Spotify partners with Resident Advisor on local music events

Users of the streaming audio app will see event listings for performances based on their favorite artists and listening history.

By Robert Williams • Feb. 21, 2020

Instacart aims to cultivate online community with new Shop Talk hub

Weaving in features from social platforms, such as badges and micro-rewards, the grocery delivery company is encouraging continued participation.

By Robert Williams • Feb. 20, 2020

Explore the Trendline➔

What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Puma brings targeted hologram ads to car roofs for NBA All-Star game

Virtual Sky Dreamer sneakers and 3D basketballs floated atop vehicles near Chicago landmarks last weekend.

By Dianna Christie • Feb. 20, 2020

GasBuddy adds 'deal alerts' to highlight cheap gas

App users can personalize their deal alerts through its network of relationships with fuel, consumer and lifestyle brands.

By Robert Williams • Feb. 20, 2020

Facebook tests Pinterest-like app for saving and sharing photos

The social network's new product experimentation team quietly released Hobbi in several markets outside the U.S.

By Robert Williams • Feb. 19, 2020

74% of marketers implement personalization in 6 or fewer channels, study says

Survey respondents are using a variety of methods to capture first-party data, including promotions, loyalty programs, opt-in methods and logins.

By Robert Williams • Feb. 19, 2020

YouCam features runway beauty trends via AI, AR tech

The augmented reality beauty company teamed up with PRIV to highlight makeup looks from Fashion Week. 

By Tatiana Walk-Morris • Feb. 18, 2020

Facebook cancels marketing summit amid coronavirus fears

Coupled with the shutdown of Mobile World Congress in Barcelona, the news sends a potentially worrying signal for marketing events this year. 

By Robert Williams • Feb. 18, 2020

HQ Trivia shuts down as investors withdraw support

The game's closure brings an end to a tumultuous two-and-a-half-year history for the pioneer of livestreamed video.

By Robert Williams • Feb. 18, 2020

Uber's new phone-booking feature lets riders ditch the app

In an attempt to appeal to older users, the mobile feature uses SMS messaging to share trip receipts and driver's license plate information.

By Cailin Crowe • Feb. 14, 2020

AppsFlyer: Ad spending for app installs will jump 32% this year

However, the global growth rate gradually will decline as the market matures over the next few years.

By Robert Williams • Feb. 14, 2020

Comic Dive: Breaking Up Is Hard To Do

As Google joins the list of companies that will no longer support third-party cookies, the marketing industry looks for a way forward that balances privacy and personalization.

By John Hazard • Feb. 14, 2020

Outfront's OOH campaign sends virtual valentines via Instagram

Commuters can scan heart-shaped QR codes on digital billboards to activate an AR filter in Instagram Stories.

By Robert Williams • Feb. 14, 2020

Starbucks names new CMO focused on bridging physical, digital experience

In his prior roles at the company, 18-year veteran Brady Brewer helped guide areas like delivery and mobile app offerings.

By Peter Adams • Feb. 14, 2020

Kroger's self-serve ad platform addresses attribution challenge with sales data

By letting advertisers view online and in-store sales data on the platform, the retailer aims to bring more transparency into the ad buying process.

By Dianna Christie • Feb. 14, 2020

Android could surpass iOS in app revenue this year, Liftoff says

Advertising on Android apps is less expensive than on iOS apps, while engagement rates for video ads are similar on the platforms.

By Robert Williams • Feb. 13, 2020

IHeartMedia unveils ad marketplace for podcasts

The iHeartPodcast AdSuite looks to offer a variety of ad formats and customization tools for marketers as investments pour into the channel.

By Robert Williams • Feb. 13, 2020

Tech titans' growing vulnerabilities will help brands level the playing field, Forrester says

Special treatment on business and legal fronts have advantaged Amazon, Facebook, Google and Apple, but that's now changing due to proposed legislation and consumer backlash.

By Natalie Black (Koltun) • Feb. 13, 2020

Denny's pilots Yelp Store Visits to measure physical store foot traffic

The platform also introduced Showcase Ads, a video-centric format for national marketers to highlight seasonal promotions.

By Robert Williams • Feb. 12, 2020

Study: Mobile gamers prefer DTC brands over retailers

Consumers are more likely to engage with an in-app rewarded ad than a social media sponsored post, according to a Tapjoy survey.

By Robert Williams • Feb. 12, 2020

T-Mobile, Sprint close on $26B merger

This marks the creation of the New T-Mobile and the end of John Legere's run as CEO.

By Chris Teale • Updated April 1, 2020

Upland buys Localytics for $67.7M to expand mobile app analytics

ESPN, Fox and The New York Times are among the companies that use the Localytics platform, which is integrated with 37,000 apps on more than 2.7 billion devices.

By Robert Williams • Feb. 11, 2020

IAB seeks balance between consumer privacy, ad personalization with industry-wide collaboration

Project Rearc is the trade group's response to California's new privacy law and Google's plan to end support for third-party cookies.

By Robert Williams • Feb. 11, 2020

The world spins faster. Does your brand?

In today's hyperkinetic media environment, fearlessness and the willingness to be uncomfortable may be the key to staying relevant, writes CBX's​ Satoru Wakeshima.

By Satoru Wakeshima • Feb. 11, 2020

Burger King, Tim Hortons invest in personalized drive-thru tech

The brands' menu boards will offer locational, situational and customized offerings similar to McDonald's rollout of Dynamic Yield.

By Julie Littman • Feb. 10, 2020