3 strategies for strengthening brands amid coronavirus uncertainty

A virtual town hall hosted by the ARF suggested that sharpening brand mission could be crucial, and that tech developments in areas like 5G will accelerate.

By Peter Adams • March 18, 2020

Coronavirus boosts mobile usage in China, Italy

TikTok surged to a record week of 3 billion hours in total usage in China, App Annie found.

By Robert Williams • March 18, 2020

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Starbucks tests mobile payments with Bakkt cryptocurrency

The coffee chain is piloting a program to accept Bakkt Cash among a limited group of customers.

By Robert Williams • March 18, 2020

'Pokémon Go' tweaked for indoor play during coronavirus pandemic

Niantic quickly adjusted its location-based AR app to allow in-home gameplay as people stay indoors.

By Robert Williams • March 18, 2020

Apple fined $1.23B in France on antitrust charges

France's competition authority says the iPhone maker masterminded a distribution cartel with wholesalers and barred distributors from lowering prices.

By Robert Williams • March 18, 2020

Hired drives higher click-throughs with LinkedIn's new personalized Conversation Ads

As mobile messaging grows, LinkedIn is building more two-way conversation capabilities into its advertising offerings.

By Dianna Christie • March 18, 2020

Fairway tames store lines with a skip-checkout app

The grocer has promoted the tool, beefed up staffing and added servers to process orders. At one Manhattan store, around 30% of transactions come through the app.

By Jeff Wells , Jessica Dumont • March 17, 2020

Report: Instagram plans to sell ads on IGTV video app

Instagram started asking video creators to partner on tests of ad inserts that would help them monetize their content, unnamed sources told Bloomberg.

By Robert Williams • March 17, 2020

7-Eleven adds cash-to-digital payments in Latin America

In partnership with fintech provider Arcus, the convenience chain is giving customers in the region another reason to visit its stores.

By Robert Williams • March 17, 2020

Apps will drive 25% of e-commerce traffic by 2020 holidays, study says

App commerce firm Poq found app downloads jumped 42.2% during Cyber Week 2019 compared to the prior year.

By Tatiana Walk-Morris • March 16, 2020

AppsFlyer: Gaming apps to boost install ad spending to $31B this year

The Asia Pacific region will remain the biggest market for app install advertising at $16.9 billion, though its growth is set to be the slowest among major areas.

By Robert Williams • March 16, 2020

Consumer spend via chatbot to reach $142B by 2024

A new report by Juniper Research found the technology can cut costs and drive sales by acting as a first point of consumer contact.

By Tatiana Walk-Morris • March 16, 2020

TikTok owner shifts executives to boost overseas operations

ByteDance's managerial moves come as it seeks to rapidly expand its global workforce to keep pace with the massive popularity of the viral video app​.

By Robert Williams • March 13, 2020

New York Times Magazine brings ads, music content to life with Google Lens

For the first time, the magazine will have print ads with interactive features that readers can see by scanning them with a smartphone.

By Robert Williams • March 13, 2020

Twitch partners with Comscore on esports audience data

The media measurement company will provide third-party data and insights into the Amazon-owned platform's audiences in the U.S. and Canada.

By Robert Williams • March 13, 2020

Chipotle offers free delivery, tamper-proof packaging in response to COVID-19

Customers will also be able to leave special instructions for delivery to limit contact.  

By Julie Littman • March 13, 2020

Payments and delivery drive shoppers to Amazon over DTC brands

A new study reveals that free and fast shipping can influence purchasing decisions in favor of the e-commerce giant. 

By Tatiana Walk-Morris • March 12, 2020

Starbucks US could switch to pickup, delivery orders as COVID-19 spreads

Operations are continuing as normal, but CEO Kevin Johnson said stores in the U.S. and Canada could limit seating, enable mobile order-only scenarios for pickup or delivery or only keep drive-thrus open. 

By Julie Littman • March 12, 2020

Can retailers win consumers with voice technology?

To harness the potential of voice tech, brands must elevate user experiences and have transparent data collection practices.

By Tatiana Walk-Morris • March 12, 2020

AT&T's Xandr signs Disney, AMC for ad targeting

The news came the same day that Xandr CEO Brian Lesser, quoted in the announcement about the deal, resigned from the company.

By Robert Williams • March 12, 2020

Amazon's Twitch expands sports programming with women's soccer

The livestreaming platform will show 24 Women's National Soccer League games for free this season.

By Robert Williams • March 12, 2020

Snapchat rolls out Lens Web Builder for AR ads

The new tool doesn't require specialized technical skills to create professional-looking AR content, a move that may lure more advertisers to the app.

By Robert Williams • March 12, 2020

Atom Tickets lets app users share moviegoing plans on Snapchat

An integration with Snapchat aims to make the process of inviting friends to see a movie together more seamless.

By Robert Williams • March 12, 2020

Report: Quibi will show ads from 25 brands at launch

Bud Light, Doritos, Lay's, Pepsi and Tide are among the brands whose ads will appear on the mobile video service.

By Robert Williams • March 11, 2020

Are shoppable ads hurting brands in the long term?

Despite the need to experiment with new tech, retail marketers must ensure they're not blindly investing in channels that could damage revenue or branding, writes Quantum Metric's Tamara Gaffney.

By Tamara Gaffney • March 11, 2020