Caribou Coffee boosts ROI with revamped loyalty program

The coffee chain's redemptions improved 215% after switching to a points-based program during a summer promotion.

By Robert Williams • Dec. 11, 2019

Pepsi CMO leaves amid beverage giant's marketing resurgence

Roberto Rios departs for Schwan's Company at a time when larger investments in media and advertising are bolstering Pepsi's bottom line.

By Peter Adams • Dec. 10, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Snapchat 'deepfake-style' tool Cameo adds selfies to shareable videos

Still in testing, Cameo replaces the faces of people in videos with personal headshots.

By Robert Williams • Dec. 9, 2019

Amazon leases Manhattan office space for 1,500 employees

Advertising, media and tech companies have reportedly boosted demand for Manhattan office space more than any other industry this year.

By Robert Williams • Dec. 9, 2019

Technology of the Year: Checkout on Instagram

Though just nine months old, Checkout appears to have set the stage for a slew of commerce-related features within the app and beyond.

By Natalie Black (Koltun) • Dec. 9, 2019

Disruption of the Year: Amazon buys Sizmek's ad-serving tech

Snagging a powerful ad server, dynamic creative optimization solution and client list, the deal strengthens an Amazon offer that had already put a dent in Google's search dominance.

By Peter Adams • Dec. 9, 2019

Executive of the Year: Chris Brandt, Chipotle

Since 2018, the QSR chain's CMO helped turn around the ship with a mobile-first approach centered on making the brand more culturally relevant.

By Chris Kelly • Dec. 9, 2019

The Mobile Marketer Awards for 2019

From Burger King to TikTok, these are the companies and executives that shaped the mobile marketing industry this year.

Dec. 9, 2019

Marketer of the Year: PepsiCo

The food and beverage conglomerate increased advertising and marketing spending 12% this year, bolstering business and appeal with key audiences like Gen Z.

By Chris Kelly • Dec. 9, 2019

Disruptor of the Year: TikTok

The Chinese-owned social video app has been a hit with marketers thanks to its rapid growth, youthful user base and knack for virality.

By Chris Kelly • Dec. 9, 2019

Campaign of the Year: Taco Bell's 'The Bell'

Reservations at the refurbished resort sold out in two minutes, solidifying the chain's cult-like status among ardent fans and its expertise in catering experiences to devotees.

By Peter Adams • Dec. 9, 2019

Deal of the Year: Accenture buys Droga5

Equipping Accenture with a desirable talent pool and client roster, the deal shows how easily the consultancy is using its economic muscle to close the creativity gap with traditional agency rivals.

By Peter Adams • Dec. 9, 2019

The Marketing Dive Awards for 2019

From KFC to Accenture, these are the companies and executives that shaped the marketing industry this year.

Dec. 9, 2019

Will personalization's role in marketing shrink as challenges grow?

Gartner predicts 80% of marketers will drop personalization in five years while the ANA named "personalization" its marketing word of the year, highlighting the tactic's appeal and challenges.

By Barry Levine • Dec. 6, 2019

Imgur debuts meme-sharing app for gamers

Melee lets gamers and esports fans watch gaming highlights, follow top gamers and is integrated with streaming platform Twitch.

By Robert Williams • Dec. 6, 2019

Consumers aren't fully embracing virtual shopping tools this holiday season

Only about half of shoppers will use voice assistants, chatbots and other emerging technology, according to a new survey.

By Tatiana Walk-Morris • Dec. 5, 2019

NYT: Facebook incubates apps for travel, podcasts, enterprise services

The company's secretive New Product Experimentation Team is reportedly working on the future of the social platform.

By Robert Williams • Dec. 5, 2019

Dave & Buster's cashes in on contactless commerce app

The restaurant chain's app uses NFC technology to let customers play games with a phone tap and manage rewards points.

By Robert Williams • Dec. 5, 2019

Google will adopt IAB Tech Lab's standards for California privacy law

Google Ad Manager, AdSense, AdMob and DV360 platforms will support the California Consumer Privacy Act on Jan. 1.

By Robert Williams • Dec. 5, 2019

Coty is revamping its internal ad-tech and digital media unit

Digital media services previously handled by Beamly, which Coty acquired in 2015, will move to Publicis' Zenith agency.

By Barry Levine • Dec. 5, 2019

Sprinklr acquires Nanigans' social ad business amid ad tech consolidation

The combined businesses will manage more than $1.5 billion of yearly ad spend among social channels including Facebook, Instagram and Twitter.

By Robert Williams • Dec. 4, 2019

T-Mobile ad campaign touts nationwide 5G coverage

A microsite with an interactive map and ads on TV, radio, digital audio and social media will promote the new service.

By Robert Williams • Dec. 3, 2019

Unilever revamps CMO role to prioritize digital and become 'future-fit'

Company vet Conny Braams, EVP of Unilever Middle Europe, is stepping up as the CPG giant's first chief digital and marketing officer.

By Peter Adams • Dec. 3, 2019

Ad-supported 'hyper casual' games show most installs worldwide

The number of free mobile games that are easy for users to download surged 170% since last year while downloads jumped 150%, AppsFlyer found.

By Robert Williams • Dec. 2, 2019

AR/VR spending will soar 79% to $18.8B next year, study predicts

Retailers are expected to spend $1.5 billion on augmented and virtual reality products and services in 2020.

By Robert Williams • Dec. 2, 2019