Snap buys AI company behind its 'deepfake' selfie tool

The technology powers Snapchat's recently launched Cameo feature that adds selfies to videos.

By Robert Williams • Jan. 6, 2020

Neutrogena's Skin360 app ditches hardware with new AI features

Powered by Perfect's YouCam, the updated app lets smartphone users scan their face and get personalized recommendations without camera attachments.

By Robert Williams • Jan. 6, 2020

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

5 trends that will move mobile marketing in 2020

2019's top disruptors and technologies will continue to shape the landscape, while influencer marketing faces new challenges.

By Chris Kelly , Natalie Black (Koltun) • Jan. 6, 2020

7 trends that show 2020 will be a make-or-break year for marketers

Expectations are rising around everything from sustainability to data privacy, and some areas, like media buying and CMO strategies, will reach an inflection point, experts said.

By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 6, 2020

Cadent acquires 4Info to beef up cross-screen targeting

Ad-tech consolidation continues as the CTV and OTT space heats up. 

By Dianna Christie • Jan. 3, 2020

Uber Eats India sees 1M players of Instagram Stories AR game

The company generated a significant response to its "Eats in a Blink" contest, demonstrating how to engage customers with gamified content.

By Robert Williams • Jan. 3, 2020

Marketing M&A deal value falls 15% amid pullback in ad tech, study says

Publicis was the top dealmaker of 2019 with its $4.2 billion takeover of data giant Epsilon.

By Robert Williams • Jan. 3, 2020

EMarketer: Instagram's ad sales will jump 47% despite slower user growth

The image-sharing app faces more competition from TikTok and a resurgent Snapchat, but shows promise in new areas like shoppable ads. 

By Robert Williams • Jan. 3, 2020

Mobile games sparked 60% of 2019 global game revenue, study finds

Separate research found consumer spending on mobile games rose 8% to $210 million on Christmas Day.

By Robert Williams • Jan. 2, 2020

How QSRs are leading the way on personalized, omnichannel experiences

Lessons learned by McDonald's, Starbucks and others could help marketers across the industry in 2020 and beyond.

By Chris Kelly • Jan. 2, 2020

NFL's audience on Twitch livestream rises 45% from last year

Co-streaming and reactions from viewers made up 50% of total watched content related to "Thursday Night Football" on the Amazon-owned platform.

By Robert Williams • Dec. 23, 2019

House privacy proposal would limit how Facebook, Google handle data

If passed, the measure could dismantle some of the vast ad-tech systems tech giants have built​.

By Dianna Christie • Dec. 23, 2019

'Funko Pop!' mobile game acquired with marketing in mind

N3twork will develop the mobile game that features characters from movies made by Universal Pictures and DreamWorks Animation.

By Robert Williams • Dec. 23, 2019

News Corp boosts brand engagement 8X by turning social posts into digital ads

Collaborating with format management platform Polar, the company found success for brands including Amazon and Tommy Hilfiger in Australia.

By Robert Williams • Dec. 23, 2019

Facebook quietly bought a startup to bring live video shopping to Marketplace

Packagd is developing tools that will let users directly purchase from live broadcasts, Bloomberg reported.

By Peter Adams • Dec. 20, 2019

Mobile location data practices scrutinized in NY Times exposé

The newspaper publisher obtained a leaked dataset from sources at a location data company who were alarmed at how the data might be abused.

By Robert Williams • Dec. 20, 2019

L'Oréal's Garnier blends hair color try-ons with Google Lens

Some Walmart locations will have in-store displays to demonstrate how to use the AR- and AI-powered service.

By Robert Williams • Dec. 20, 2019

Study: 94% of free mobile games have in-game ads as developers fortify strategies

Concerns that ads degrade the user experience continue to ebb amid growing acceptance among hardcore gamers, not just casual ones.

By Robert Williams • Dec. 20, 2019

Coke, McDonald's logos deliver AR content via Snapchat Scan

First launched in April, the visual search feature is being piloted by two major marketers.

By Robert Williams • Dec. 20, 2019

Rubicon Project, Telaria complete merger to seize on booming CTV space

The deal creates the industry's largest independent sell-side platform, which intends to better compete with Google and Facebook.

By Peter Adams • Updated April 1, 2020

Can Coca-Cola escape the shadow of past deceptive marketing campaigns?

A research paper revealed the soda giant targeted teens and moms earlier in the decade before committing to diversify its portfolio and reduce sugar intake.

By Lillianna Byington • Dec. 19, 2019

Amazon, Apple and Google agree on smart home tech standards

The tech giants partnered with the Zigbee Alliance to develop a better way for connected devices to talk to each other.

By Robert Williams • Dec. 19, 2019

Neiman Marcus unwraps 3-minute shoppable video starring Taraji P. Henson

The entertaining video turns a playful branding message into a direct marketing push to "Shop Now."

By Dianna Christie • Dec. 19, 2019

3 things to do before California's privacy law goes live

Experts have hailed the California Consumer Privacy Act as the "de facto" standard for other states to craft privacy legislation. 

By Samantha Schwartz • Dec. 19, 2019

Coke leverages Google's search data to prove the holiday spirit grows stronger

A campaign uses data analysis, including a custom-branded Google Trends page, to show how divisive topics are receding during the holiday season.

By Peter Adams • Dec. 18, 2019