Facebook, Instagram add features to help local businesses

The social media giant added a #SupportSmallBusiness hashtag on Facebook and a "Support Small Business" sticker on Instagram.

By Robert Williams • May 12, 2020

Spotify's listening party shows when people stream same songs

"Listening Together" helps users of the audio streaming company to visualize how 30,000 people worldwide play the same track every second.

By Robert Williams • May 12, 2020

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Why PepsiCo launched 2 new direct-to-consumer sites

Snacks.com and PantryShop.com are part of the company's efforts to meet consumers where they shop, as e-commerce becomes a bigger part of their buying habits. 

By Christopher Doering • May 12, 2020

Pedigree supports contactless pet adoption with Zoom tie-in

Starting tonight, the Mars-owned brand is jumping on the Zoom boom to help prospective pet owners virtually connect with dogs.

By Dianna Christie • May 11, 2020

Facebook beefs up ad targeting for in-stream Watch video buys

Anheuser-Busch experienced 15% incremental reach aside from TV with Facebook Reserve ads.

By Robert Williams • May 11, 2020

Report: TikTok takes aim at Snapchat with AR ad format

The AR brand effect ad will let TikTok users create videos with visual effects from sponsors.

By Robert Williams • May 11, 2020

15% of programmatic ad spend disappears in the supply chain, study says

About 51% of ad spend by brands goes to publishers after agencies, platforms and vendors collect their fees, while 15% disappears into the unknown.

By Robert Williams • May 7, 2020

Pinterest upgrades pinboard tools as US user growth slows

The upgrades follow yesterday's earnings that reported yearly user growth in the U.S. had slowed to 6% in Q1 from 8% in the prior quarter.

By Robert Williams • May 6, 2020

Workday mobile usage has climbed during pandemic, study says

Mobile users have increased their usage of web browsers rather than apps as their media consumption habits change.

By Robert Williams • May 6, 2020

Roku's ad platform launches with Drizly, Experian, Intuit TurboTax and Lexus

The new platform comes as Roku aims to drive more revenue from advertising. 

By Dianna Christie • May 6, 2020

Grocers are ramping up mobile checkout platforms

Retailers like Sam's Club, Wegmans, Fairway and Kroger are urging customers to adopt the tech as they promote contact-free shopping during the pandemic.

By Jessica Dumont • May 6, 2020

Are CMOs failing brands or are brands failing CMOs?

A pandemic has made the role of the chief marketing officer even more complex, but the position has been under attack for years.

By Cara Salpini • May 5, 2020

Clorox refreshes ad strategy with digital media shift, $50M budget increase

The company said it will be "very bullish" with its ad spend as it looks to hold onto new customers trialing its products during the pandemic.

By Dianna Christie • May 5, 2020

Soccer platform enters US market with Sports Illustrated tie-up

The collaboration comes as Dugout aims to boost monthly views of its behind-the-scenes videos to more than 1 billion.

By Robert Williams • May 4, 2020

Report: TikTok tests CTA ads to share revenue with influencers

Brand advertisers who are seeking more ways to measure the effectiveness of their influencer campaigns may be interested in the new ad format.

By Robert Williams • May 1, 2020

Apple's services revenue offsets falling iPhone sales

Mixed results have several implications for mobile marketers, though the iPhone maker didn't offer guidance for the rest of the year due to the pandemic.

By Robert Williams • May 1, 2020

NFL expands streaming partnership with Amazon

The news comes as viewership trends suggest the coronavirus health crisis could accelerate the already growing shift from cable to streaming platforms.

By Dianna Christie • April 30, 2020

L'Oréal rolls out 1st beauty AR lenses on Snap's desktop app

Compatible with video calling software like Zoom or Google Hangouts, the immersive lenses feature brands such as Garnier, Lancôme and Maybelline.

By Robert Williams • April 30, 2020

Spotify taps Anchor to let people turn video chats into podcasts

A new video-to-audio conversion tool works with platforms such as Google Meet, Zoom, Skype, FaceTime, Twitch and Instagram Live.

By Robert Williams • April 29, 2020

How to withstand ad fraud in the CTV environment

With the rise of OTT and CTV advertising, it's crucial to build reliable partnerships, raise awareness of fraud and take steps to prevent it, writes Fiksu COO Anna Kuzmenko.

By Anna Kuzmenko • April 28, 2020

Shopify unveils consumer shopping app as e-commerce booms under coronavirus

Putting a spotlight on local merchants, Shop leverages Shop Pay for transactions and Arrive to track online orders. 

By Peter Adams • April 28, 2020

Zynga offers Amazon Prime members free 'Words With Friends' content

Game players who belong to Amazon Prime can now access features like mystery boxes and exclusive tile styles.

By Robert Williams • April 28, 2020

Sprinklr adds TikTok to customer experience platform

Sprinklr's customers can manage their ad campaigns on Facebook, Twitter, Pinterest, Snapchat, LinkedIn and TikTok in one place​.

By Robert Williams • April 28, 2020

Snapchat pilots 'first commercial' video takeover ads

AT&T is among the marketers to test the platform's non-skip video ads that appear before the first show people watch each day.

By Robert Williams • April 28, 2020

Hilton, Marriott ramp up cleaning measures as quarantine mandates relax

Hilton is tapping Lysol's parent company in a bid to woo guests with extra-clean rooms while building consumer trust.

By Dianna Christie • April 28, 2020