Ad Tech: Page 70
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Twitter cuts off third-party data amid privacy mistakes
The change comes as the company apologized for using people's personal information for advertising purposes without their consent.
By Robert Williams • Aug. 8, 2019 -
Puma puts geotargeted ads on taxis for situationally aware OOH push
A data-rich execution promoting Puma's flagship store comes as marketers seek better ways to measure OOH's impact.
By Barry Levine • Aug. 8, 2019 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Snickers spurs 42M views from Holler's branded stickers
The Mars candy converted 61,000 users into brand advocates by letting them decorate mobile messages with animated images.
By Robert Williams • Aug. 8, 2019 -
Study: Consumer brands waste $50B of digital, trade marketing spend
Of the $60 billion put toward digital last year, more than half showed either negative ROI or the returns weren't measured at all.
By Peter Adams • Aug. 7, 2019 -
McDonald's, Burger King and Subway pilot scannable programmatic print ads
A Brazilian newspaper printed QR codes to deliver ads that can be customized in real time based on weather and location.
By Robert Williams • Aug. 7, 2019 -
Google debuts app-ads.txt support to start blocking unauthorized ads this month
The search giant will implement the IAB Tech Lab's anti-fraud tech on its Ad Manager and AdMob mobile ad network.
By Robert Williams • Aug. 7, 2019 -
Nike buys data analytics startup Celect to boost DTC sales
Retailers use data from the cloud-based platform to optimize their inventories with hyper-local demand predictions.
By Robert Williams • Aug. 7, 2019 -
Macy's back-to-school push debuts with Snapchat shopping, TikTok challenge
In its first ad campaign on the social apps, Macy's aims to appeal to mobile-savvy consumers and drum up user-generated content.
By Robert Williams • Aug. 6, 2019 -
Walmart may tap unbanked market with cryptocurrency plan
Facebook, which has drawn fire over its Libra cryptocurrency plans, may act as a warning sign for potential hurdles.
By Dan Ennis • Aug. 6, 2019 -
Microsoft buys PromoteIQ to help retailers build on-site ad programs
The deal opens up a potentially significant new arena for Microsoft with brand marketers — advertising to shoppers on e-commerce sites.
By Barry Levine • Aug. 6, 2019 -
Böen wine taps NFC tags for connected bottle caps
Shoppers can unlock details without downloading an app, letting the vintner offer the equivalent of a TV commercial at a fraction of the cost of in-aisle ads.
By Robert Williams • Aug. 6, 2019 -
Study: 38% of shoppers purchase via retailers' mobile apps
While Amazon is the top tool for discovering products, offline remains the most popular buying channel.
By Tatiana Walk-Morris • Aug. 5, 2019 -
Smartphone shipments slip 2.3%, but show signs of stabilizing, IDC says
A slower pace of declines suggests that demand is starting to pick up.
By Robert Williams • Aug. 5, 2019 -
YouGov: Some ad blocker users still view 'acceptable' ads
A growing segment of consumers wants to filter, rather than block, ads and understands the importance of ads for supporting quality content.
By Dianna Christe • Aug. 5, 2019 -
Google pilots 'Play Pass' subscriptions for app store
Arriving as Apple readies its similar Arcade service, Google's test program grants access to apps and games for a monthly fee of $4.99.
By Robert Williams • Aug. 5, 2019 -
Pinterest posts 62% revenue jump in 'blowout' Q2
After a rocky initial run on the public markets, the platform was bolstered by the internationalization of its ad business and shoppable products.
By Peter Adams , Barry Levine • Aug. 2, 2019 -
Kantar looks to speed up, scale data-driven transformation under Bain
CEO Eric Salama cited a return to the types of acquisitions and hires that cooled amid WPP's belt-tightening on a conference call.
By Peter Adams • Aug. 2, 2019 -
Spotify's self-serve ad platform beefs up audience targeting
Course Hero and RXBAR are among the brands to reach target audiences based on their interests at key points during the day.
By Robert Williams • Aug. 2, 2019 -
Twitter merges agency, ad-tech teams to hone ad campaigns
Stephanie Prager will oversee the teams as head of global agency and platform solutions.
By Robert Williams • Aug. 1, 2019 -
Study: App install fraud cost marketers $2.3B so far in 2019
Fake in-app purchases surged tenfold to 2.1% of all in-app purchases in Q2 from the prior quarter.
By Robert Williams • Aug. 1, 2019 -
Cricket Wireless lets customers rack up rewards by viewing ads
AT&T's prepaid mobile carrier partnered with Adfone on an app where users can redeem points for bill credits or digital gift cards.
By Robert Williams • Aug. 1, 2019 -
Google expands app ad inventory on Discover, YouTube search and in-stream video
A new ad format in alpha testing also serves ads to users while their apps load, helping publishers generate more revenue.
By Peter Adams • July 31, 2019 -
Opinion
Why Amazon should be at the center of every brand's e-commerce strategy
To thrive in today's customer-driven landscape, brands must build agile e-commerce strategies with Amazon at the center, writes Feedvisor's Dani Nadel.
By Dani Nadel • July 31, 2019 -
Apple offsets iPhone slump with services growth
Until the release of an iPhone with a 5G chip, as is expected next year, the smartphone is unlikely to see a significant upgrade cycle.
By Robert Williams • July 31, 2019 -
P&G's sales jump as ad spending shrinks, data-driven marketing ramps up
The CPG giant said its performance marketing is growing more accomplished, helping it reach very targeted audiences to test new ideas and products.
By Dianna Christe • July 31, 2019
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