By Peter Adams • Jan. 17, 2020

Saucony buys digital Super Bowl spot focused on sustainability

During a previous connected TV media buy, the brand saw a 29% uptick in search volume and high number of visits to its website.

By Dianna Christie • Jan. 17, 2020

Comic Dive: CMO Circus

As consumer expectations rise, chief marketers are forced to juggle a growing number of tasks in 2020 like pitching leadership on winning more resources.

By John Hazard • Jan. 17, 2020

A trio of takeaways from CES 2020 for mobile marketers

From showcasing 5G to short-form video, the show once again proved to be center stage for the world's innovations that will define the next pinnacle in smarter living through technology, writes Airship's Mike Herrick.

By Mike Herrick • Jan. 17, 2020

Report: Facebook scraps plan to sell ads in WhatsApp

However, the social network may introduce ads to Status, a stories feature in the popular messaging app, sources told The Wall Street Journal.

By Robert Williams • Jan. 17, 2020

Retail resolution: Watch everything Toys R Us does in 2020

The team resurrecting the legacy retailer has taken a highly unusual approach and lessons abound for marketers, writes CM Group's Jason Grunberg.

By Jason Grunberg • Jan. 17, 2020

Google unifies clothes shopping on mobile search to enhance commerce play

The company won't charge retailers and brands to be included in a new search section, which includes products from more than 1 million online shops.

By Robert Williams • Jan. 16, 2020

Key mobile app marketing trends in 2020 will include Gen Z, IoT, App Annie predicts

App usage continues to soar, but brands must pay attention to what the trends mean before they're left behind.

By Chris Kelly • Jan. 15, 2020

Google plans to drop support of ad-tracking technology

The search giant aims to protect consumer privacy, and will prevent marketers from connecting browser cookies to websites they don't operate.

By Robert Williams • Jan. 15, 2020

Retailers' 2020 customer data management strategies are in flux, survey finds

As consumer expectations grow, retailers are taking a closer look at how data can support cross-channel experiences.

By Chantal Tode • Jan. 15, 2020

P&G, StubHub pilot Pandora's new ad measurement tools

Test & Tune lets brands ask audiences direct questions to gain better consumer insights.

By Robert Williams • Jan. 15, 2020

EMarketer: Pinterest overtakes Snapchat as No. 3 social network

Pinterest's user base grew 9.1% to 82.4 million last year, surpassing Snapchat's growth of 5.9% to 80.2 million.

By Robert Williams • Jan. 15, 2020

Tinder, Grindr sell personal data in possible violation of privacy laws, study says

Twitter on Tuesday said it had suspended Grindr from its advertising network and would launch an investigation into the app's data-sharing practices.

By Robert Williams • Jan. 15, 2020

Can revenue-hungry retailers rise to meet digital advertising’s opportunity?

From grocery to big box stores, retailers have ramped up their ad offerings, but executives at NRF's Big Show harped on how smartly leveraging data will be critical for success.

By Peter Adams • Jan. 15, 2020