Why podcasting is a key 21st century media experience

It's intimate, it's engaging and it scales. Here are six key insights from the Podcast Upfront 2019, according to the IAB's Zoe Soon.

By Zoe Soon • Oct. 24, 2019

Guitar maker Fender strikes chord with new Songs subscription app

Fender aims to boost customer lifetime value while cutting guitar students' 90% first-year abandonment rate.

By Robert Williams • Oct. 23, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Mastercard snaps up loyalty platform SessionM

Customer engagement is at the center of the deal, as Mastercard looks to help client partners improve their loyalty programs in a digital world.

By Dianna Christe • Oct. 23, 2019

9 recent CMO departures that point to the radical transformation of marketing

Dunkin's Tony Weisman announcing plans to exit capped off a remarkable few months that also saw leadership changes at McDonald's, Taco Bell and Johnson & Johnson.

By Peter Adams • Oct. 23, 2019

Snap's ad revenue jumps 50% as Snapchat gains 7M users

CEO Evan Spiegel doesn't see Bytedance's popular social video app TikTok as a key rival.

By Robert Williams • Oct. 23, 2019

TikTok bans accounts showing Islamic State propaganda videos

Some of the videos were decorated with filters of stars and stripes, apparently to make them more visually inviting to teens.

By Robert Williams • Oct. 22, 2019

Adobe aims to inspire creatives with new Alexa voice app

By saying, "Hey Alexa, open the Adobe Inspiration Engine," users can hear inspirational quotes from creative professionals and do guided exercises.

By Robert Williams • Oct. 22, 2019

Kik messaging app avoids shutdown with MediaLab takeover

MediaLab plans to sell advertising in the app while making investments to improve the user experience.

By Robert Williams • Oct. 21, 2019

Hyundai taps agency exec as CMO following Dean Evans' departure

Angela Zepeda was SVP and managing director at Innocean, the automaker's agency of record, and is known for her expertise in marketing to women.

By Robert Williams • Updated Oct. 21, 2019

Amazon agency specialist breaks down the platform's opportunities and challenges

At 4A's StratFest, Podean CEO Mark Power said it's important to get the foundations right when working with Amazon, something that's resource-intensive but could be worth the effort.

By Peter Adams • Oct. 18, 2019

Snapchat pilots dynamic ads to broaden marketer appeal

Brands Shady Rays, Princess Polly and Vitaly boosted return on ad spend while cutting costs in tests of the new format.

By Robert Williams • Oct. 18, 2019

KFC's chicken-scented 'seasoned tickets' sold out on StubHub in 2 hours

Buyers will receive the $75 tickets in the mail, entitling them to order 48 wings every week for 10 weeks through Jan. 15.

By Barry Levine • Oct. 18, 2019

YouCam scares up 13 AR face filters for Halloween looks

The seasonal styles come as YouTube debuts similar capabilities and Amazon adds virtual lipstick trials with L'Oréal's Modiface technology.

By Robert Williams • Oct. 18, 2019

Accenture: More consumers willing to share data when there's transparency

However, more than 75% of consumers said they are uncomfortable with data collection through microphones or voice assistants.

By Robert Williams • Oct. 17, 2019

Wendy's sponsors mobile games in Giphy's new digital arcade

As the launch partner for Giphy Arcade, the fast food chain again shows a willingness to experiment with unique, interactive formats​.

By Robert Williams • Oct. 17, 2019

Theft is a major risk for retailers using scan-and-go, expert says

But companies can mitigate that risk with additional layers of protection, including security cameras, customer notices and enhanced employee training. 

By Krishna Thakker • Oct. 16, 2019

MLB strikes deal with Fox Bet gaming platform

The sports betting app now has the right to use the league's logos and Statcast data feed.

By Robert Williams • Oct. 16, 2019

Walmart relaunches online toy 'lab'

After forming a joint venture last year, the retailer partnered with Eko to create interactive programming.

By Ben Unglesbee • Oct. 16, 2019

Google delivers Pixel smartphones in special Domino's box

More than 50 YouTube influencers received the tech giant's newest smartphone that features hands-free capabilities.

By Robert Williams • Oct. 16, 2019

EMarketer: Amazon search ads will cut into Google's market share

Google's slice of the U.S. search ad space will slide to 70.5% by 2021, from 73% this year, the researcher forecast.

By Robert Williams • Oct. 15, 2019

Sony drops personalized T-shirts designed around Spotify music habits

Fans of U.K. rock band Bring Me The Horizon can visit the Amo in Colour microsite to customize items based on their song preferences.

By Robert Williams • Oct. 15, 2019

Nike's TraceMe acquisition signals bigger digital media ambitions

The startup offers a predication-based platform called Tally, but a source told TechCrunch Nike was more drawn to its tech and talent. 

By Barry Levine • Oct. 15, 2019

Visa, Mastercard, eBay exit Facebook Libra digital currency group

The exodus comes a week before Mark Zuckerberg faces questions from lawmakers about the company's digital currency plans.

By Robert Williams • Oct. 14, 2019

A 'painful situation': Publicis' dire Q3 results accentuate sluggish transformation

Releasing earnings early, the company forecast full-year organic revenue growth will drop 2.5%. Investors appear to be growing flustered.

By Peter Adams • Oct. 11, 2019

Sony's 'Ghostbuster' experience in Japan includes AR headset prototype

Visitors to Ginza Sony Park can battle virtual ghosts in the immersive, location-based game that blends CGI with real-world settings.

By Robert Williams • Oct. 11, 2019