Can Coca-Cola escape the shadow of past deceptive marketing campaigns?

A research paper revealed the soda giant targeted teens and moms earlier in the decade before committing to diversify its portfolio and reduce sugar intake.

By Lillianna Byington • Dec. 19, 2019

Amazon, Apple and Google agree on smart home tech standards

The tech giants partnered with the Zigbee Alliance to develop a better way for connected devices to talk to each other.

By Robert Williams • Dec. 19, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Neiman Marcus unwraps 3-minute shoppable video starring Taraji P. Henson

The entertaining video turns a playful branding message into a direct marketing push to "Shop Now."

By Dianna Christie • Dec. 19, 2019

3 things to do before California's privacy law goes live

Experts have hailed the California Consumer Privacy Act as the "de facto" standard for other states to craft privacy legislation. 

By Samantha Schwartz • Dec. 19, 2019

Coke leverages Google's search data to prove the holiday spirit grows stronger

A campaign uses data analysis, including a custom-branded Google Trends page, to show how divisive topics are receding during the holiday season.

By Peter Adams • Dec. 18, 2019

Ad fraud rate reaches 26% on Android apps, study says

Invalid traffic is highest for apps registered in China that run programmatic ads.

By Robert Williams • Dec. 18, 2019

'Phantom of the Opera' debuts Broadway show skill for Alexa

For the first time, fans can search for tickets and buy them through Amazon Pay and Telecharge using voice commands.

By Robert Williams • Dec. 18, 2019

Burger King dishes free Impossible Whoppers to delayed holiday flyers

Anyone whose flight is delayed between Dec. 18 and Dec. 30 can download the burger chain's app and input their travel details to receive a coupon.

By Dianna Christie • Dec. 18, 2019

Coca-Cola Insiders Club serves up a taste of new flavors before they hit shelves

A subscription service that will send 1,000 fans a monthly shipment of drinks — including Aha sparkling water and Coke Energy — sold out in three hours.

By Lillianna Byington • Dec. 17, 2019

Coke reinstates global CMO role in bid to unify marketing, operations

The role was scrapped just two years ago, with duties shifting to Chief Growth Officer Francisco Crespo, who will retire next year.

By Peter Adams • Dec. 16, 2019

AT&T's 5G network goes live in 10 cities

All four major U.S. telecoms — AT&T, Sprint, T-Mobile and Verizon — have pledged to roll out nationwide 5G next year.

By Chris Teale • Dec. 16, 2019

Facebook now uses Oculus VR data for ad targeting

The ad targeting only affects people who log into Oculus with their Facebook account, allowing more data sharing.

By Robert Williams • Dec. 16, 2019

Report: Amazon cuts Dataxu's access to Fire TV inventory

Roku's recent acquisition of Dataxu turned up the heat on its competition with Amazon for domination of the OTT space.

By Dianna Christie • Dec. 16, 2019

Cosmopolitan hosts mobile watch party for Netflix's 'You'

The magazine will share behind-the-scenes info on viewers' smartphones as they stream the show.

By Robert Williams • Dec. 16, 2019

WWE teams with TikTok on wrestling video themes

Users can add entrance themes from the company's star wrestlers to their videos on the buzzy platform.

By Robert Williams • Dec. 16, 2019

New AVOD services in 2020 will bring more ad inventory, report says

Platform debuts like Disney+ and Apple TV+ open up additional ad inventory, meaning more opportunities for marketers to get in front of viewers.

By Dianna Christie • Dec. 16, 2019

Sam's Club snaps up tech, talent from embattled WPP unit Triad

The move "rounds out" the in-housing of Sam's Club's digital advertising services, according to Chief Member Officer Tony Rogers.

By Peter Adams • Dec. 13, 2019

Kellogg, Maker's Mark test Hulu's new ad format that rewards binge watching

Cheez-It Snap'd and Sparkle paper towels are piloting messages that offer the next episode ad-free when a binge session is in progress.

By Dianna Christie • Dec. 13, 2019

Nestlé, Unilever test Pandora's in-app voice-powered ads

The audio platform's listeners can respond to simple questions in the ads, which Doritos, Wendy's, Turner Broadcasting and others are also testing.

By Robert Williams • Dec. 13, 2019

ARF: Different approaches to data cause tension on marketing teams, limiting quality

Creatives, strategists and researchers are not aligned when it comes to using data, leading to a lack of trust, a disconnect in ownership of insights and misalignment on goals.

By Dianna Christie • Dec. 12, 2019

Jimmy John's expands loyalty rewards program nationwide

Freaky Fast Rewards works with the sandwich chain's app, with contactless payments offered through Apple Pay and Google Pay.

By Robert Williams • Dec. 12, 2019

5G adoption will be hampered by costly phones, NPD study says

Awareness of 5G grew to 73% of consumers during the first half of 2019 from 44% a year earlier, per NPD's Mobile Connectivity Report.

By Robert Williams • Dec. 11, 2019

Hudson plans mobile app to extend reach beyond airports

A new "Hudson Blue" app aims to connect travelers with stores by offering more information about products and promotions.

By Robert Williams • Dec. 11, 2019

Instagram Stories see 70% surge in ad spend

Ads in the booming format made up 10% of total media spending on Facebook-owned apps in Q3.

By Robert Williams • Dec. 11, 2019

Vizio creates new business unit to sell ads directly to marketers

The connected TV maker is now working to snag a slice of the OTT video opportunity by offering ad space on the devices it already sells.

By Dianna Christie • Dec. 11, 2019