Brands should avoid death by a thousand data points

Over-collecting or overusing customer data can risk trust, urging marketers to respect the data exchange and commit to ethical practices, writes Airship's Mike Herrick.

By Mike Herrick • Oct. 31, 2019

Venmo kicks off rewards program with offers at Target, Sephora

The move comes as the peer-to-peer payments platform prepares to launch a credit card next year.

By Tatiana Walk-Morris • Oct. 31, 2019

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Amazon lets Alexa users pay utility bills with voice commands

The e-commerce giant predicts its new payment service will be available in 95% of ZIP codes by the end of 2019.

By Robert Williams • Oct. 30, 2019

Google updates mobile Shopping ads to include user images with reviews

Half of digital shoppers say images in search results help them decide what to buy, according to the tech giant.

By Robert Williams • Oct. 30, 2019

Airbnb teams with The Dodo on animal-related travel experiences

In one example, people visiting Arizona can hike with Penni the dog, a popular animal from The Dodo media brand.

By Dianna Christe • Oct. 30, 2019

JetBlue adds in-app chat for quicker customer support

A new platform keeps a record of prior online interactions between customers and airline employees to ease future conversations.

By Robert Williams • Oct. 30, 2019

Tribune taps Lotame's Cartographer for 'one-and-done' data compliance

The product launch comes as Google announces plans to end support for third-party tracking pixels on YouTube next year.

By Chris Kelly • Oct. 30, 2019

NBCUniversal rolls out shoppable ad unit

Now out of beta testing with brands including Lacoste and Walmart, the format generated conversions that were 30% greater than e-commerce benchmarks.

By Robert Williams • Oct. 29, 2019

Google ad sales climb 17% to record $33.9B on automated bidding muscle

One million advertisers use the responsive search ad format that uses machine learning to create a customized ad for searches.

By Robert Williams • Oct. 29, 2019

CMOs are in a 'desperate fight for survival,' Forrester says

Ultimately, one designated executive will be responsible for everything related to the customer, though there is no guarantee that this will be a CMO.

By Barry Levine • Oct. 29, 2019

Spotify ad revenue jumps 29% as podcast listenership booms

However, ad revenue missed internal goals after switching from Google's DoubleClick Sales Manager to software that dampened sales by $10 million.

By Robert Williams • Oct. 29, 2019

Bank of America revamps mobile app with new AI features

Digital assistant Erica will offer more security checks and information on debt management early next year.

By Robert Williams • Oct. 28, 2019

Solving OOH's attribution problem takes on new urgency amid a renaissance

OOH spending is again on the rise, hitting pre-recession levels, but figuring out measurement is now table stakes versus a nice-to-have feature.

By Dianna Christe • Oct. 28, 2019

Amazon's ad sales growth a highlight of Q3 earnings miss

The quarter's growth rate of more than 45% for advertising sales outpaces the first two quarters of the year, at 34% and 37%, respectively.

By Daphne Howland • Oct. 25, 2019

Brands get more Snapchat capabilities with new tool kit

FabFitFun, Vice and Buzzfeed are launch partners for the new Creative Kit for Web.

By Robert Williams • Oct. 25, 2019

Voice assistants are getting dumber with age, study says

Amazon's Alexa, Apple's Siri, Google Assistant and Microsoft's Cortana answered fewer questions correctly than they did in past studies.

By Robert Williams • Oct. 25, 2019

Twitter's ad business stumbles as tech bugs bog down performance

The company previously forecast a slowdown in Q3, but unexpected glitches considerably hindered growth.

By Peter Adams • Oct. 24, 2019

42% of ad spend through Amazon goes to brand awareness, study says

Ad spend through Amazon's DSP was up 30% in Q3 as brands increasingly targeted ads on Amazon web properties as well as on sites it doesn't own.

By Dianna Christe • Oct. 24, 2019

Apple Pay surpasses Starbucks as most popular mobile payment app

Proximity mobile payments will more than double to $220 billion by 2023 from $98.9 billion in the U.S. this year, eMarketer estimates.

By Robert Williams • Oct. 24, 2019

Taco Bell, T-Mobile buy in as Quibi fills year 1 ad space

Set to launch in April, the mobile video platform is offering non-skippable pre-roll spots and plans to experiment with other ad formats.

By Robert Williams • Oct. 24, 2019

Why podcasting is a key 21st century media experience

It's intimate, it's engaging and it scales. Here are six key insights from the Podcast Upfront 2019, according to the IAB's Zoe Soon.

By Zoe Soon • Oct. 24, 2019

Guitar maker Fender strikes chord with new Songs subscription app

Fender aims to boost customer lifetime value while cutting guitar students' 90% first-year abandonment rate.

By Robert Williams • Oct. 23, 2019

Mastercard snaps up loyalty platform SessionM

Customer engagement is at the center of the deal, as Mastercard looks to help client partners improve their loyalty programs in a digital world.

By Dianna Christe • Oct. 23, 2019

9 recent CMO departures that point to the radical transformation of marketing

Dunkin's Tony Weisman announcing plans to exit capped off a remarkable few months that also saw leadership changes at McDonald's, Taco Bell and Johnson & Johnson.

By Peter Adams • Oct. 23, 2019

Snap's ad revenue jumps 50% as Snapchat gains 7M users

CEO Evan Spiegel doesn't see Bytedance's popular social video app TikTok as a key rival.

By Robert Williams • Oct. 23, 2019