Campbell tests new shoppable ads to boost e-commerce

The brand is among the first to pilot Group Nine Media's mobile-optimized Sparkle platform, which lets marketers link promotions to sites like Amazon and Walmart.

By Robert Williams • Jan. 14, 2020

Taco Bell deploys AI for in-app personalization

A Certona partnership will let users see customized menu recommendations and offers based on preferences and other criteria like weather and location.

By Lauren Manning • Jan. 14, 2020

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Sephora, Rent the Runway aim to unlock social's growing commerce opportunity

Executives at NRF's Big Show detailed how they're leveraging ambassador networks to drive growth via shoppable offerings on platforms like Instagram.

By Peter Adams • Jan. 14, 2020

Albertsons will roll out Pinterest recipe integration

Shoppers can scan special tags and access the retailer's Pinterest page with the full recipe and products available in the store, the company announced at NRF's Big Show.

By Krishna Thakker • Jan. 13, 2020

Nielsen buys Precima to expand retail, CPG analytics

The deal expands the media and ratings company's division that focuses on retail and CPG.

By Robert Williams • Jan. 13, 2020

CCPA and the continued 'privacy paradox'

Without consumer trust, the promise of personalization and digital marketing crumbles, writes Localytics CEO Jude McClogan.

By Jude McClogan • Jan. 13, 2020

In-store mobile tech draws repeat shoppers, study finds

Mobile payment apps remain much less popular than credit and debit cards for in-store payments.

By Robert Williams • Jan. 13, 2020

Gimbal gives mobile users more control of location data

The mobile engagement company released an app that lets consumers opt out of sharing geographic information with third parties that could be used for ads.

By Robert Williams • Jan. 13, 2020

Microsoft introduces new ad tools for retailers at NRF

Home Depot saw customer engagement and promoted product growth increase on its e-commerce site thanks to Microsoft's PromoteIQ platform.

By Dianna Christie • Jan. 13, 2020

Smart speaker ownership hit 60M US adults in 2019

Households with smart speakers own an average 2.6 devices, up from 2.3 a year earlier.

By Robert Williams • Jan. 10, 2020

Mastercard app highlights loyalty rewards with AR portals

Immersive 3D portals showcase cardholder features such as shopping and loyalty rewards.

By Robert Williams • Jan. 10, 2020

Study: Facebook Gaming's livestream growth outpaces Twitch, Mixer

However, Twitch was still the most popular platform with 61% of the gaming livestream market, according to StreamElements and Arsenal.gg.

By Robert Williams • Jan. 10, 2020

P&G sponsors launch of Seneca Women's female-focused podcast network

As the number of podcasts multiplies, the network wants to ensure that women's voices are being represented.

By Dianna Christie • Jan. 10, 2020

Puma lifts ad recall 180% with new Spotify podcast ad tech

For the first time, the audio platform provides data on ad impressions, reach and frequency, along with users' anonymized device and demographic data.

By Robert Williams • Jan. 9, 2020

Quibi introduces tech for combining horizontal and vertical viewing

T-Mobile subscribers will receive the streaming service bundled with their cellular plans, while Google is working to optimize it for Pixel smartphones.

By Robert Williams • Jan. 9, 2020

Google boosts Assistant with device scheduling and text reading tech

A new feature called Scheduled Actions will let people preset their smart home electronics like coffee makers, lighting and thermostats.

By Robert Williams • Jan. 8, 2020

Twitter adds video to Promoted Trends takeover ads

Users will see Promoted Trend Spotlight ads the first two times they tap on the Explore tab each day. 

By Robert Williams • Jan. 8, 2020

Ad-supported streaming could benefit as consumers balk at subscription costs, study says

As cord cutters look to limit subscription fees, an opportunity grows for advertisers delivering relevant content.

By Dianna Christie • Jan. 8, 2020

Delta revamps mobile app as 'digital concierge' travel hub

An expanded integration with Lyft lets travelers use frequent flyer miles to pay for rides.

By Robert Williams • Jan. 8, 2020

AR and VR will drive omnichannel 2.0

As access and adoption rise, immersive tech has the potential to bridge the gap between store and home, writes Nielsen Global Connect's John Tavolieri.

By John Tavolieri • Jan. 8, 2020

News Corp sells Unruly video ad platform to Tremor

Tremor will have the right to sell outstream video for three years on more than 50 News Corp titles in the U.K., U.S. and Australia.

By Robert Williams • Jan. 7, 2020

Amazon broadens in-car services with major Alexa expansion

The e-commerce giant is collaborating with carmakers, gas stations and tech firms to give drivers more voice-powered services.

By Robert Williams • Jan. 7, 2020

Cadillac, Amazon showcase cloud-based car shopping concept at CES

ZeroLight's technology and Amazon's platform deliver personalized and 3D interactive experiences throughout the car buying journey.

By Dianna Christie • Jan. 7, 2020

VR porta-potties and smart baby tech: What's on tap at P&G's 2nd CES showcase

Charmin, Pampers and Oral-B are on the ground in Las Vegas with flashy mobile tech as part of the CPG giant's second year as an exhibitor.

By Peter Adams • Jan. 6, 2020

Walmart debuts self-serve ad platform, enhanced targeting tools

The retailer is teaming with Kenshoo, Flywheel Digital and others as it looks to better compete with Amazon and Target for ad spend.

By Dianna Christie • Jan. 6, 2020