Ad Tech: Page 69
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Mercedes-Benz revs up AR, voice tech with immersive game at US Open
A voice command activates a virtual tennis lesson from brand ambassador Sloane Stephens and aims to highlight Mercedes' in-car features.
By Natalie Black (Koltun) • Aug. 22, 2019 -
OOH ad revenues reach post-recession high after 7.7% rise in Q2
Digital offerings accounted for nearly one-third of channel revenue, and top spenders included Facebook, Amazon and Apple.
By Barry Levine • Aug. 22, 2019 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
HSBC hires flash mobs to hype tap-and-go tech
The bank is using New York's new cardless subway network to drum up awareness of its contactless cards.
By Dan Ennis • Aug. 21, 2019 -
Facebook's new off-site activity tool likely to impact marketers
Users can see information that apps and websites gather about them and prevent the data from being linked to their Facebook accounts.
By Robert Williams • Aug. 21, 2019 -
In-app ad impressions jumped 26% in Q2 on video strength, study finds
Advertisers are shifting their media spending from the open market to private marketplaces due to concerns about mobile ad fraud.
By Robert Williams • Aug. 21, 2019 -
Opinion
The boardroom's obsession with NPS is shortsighted
Companies blinded by the single metric are doing their customers a disservice and sacrificing relevant insights that could turn profits and heads, writes Clarabridge's Sid Banerjee.
By Sid Banerjee • Aug. 21, 2019 -
Are mobile apps worth it for small retailers?
BuyBuy Baby and Little Birdies Boutique have two things in common: Both are children's retailers and can be found in Apple's App Store.
By Tatiana Walk-Morris • Aug. 20, 2019 -
Twitter debuts 6-second video bidding unit to encourage more short-form ads
Dell boosted its view rate by more than 22% in Brazil with shorter ads on the social platform.
By Robert Williams • Aug. 20, 2019 -
Walmart's CMO to depart after a year on the job
The company also announced the creation of a new retail marketing team focused on store initiatives, merchandising and e-commerce.
By Ben Unglesbee • Aug. 20, 2019 -
Google to wind down accelerated ad delivery in bid to bolster efficiency
Search and shopping campaigns will automatically switch to standard delivery by Oct. 1.
By Robert Williams • Aug. 20, 2019 -
Sponsored by Quad
Realism: The key to Gen Z marketing
Generation Z has $40 billion in spending power. Marketers need a new mindset to connect with this generation.
Aug. 20, 2019 -
New Uber feature incentivizes shared rides
Non-Stop Shared Rides will make carpooling more convenient for some passengers, potentially elevating Uber's value over rivals.
By Katie Pyzyk • Aug. 19, 2019 -
Google pulls 85 adware-infected apps after 8M downloads
The apps exploited older versions of Android to trigger ads that were difficult to skip and often five minutes long.
By Robert Williams • Aug. 19, 2019 -
Smartwatch market expands 38% in Q2 on Apple, Samsung strength
Fitbit's Versa Lite watch lost market share, indicating that consumers are less likely to buy lower-end wearables with pared-down features.
By Robert Williams • Aug. 16, 2019 -
52% of retailers feel ill-prepared to support emerging mobile tech, study says
AI, chatbots and AR/VR are supported by just 9% of retailers, and a lack of integration could hinder customer engagement.
By Robert Williams • Aug. 15, 2019 -
Ad Age: Walmart's digital ad in-housing hits technical snags
Amid the retailer's transition from working with WPP's Triad, some executives are airing frustrations around inventory and a tiered advertiser system.
By Barry Levine • Aug. 15, 2019 -
Report: Google to end longtime ban on fantasy sports ads
Beginning in some states this month, the change lets brands like DraftKings and FanDuel buy media placements through Google Ads and DV360.
By Robert Williams • Aug. 14, 2019 -
Opinion
Nevada's new privacy law is just the beginning
Not many marketers could easily define the difference between something like the GDPR, the CCPA or other proposed state-level privacy laws. That needs to change, writes Adara's Angela Sultana.
By Angela Sultana • Aug. 14, 2019 -
Promise of personalization has little impact on consumer willingness to share data, study reveals
Consumers are less likely to provide information this year than they were in 2018, including details as general as email addresses.
By Dianna Christe • Aug. 14, 2019 -
Coty's DTC brand Younique launches AR beauty tool
The company introduced facial analysis tech to let users virtually sample cosmetics.
By Kaarin Moore • Aug. 13, 2019 -
TikTok's parent company unveils Chinese search engine to rival Baidu
ByteDance is parlaying its core business in news and video into a potentially lucrative market for search advertising.
By Robert Williams • Aug. 13, 2019 -
Accenture Interactive buys design shop Insitum to firm up Latin American presence
The consultancy will leverage the Mexico-based agency, which brings more than 200 employees, to support its existing Fjord unit.
By Peter Adams • Aug. 13, 2019 -
28% of marketers struggle with in-app video delivery, study says
The biggest issues marketers face around in-app video are awareness, low engagement and inadequate metrics.
By Robert Williams • Aug. 12, 2019 -
InMarket acquires Thinknear as location-based marketing industry consolidates
The merger follows Foursquare's purchase of location-tracking firm Placed from Snap in June.
By Robert Williams • Aug. 9, 2019 -
Facebook pilots video streaming subscriptions for Watch
Content from CollegeHumor, MotorTrend, BritBox and Tastemade Plus will roll out in the coming weeks in the U.S. only.
By Robert Williams • Aug. 9, 2019
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