Virtual ambassadors cloud already murky legal picture for influencer marketing

Whether or not CGI avatars have staying power, they're raising questions around the increasingly blurred lines between content and ads in digital media.

By Natalie Black (Koltun) • Oct. 1, 2019

Foot Locker invests in e-commerce and content platform NTWRK

The relationship will allow the athletics retailer to access another channel through which to reach young consumers.

By Tatiana Walk-Morris • Sept. 30, 2019

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Uber Eats, Rachael Ray to open virtual kitchen

The celebrity chef will offer a menu with meals from her new cookbook in 10 markets through the delivery company's app.

By Alicia Kelso • Sept. 30, 2019

Spotify powers New Orleans concert, documentary

The city's tourism agency used listener data to select a group to attend the concert, which will be made into a full-length movie.

By Robert Williams • Sept. 30, 2019

Shopify expands ad-buying tools to Microsoft's search network

Microsoft Advertising reaches more than 116 million unique searchers in the U.S. who use Bing each month.

By Robert Williams • Sept. 30, 2019

General Mills CMO predicts 'amorphous' agencies in the future

Ivan Pollard, who received flak in May for General Mills' RFP process, offered predictions around the gig economy and automation.

By Peter Adams • Sept. 27, 2019

App Annie expands mobile ad analytics with Libring buy

The combination will let brands and mobile publishers view market data and advertising analytics side-by-side.

By Robert Williams • Sept. 27, 2019

Twitch taps comedian Eric Andre for 1st brand campaign

The platform is included in a deal between Amazon and the NFL to stream "Thursday Night Football" for the third straight year.

By Robert Williams • Sept. 27, 2019

McCormick unveils Flavor Maker app for home chefs

The app has an immersive VR video called "Fields of Vision" to show how spices are harvested.

By Robert Williams • Sept. 26, 2019

Amazon expands Alexa with voice-powered wearables

The virtual assistant is also getting its first celebrity voice setting, enabling users to change Alexa to sound like actor Samuel L. Jackson.

By Robert Williams • Sept. 26, 2019

Make a serious impression on the Chinese mobile market with the right DSP

The greatest growth in programmatic ads will come from China with a 31.5% increase in China by 2020.

By Kevin Ford, Marketing Manager, NativeX • Sept. 26, 2019

Pickles, mayo and data privacy: Jersey Mike's rethinks mobile authentication

While historically slow to adopt new technologies, restaurants have to rethink mobile systems in an era of heightened privacy concerns.

By Samantha Schwartz • Sept. 25, 2019

Snapchat lengthens video ad limit to 3 minutes

The image-messaging app also added swipe-up actions to six-second commercials and goal-based bidding.

By Robert Williams • Sept. 25, 2019

Google overtakes Facebook as top driver of app installs, study says

Social video app TikTok and news app TopBuzz — both run by ByteDance — showed the fastest growth in driving app installs.

By Robert Williams • Sept. 25, 2019

Kabbage founders aim to connect small businesses, influencers

The new startup looks to fill a need for small businesses that may be seeking a more surefire model than a digital marketing campaign in which they pay for clicks but have no guarantee of sales conversions.

By Dan Ennis • Sept. 24, 2019

Macy's tests Verizon Media's new immersive AR ads

The AR ads let marketers create immersive interactive content for customers who want to evaluate virtual versions of products.

By Robert Williams • Sept. 24, 2019

Kraft Heinz brings mobile-activated packaging to Walmart

The "Find the Golden Single!" promotion gave shoppers a chance to win $50 with an interactive mobile game.

By Robert Williams • Sept. 24, 2019

How mobile helps Hershey manage impulse purchases

Ahead of peak candy-buying season, executives shared how mobile can bring together media, distribution and customer insights.

By Natalie Black (Koltun) • Sept. 24, 2019

Forrester: Agencies' data platforms capture significant ad spend but face challenges

To meet CMOs' need for data-driven performance, agency holding groups have invested more than $12 billion in technology and databases since 2014.

By Robert Williams • Sept. 24, 2019

Facebook suspends 69K apps amid privacy investigation

The social network's announcement indicates that data-sharing among apps was more prevalent than suggested last year.

By Robert Williams • Sept. 23, 2019

Amazon offers free mobile game content to Prime members

The e-commerce giant reportedly plans to expand free items for gameplay after starting with Tencent's PUBG Mobile.

By Robert Williams • Sept. 23, 2019

Tinder's interactive video series 'Swipe Night' seeks Gen Z daters

The choose-your-own-adventure series aims to give younger users of the dating app something to talk about.

By Robert Williams • Sept. 23, 2019

Roku's new tool measures incremental reach across OTT, TV ads

Verizon is in the alpha program for a tool that could help brands avoid over-frequency as consumers increasingly watch TV on multiple platforms.

By Dianna Christe • Sept. 23, 2019

Sephora tops ranking of retail personalization for 3rd straight year

Nordstrom jumped to second place with an improved score for mobile retailing, Sailthru found.

By Robert Williams • Sept. 20, 2019

CTV startup Innovid acquires display ad firm Herolens

Beyond giving Innovid more cross-channel flexibility, the deal aims to shore up strength against the ad-serving "duopoly" of Google and Amazon.

By Peter Adams • Sept. 20, 2019