Ad Tech: Page 68


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    TikTok bans accounts showing Islamic State propaganda videos

    Some of the videos were decorated with filters of stars and stripes, apparently to make them more visually inviting to teens.

    By Oct. 22, 2019
  • Adobe aims to inspire creatives with new Alexa voice app

    By saying, "Hey Alexa, open the Adobe Inspiration Engine," users can hear inspirational quotes from creative professionals and do guided exercises.

    By Oct. 22, 2019
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    Trendline

    Multichannel Optimization

    There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

    By Marketing Dive staff
  • Kik messaging app avoids shutdown with MediaLab takeover

    MediaLab plans to sell advertising in the app while making investments to improve the user experience.

    By Oct. 21, 2019
  • Hyundai taps agency exec as CMO following Dean Evans' departure

    Angela Zepeda was SVP and managing director at Innocean, the automaker's agency of record, and is known for her expertise in marketing to women.

    By Updated Oct. 21, 2019
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    Retrieved from Amazon on July 05, 2018
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    Amazon agency specialist breaks down the platform's opportunities and challenges

    At 4A's StratFest, Podean CEO Mark Power said it's important to get the foundations right when working with Amazon, something that's resource-intensive but could be worth the effort.

    By Oct. 18, 2019
  • Snapchat pilots dynamic ads to broaden marketer appeal

    Brands Shady Rays, Princess Polly and Vitaly boosted return on ad spend while cutting costs in tests of the new format.

    By Oct. 18, 2019
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    Retrieved from KFC on October 18, 2019
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    KFC's chicken-scented 'seasoned tickets' sold out on StubHub in 2 hours

    Buyers will receive the $75 tickets in the mail, entitling them to order 48 wings every week for 10 weeks through Jan. 15.

    By Barry Levine • Oct. 18, 2019
  • YouCam scares up 13 AR face filters for Halloween looks

    The seasonal styles come as YouTube debuts similar capabilities and Amazon adds virtual lipstick trials with L'Oréal's Modiface technology.

    By Oct. 18, 2019
  • Accenture: More consumers willing to share data when there's transparency

    However, more than 75% of consumers said they are uncomfortable with data collection through microphones or voice assistants.

    By Oct. 17, 2019
  • Wendy's sponsors mobile games in Giphy's new digital arcade

    As the launch partner for Giphy Arcade, the fast food chain again shows a willingness to experiment with unique, interactive formats​.

    By Oct. 17, 2019
  • Theft is a major risk for retailers using scan-and-go, expert says

    But companies can mitigate that risk with additional layers of protection, including security cameras, customer notices and enhanced employee training. 

    By Krishna Thakker • Oct. 16, 2019
  • MLB strikes deal with Fox Bet gaming platform

    The sports betting app now has the right to use the league's logos and Statcast data feed.

    By Oct. 16, 2019
  • Walmart relaunches online toy 'lab'

    After forming a joint venture last year, the retailer partnered with Eko to create interactive programming.

    By Ben Unglesbee • Oct. 16, 2019
  • Google delivers Pixel smartphones in special Domino's box

    More than 50 YouTube influencers received the tech giant's newest smartphone that features hands-free capabilities.

    By Oct. 16, 2019
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    John Hazard and Lisa Burdige
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    EMarketer: Amazon search ads will cut into Google's market share

    Google's slice of the U.S. search ad space will slide to 70.5% by 2021, from 73% this year, the researcher forecast.

    By Oct. 15, 2019
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    Spotify
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    Sony drops personalized T-shirts designed around Spotify music habits

    Fans of U.K. rock band Bring Me The Horizon can visit the Amo in Colour microsite to customize items based on their song preferences.

    By Oct. 15, 2019
  • Nike's TraceMe acquisition signals bigger digital media ambitions

    The startup offers a predication-based platform called Tally, but a source told TechCrunch Nike was more drawn to its tech and talent. 

    By Barry Levine • Oct. 15, 2019
  • Visa, Mastercard, eBay exit Facebook Libra digital currency group

    The exodus comes a week before Mark Zuckerberg faces questions from lawmakers about the company's digital currency plans.

    By Oct. 14, 2019
  • A 'painful situation': Publicis' dire Q3 results accentuate sluggish transformation

    Releasing earnings early, the company forecast full-year organic revenue growth will drop 2.5%. Investors appear to be growing flustered.

    By Oct. 11, 2019
  • Sony's 'Ghostbuster' experience in Japan includes AR headset prototype

    Visitors to Ginza Sony Park can battle virtual ghosts in the immersive, location-based game that blends CGI with real-world settings.

    By Oct. 11, 2019
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    Pinterest
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    Pinterest reduces self-harm posts by 88% with AI

    The social media platform observed World Mental Health Day by delivering more features and resources to support emotional well-being.

    By Oct. 11, 2019
  • Abercrombie & Fitch, Hollister launch Instagram Checkout

    Shoppers can also get shipping and delivery notifications for their orders within the image-sharing app.

    By Lisa Rowan • Oct. 10, 2019
  • Subway names new CMO as chain looks for turnaround

    Carrie Walsh is the first permanent marketing chief in several months and joins the company after it shuttered 1,100 stores last year.

    By Oct. 10, 2019
  • Report: Google readies 5G smartphone ahead of Apple

    A 5G version by the Pixel device maker may debut as early as next week, Nikkei Asian Review reported.

    By Oct. 10, 2019
  • P&G's Herbal Essences unveils Alexa skill for vision-impaired people

    The haircare brand also provides specialized help to blind and vision-impaired people through the Be My Eyes app.

    By Oct. 10, 2019