Ad Tech: Page 71
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Post-it digitizes note taking with new Android app
3M's line of sticky notes aims to help mobile users capture, organize and share ideas offline and on-the-go.
By Robert Williams • July 31, 2019 -
JPMorgan Chase inks 5-year deal to generate marketing copy via AI
During a pilot program, ads rendered by Persado's software received far higher click-through rates than those that were not.
By Peter Adams • July 30, 2019 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Facebook ranks lowest among social media sites for customer satisfaction, study says
Snapchat debuted on the American Customer Satisfaction Index, receiving high marks for mobile quality.
By Robert Williams • July 30, 2019 -
Pinterest rolls out browseable catalogs alongside Pins
Fresh efforts to streamline shopping on the platform come as a new report finds it's the most efficient digital channel for retail brands.
By Barry Levine • July 30, 2019 -
TikTok's parent company readies smartphone plans
ByteDance said it will make the mobile devices after it struck a deal with hardware developer Smartisan Technology.
By Robert Williams • July 30, 2019 -
Amazon's opening of Fire TV ad inventory to Dataxu, The Trade Desk has restrictions
At the time of the deal's announcement, Dataxu's CEO said it "changes everything" for CTV, but a new report outlines limits.
By Peter Adams • Updated Aug. 7, 2019 -
DOJ settlement on Sprint/T-Mobile deal pledges fast 5G buildout
The planned merger cleared another regulatory hurdle, with the two mobile providers and Dish pledging a fast rollout of 5G service to U.S. customers.
By Chris Teale • July 29, 2019 -
Why consumers named Patagonia a leading innovative tech brand
YouTube, HBO and Airbnb are among eight brands that fell off Brand Keys' 2019 "Most Innovative Tech Brands" survey as expectations around innovation evolve.
By Dianna Christe • July 29, 2019 -
General Mills' Box Tops go digital with fresh mobile app
Requiring users to scan receipts could help the food giant gather insights into shopping habits to inform future marketing.
By Robert Williams • July 29, 2019 -
Twitter's ad refresh pays off in Q2, but slowdown could be coming
Monetizable Daily Active Users, a new audience metric reported in lieu of monthly active users, was up 14% year-over-year.
By Peter Adams • July 26, 2019 -
Catalina ties digital ads to real-world purchases across 700 audience segments
As the shopper intelligence firm continues its digital transformation, it has partnered with LiveRamp to target and measure CPG ads.
By Barry Levine • July 26, 2019 -
Unilever builds stable of digital hubs as data-driven marketing accelerates
Discussing Q2 results, execs pointed to e-commerce as the "most important" growth channel and highlighted Axe's collaboration with DJ Martin Garrix.
By Barry Levine • July 26, 2019 -
Opinion
Influencer marketing should focus on conversational health, not vanity metrics
Instead of asking for an influencer's top posts, assess the best conversations — ones that show excitement and receptivity that could take a campaign to the next level, writes Captiv8's Vishal Gurbuxani.
By Vishal Gurbuxani • July 25, 2019 -
Walmart, CVS and Hallmark pilot Contobox's shoppable ads
Early campaigns found that users were 4.5 times more likely to begin browsing products within the interactive ads than click through to a brand's website.
By Natalie Black (Koltun) , Robert Williams • July 25, 2019 -
Ad Age: Amazon courts Colgate, L'Oréal and Lululemon for 'audio ads' test
Attached to Amazon's new music streaming service, the format could also be a bid to shore up Alexa's strength as the audio space heats up.
By Peter Adams • July 25, 2019 -
Study: 57% of consumers would use voice for cheaper goods, not big ticket items
Only 18% said they would pay for a vacation or book flights via voice tech.
By Robert Williams • July 25, 2019 -
NYC weighs ban on sale of mobile location data
The city would be the first to forbid the controversial sale of geolocation data to third parties.
By Robert Williams • July 24, 2019 -
CMOs grapple with smaller budgets, 'short-termism' in proving results, survey finds
Forty-one percent of marketing leaders reported their budgets are flat or shrinking, in some cases despite expectations of growing revenue.
By Peter Adams • July 24, 2019 -
Pinterest's 'compassionate search' forgoes targeted ads
Mental health resources arrive on the platform in the latest sign that companies are addressing negative effects of digital media on users' emotional well-being.
By Robert Williams • July 24, 2019 -
Merkle: Amazon top-of-search ads drive 3% of impressions but 45% of spend
Total spending on U.S. paid search ads grew 14% in Q2 from a year earlier, a slight deceleration from Q1 as growth on Google dipped slightly.
By Robert Williams • July 24, 2019 -
Snap adds record 13M users in Q2 as revenue jumps 48%
Improvements to Snapchat from Q1 appear to be gaining momentum, which could give marketers more confidence to advertise on the app.
By Robert Williams • July 24, 2019 -
OpenTable moves into delivery with new app feature
The reservation platform partnered with Uber Eats, Caviar and Grubhub to offer the service to more than 8,000 restaurants in 90 U.S. metro areas.
By Julie Littman • July 24, 2019 -
Marketers expect tech vendors to clean up ecosystem as complexity grows, study says
The findings suggest there may be an opportunity for tech vendors to alleviate pain points around streamlining, fraud and transparency.
By Dianna Christe • July 24, 2019 -
Starbucks to license out exclusive tech with new partnership
Brightloom, formerly eatsa, will create a platform that includes the coffee giant's mobile and loyalty systems and will be available to the wider industry.
By Julie Littman • July 23, 2019 -
Mobile web usage overtakes time spent on Facebook app by 3%, study says
Mobile app usage has become more fragmented as consumers spend more time on YouTube, Gmail and Instagram.
By Robert Williams • July 23, 2019
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