Ad Tech: Page 50
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Retrieved from Discover.film on April 02, 2020
Huawei adds Discover.film streaming app to 100M smartphones
The streaming platform last month saw a 220% lift in viewership as the coronavirus pandemic boosts demand for short films.
By Robert Williams • April 2, 2020 -
Courtesy of Snap
Snapchat brings Stories to other apps
By integrating with App Stories, developers can let users post disappearing messages from Snapchat without needing specialized coding expertise.
By Robert Williams • April 1, 2020 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Retrieved from Dark Sky.
Apple buys Dark Sky weather app, shuts down Android version
The hyperlocal weather app isn't accepting new signups for its API, which will continue to operate through the end of 2020.
By Robert Williams • April 1, 2020 -
Gartner: 65% of CMOs are preparing for budget cuts
Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends.
By Dianna Christie • April 1, 2020 -
AppsFlyer: Facebook faces growing Google rivalry in mobile ad retargeting
Google's share of retargeting rose 44% in the second half of 2019, compared with market leader Facebook, whose share expanded 5%.
By Robert Williams • March 31, 2020 -
Mobile gaming jumps 24% as people quarantine at home, AdColony finds
Almost half of mobile users are playing new games on their smartphones, posing an opportunity to extend a gaming brand's reach.
By Robert Williams • March 31, 2020 -
Courtesy of Perfect Corp.
YouCam Makeup gives beauty brands free AR sampling tech
Beauty brands can list up to 100 products in the augmented reality app through July 31 as part of the complimentary program.
By Robert Williams • March 31, 2020 -
Opinion
Mitigating the damage of mega-event cancellations due to coronavirus
Despite lost time and nonrecoverable costs, marketers can alleviate major damage of cancellations through ample contingency planning and swift responses, writes Gartner's Jessica Ekholm.
By Jessica Ekholm • March 31, 2020 -
Deep Dive
How will coronavirus pressures shape the agency in-housing debate?
The in-house model's focus on cost and efficiency may be appealing in a tough economy, but existing problems with the approach may be amplified.
By Peter Adams • March 30, 2020 -
Courtesy of Pinterest
Pinterest upgrades merchant services as shopping searches jump
The platform updated its "conversion insights" to help retailers see more information about its effect on website visits, checkouts and sales.
By Robert Williams • March 26, 2020 -
'Pokémon Go' spending jumps 67% after indoor play adjustments
U.S. players of the location-based AR game spent $7.8 million, or 34% of the worldwide total.
By Robert Williams • March 26, 2020 -
Courtesy of Pinterest
Pinterest unveils 'Today' tab as traffic hits record highs
The new feature provides a hub for timely information, including updates about the coronavirus pandemic.
By Robert Williams • March 25, 2020 -
Retrieved from Instagram on March 25, 2020
Instagram adds video chat to help people stay connected
As part of its coronavirus-related efforts, the platform also added a "Stay Home" sticker that shares posts to a collective story about social distancing.
By Robert Williams • March 25, 2020 -
Courtesy of DPAA Global
'We Are the Countervirus' PSA launches on digital OOH, social media
The campaign from a trade group for outdoor advertising urges people to “spread" a positive message while expressing appreciation for those helping others during the pandemic.
By Robert Williams • March 25, 2020 -
Permission granted by Diageo
Diageo CMO Saller steps down after 20 years with spirits giant
Serving as marketing chief since 2013, she earned frequent industry accolades, particularly for her work around gender equality.
By Peter Adams • March 24, 2020 -
Twitter's ad revenue takes a hit around coronavirus even as active users surge
In a sign of marketers remaining cautious during the pandemic, the platform pulled its Q1 guidance, citing a recent significant change in revenue.
By Peter Adams • March 24, 2020 -
Courtesy of SoundCloud
SoundCloud teams with Twitch to help musicians get paid from livestreams
Having affiliate status on Twitch lets streamers run ads, link to music and merchandise stores and receive direct donations from fans.
By Robert Williams • March 24, 2020 -
Retrieved from Tapjoy on March 23, 2020
Huuuge Games boosts ROAS in test of Tapjoy ad format
Tapjoy's first multi-reward cost-per-engagement format lets app publishers offer several rewards to gamers from the same offer.
By Robert Williams • March 23, 2020 -
Courtesy of Shopify
Shopify launches 3D model, video integration for merchants
To entice customers and support sellers, the e-commerce platform introduced new features that don't require custom coding or a third-party app.
By Tatiana Walk-Morris • March 20, 2020 -
Podcast audience grows 16% to 104M US listeners, survey finds
About 37% of consumers aged 12 and older are podcast listeners, while 75% of all respondents are aware of the format.
By Robert Williams • March 20, 2020 -
TikTok opens programmatic ad inventory to Trade Desk in Asia-Pacific countries
PepsiCo is the first advertiser to access the viral video app's inventory with a campaign for Lay's in Thailand.
By Robert Williams • March 20, 2020 -
Local OTT ad spend jumps 127% as connected TV audience grows
The total number of local OTT campaigns jumped 58% while the number of advertisers increased 33% from a year earlier.
By Robert Williams • March 20, 2020 -
HTC pivots to host annual conference in VR
As more industry events are canceled due to the pandemic, the smartphone company's virtual show demonstrates how businesses can quickly adjust.
By Dianna Christie , Natalie Black (Koltun) • March 20, 2020 -
Retrieved from Flickr.
Comscore, Kargo implement new brand safety tools addressing coronavirus
Marketers are looking to steer clear of advertising around pandemic-related content, which is creating a conundrum for publishers.
By Peter Adams • March 19, 2020 -
Retrieved from Apple App Store on March 19, 2020
Popsugar plans free workout app as coronavirus disrupts routines
Once the crisis abates, the women's lifestyle brand could convert users into paying subscribers or develop another revenue model to keep it free and ad-supported.
By Robert Williams • March 19, 2020
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