PlaceIQ buys FreckleIOT as location data industry consolidates

The acquisition will help PlaceIQ expand location data services to Canada.

By Robert Williams • April 9, 2020

Twitter tweaks privacy policy to share more user data with advertisers

Before the change, users had a setting to prevent Twitter from providing non-public personal information such as a smartphone's device identifier and ad engagement data.

By Robert Williams • April 9, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Spotify expands self-serve ad platform worldwide

As part of the global expansion, the platform updated its interest-based and real-time ad targeting and expanded its menu of calls to action.​

By Robert Williams • April 9, 2020

Snapchat supports COVID-19 relief with AR Lens

The augmented reality feature lets people scan a dollar bill or other currency to donate to the World Health Organization's COVID-19 relief fund.

By Robert Williams • April 8, 2020

Chinese mobile users delay buying 5G phones, study says

Uncertainties about COVID-19 have dampened plans for big-ticket purchases, signaling how the pandemic may dent global 5G adoption this year.

By Robert Williams • April 8, 2020

CNN acquires Canopy, maker of personalized news app Tonic

The deal comes as the cable news network has reportedly been working on a fresh digital content platform.

By Dianna Christie • April 8, 2020

Quibi hits only 300K downloads on first day

According to Sensor Tower, the total was a fraction of the 4 million downloads Disney+ racked up on its release day in November.

By Robert Williams • April 8, 2020

Nathan's Famous upgrades tech, adds geotargeting and digital ordering

In a one-month pilot, the chain saw increased engagement at a lower cost-per-click since adding AI-enabled ad formats to its marketing mix.

By Dianna Christie • April 8, 2020

Consumers aren't adopting mobile wallets, even during the pandemic

Mobile wallets accounted for a small portion of eligible transactions, despite the coronavirus outbreak, according to a PYMNTS.com report.

By Tatiana Walk-Morris • April 7, 2020

Communication software brands like Zoom triple ad spending under coronavirus

A jump in Q1 comes as enterprise businesses, brands and consumers are looking for ways to stay connected during pandemic lockdown.

By Peter Adams • April 7, 2020

Foursquare merges with location data rival Factual

While COVID-19 currently limits people's movements, the combined companies will be well positioned for growth when the pandemic subsides and people return to everyday activities.

By Robert Williams • April 7, 2020

Report: Amazon pulls third-party vendors from affiliate program

The suspension follows similar moves by Walmart, and could hurt publishers that rely on affiliate incomes as advertising retreats and programs are cut.

By Dianna Christie • April 7, 2020

Pepsi sponsors global celebrity-filled streaming special for COVID-19 relief

The company will donate marketing expertise and resources, including reallocating paid media and leveraging its agencies, for the April 18 event.

By Dianna Christie • April 7, 2020

Report: Apple software update hints at expansion of search ads

The new Search Ads Campaign Management API may let marketers place search ads outside the App Store.

By Robert Williams • April 6, 2020

Essence hosts virtual wellness event to reach people in lockdown

The media company's event included presentations from leaders across fields and used a live Q&A platform to let viewers at home participate.

By Dianna Christie • April 6, 2020

Brands recalibrate to community-building during quarantine

Social distancing mandates upended in-person activations, leading brands like Chipotle to get creative with cultivating connections online. But can they sustain momentum once the pandemic subsides?

By Natalie Black (Koltun) • April 6, 2020

Zoom CEO admits 'missteps,' wants company to become security-first

The company's overnight popularity put its flaws under a microscope.

By Samantha Schwartz • April 6, 2020

Accenture buys B2B marketing agency Yesler

The deal will add account-based marketing, customer advocacy, sales enablement and marketing automation services to Accenture's offerings.

By Robert Williams • April 5, 2020

Report: YouTube plans 'Shorts' video-sharing feature to challenge TikTok

In a feed akin to ByteDance's service, the feature will show user-created videos and be within YouTube's mobile app.

By Robert Williams • April 3, 2020

T-Mobile offers free Quibi to select wireless plans

The wireless carrier wants to boost its value for customers as rivals like AT&T and Verizon tout free content offerings from their respective media companies.

By Robert Williams • April 3, 2020

Report: Walmart suspends affiliate program with MagicLinks, Rakuten

The suspension could hurt influencers and other creators that rely on affiliate incomes as advertising retreats and programs are cut.

By Dianna Christie • April 3, 2020

Huawei adds Discover.film streaming app to 100M smartphones

The streaming platform last month saw a 220% lift in viewership as the coronavirus pandemic boosts demand for short films.

By Robert Williams • April 2, 2020

Snapchat brings Stories to other apps

By integrating with App Stories, developers can let users post disappearing messages from Snapchat​ without needing specialized coding expertise.

By Robert Williams • April 1, 2020

Apple buys Dark Sky weather app, shuts down Android version

The hyperlocal weather app isn't accepting new signups for its API, which will continue to operate through the end of 2020.

By Robert Williams • April 1, 2020

Gartner: 65% of CMOs are preparing for budget cuts

Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends.

By Dianna Christie • April 1, 2020