Ad Tech: Page 51
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Mobile gaming jumps 24% as people quarantine at home, AdColony finds
Almost half of mobile users are playing new games on their smartphones, posing an opportunity to extend a gaming brand's reach.
By Robert Williams • March 31, 2020 -
Courtesy of Perfect Corp.
YouCam Makeup gives beauty brands free AR sampling tech
Beauty brands can list up to 100 products in the augmented reality app through July 31 as part of the complimentary program.
By Robert Williams • March 31, 2020 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Opinion
Mitigating the damage of mega-event cancellations due to coronavirus
Despite lost time and nonrecoverable costs, marketers can alleviate major damage of cancellations through ample contingency planning and swift responses, writes Gartner's Jessica Ekholm.
By Jessica Ekholm • March 31, 2020 -
Deep Dive
How will coronavirus pressures shape the agency in-housing debate?
The in-house model's focus on cost and efficiency may be appealing in a tough economy, but existing problems with the approach may be amplified.
By Peter Adams • March 30, 2020 -
Courtesy of Pinterest
Pinterest upgrades merchant services as shopping searches jump
The platform updated its "conversion insights" to help retailers see more information about its effect on website visits, checkouts and sales.
By Robert Williams • March 26, 2020 -
'Pokémon Go' spending jumps 67% after indoor play adjustments
U.S. players of the location-based AR game spent $7.8 million, or 34% of the worldwide total.
By Robert Williams • March 26, 2020 -
Courtesy of Pinterest
Pinterest unveils 'Today' tab as traffic hits record highs
The new feature provides a hub for timely information, including updates about the coronavirus pandemic.
By Robert Williams • March 25, 2020 -
Retrieved from Instagram on March 25, 2020
Instagram adds video chat to help people stay connected
As part of its coronavirus-related efforts, the platform also added a "Stay Home" sticker that shares posts to a collective story about social distancing.
By Robert Williams • March 25, 2020 -
Courtesy of DPAA Global
'We Are the Countervirus' PSA launches on digital OOH, social media
The campaign from a trade group for outdoor advertising urges people to “spread" a positive message while expressing appreciation for those helping others during the pandemic.
By Robert Williams • March 25, 2020 -
Permission granted by Diageo
Diageo CMO Saller steps down after 20 years with spirits giant
Serving as marketing chief since 2013, she earned frequent industry accolades, particularly for her work around gender equality.
By Peter Adams • March 24, 2020 -
Twitter's ad revenue takes a hit around coronavirus even as active users surge
In a sign of marketers remaining cautious during the pandemic, the platform pulled its Q1 guidance, citing a recent significant change in revenue.
By Peter Adams • March 24, 2020 -
Courtesy of SoundCloud
SoundCloud teams with Twitch to help musicians get paid from livestreams
Having affiliate status on Twitch lets streamers run ads, link to music and merchandise stores and receive direct donations from fans.
By Robert Williams • March 24, 2020 -
Retrieved from Tapjoy on March 23, 2020
Huuuge Games boosts ROAS in test of Tapjoy ad format
Tapjoy's first multi-reward cost-per-engagement format lets app publishers offer several rewards to gamers from the same offer.
By Robert Williams • March 23, 2020 -
Courtesy of Shopify
Shopify launches 3D model, video integration for merchants
To entice customers and support sellers, the e-commerce platform introduced new features that don't require custom coding or a third-party app.
By Tatiana Walk-Morris • March 20, 2020 -
Podcast audience grows 16% to 104M US listeners, survey finds
About 37% of consumers aged 12 and older are podcast listeners, while 75% of all respondents are aware of the format.
By Robert Williams • March 20, 2020 -
TikTok opens programmatic ad inventory to Trade Desk in Asia-Pacific countries
PepsiCo is the first advertiser to access the viral video app's inventory with a campaign for Lay's in Thailand.
By Robert Williams • March 20, 2020 -
Local OTT ad spend jumps 127% as connected TV audience grows
The total number of local OTT campaigns jumped 58% while the number of advertisers increased 33% from a year earlier.
By Robert Williams • March 20, 2020 -
HTC pivots to host annual conference in VR
As more industry events are canceled due to the pandemic, the smartphone company's virtual show demonstrates how businesses can quickly adjust.
By Dianna Christie , Natalie Black (Koltun) • March 20, 2020 -
Retrieved from Flickr.
Comscore, Kargo implement new brand safety tools addressing coronavirus
Marketers are looking to steer clear of advertising around pandemic-related content, which is creating a conundrum for publishers.
By Peter Adams • March 19, 2020 -
Retrieved from Apple App Store on March 19, 2020
Popsugar plans free workout app as coronavirus disrupts routines
Once the crisis abates, the women's lifestyle brand could convert users into paying subscribers or develop another revenue model to keep it free and ad-supported.
By Robert Williams • March 19, 2020 -
CDC/Alissa Eckert, MS. "covid-19 coronavirus on white". Retrieved from https://www.cdc.gov/media/subtopic/images.htm.
3 strategies for strengthening brands amid coronavirus uncertainty
A virtual town hall hosted by the ARF suggested that sharpening brand mission could be crucial, and that tech developments in areas like 5G will accelerate.
By Peter Adams • March 18, 2020 -
Coronavirus boosts mobile usage in China, Italy
TikTok surged to a record week of 3 billion hours in total usage in China, App Annie found.
By Robert Williams • March 18, 2020 -
Courtesy of Starbucks
Starbucks tests mobile payments with Bakkt cryptocurrency
The coffee chain is piloting a program to accept Bakkt Cash among a limited group of customers.
By Robert Williams • March 18, 2020 -
'Pokémon Go' tweaked for indoor play during coronavirus pandemic
Niantic quickly adjusted its location-based AR app to allow in-home gameplay as people stay indoors.
By Robert Williams • March 18, 2020 -
Apple fined $1.23B in France on antitrust charges
France's competition authority says the iPhone maker masterminded a distribution cartel with wholesalers and barred distributors from lowering prices.
By Robert Williams • March 18, 2020
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