The boardroom's obsession with NPS is shortsighted

Companies blinded by the single metric are doing their customers a disservice and sacrificing relevant insights that could turn profits and heads, writes Clarabridge's Sid Banerjee.

By Sid Banerjee • Aug. 21, 2019

Are mobile apps worth it for small retailers?

BuyBuy Baby and Little Birdies Boutique have two things in common: Both are children's retailers and can be found in Apple's App Store.

By Tatiana Walk-Morris • Aug. 20, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Twitter debuts 6-second video bidding unit to encourage more short-form ads

Dell boosted its view rate by more than 22% in Brazil with shorter ads on the social platform.

By Robert Williams • Aug. 20, 2019

Walmart's CMO to depart after a year on the job

The company also announced the creation of a new retail marketing team focused on store initiatives, merchandising and e-commerce.

By Ben Unglesbee • Aug. 20, 2019

Google to wind down accelerated ad delivery in bid to bolster efficiency

Search and shopping campaigns will automatically switch to standard delivery by Oct. 1.

By Robert Williams • Aug. 20, 2019

Realism: The key to Gen Z marketing

Generation Z has $40 billion in spending power. Marketers need a new mindset to connect with this generation.

Aug. 20, 2019

New Uber feature incentivizes shared rides

Non-Stop Shared Rides will make carpooling more convenient for some passengers, potentially elevating Uber's value over rivals.

By Katie Pyzyk • Aug. 19, 2019

Google pulls 85 adware-infected apps after 8M downloads

The apps exploited older versions of Android to trigger ads that were difficult to skip and often five minutes long.

By Robert Williams • Aug. 19, 2019

Smartwatch market expands 38% in Q2 on Apple, Samsung strength

Fitbit's Versa Lite watch lost market share, indicating that consumers are less likely to buy lower-end wearables with pared-down features.

By Robert Williams • Aug. 16, 2019

52% of retailers feel ill-prepared to support emerging mobile tech, study says

AI, chatbots and AR/VR are supported by just 9% of retailers, and a lack of integration could hinder customer engagement.

By Robert Williams • Aug. 15, 2019

Ad Age: Walmart's digital ad in-housing hits technical snags

Amid the retailer's transition from working with WPP's Triad, some executives are airing frustrations around inventory and a tiered advertiser system.

By Barry Levine • Aug. 15, 2019

Report: Google to end longtime ban on fantasy sports ads

Beginning in some states this month, the change lets brands like DraftKings and FanDuel buy media placements through Google Ads and DV360.

By Robert Williams • Aug. 14, 2019

Nevada's new privacy law is just the beginning

Not many marketers could easily define the difference between something like the GDPR, the CCPA or other proposed state-level privacy laws. That needs to change, writes Adara's Angela Sultana.

By Angela Sultana • Aug. 14, 2019

Promise of personalization has little impact on consumer willingness to share data, study reveals

Consumers are less likely to provide information this year than they were in 2018, including details as general as email addresses.

By Dianna Christe • Aug. 14, 2019

Coty's DTC brand Younique launches AR beauty tool

The company introduced facial analysis tech to let users virtually sample cosmetics.

By Kaarin Moore • Aug. 13, 2019

TikTok's parent company unveils Chinese search engine to rival Baidu

ByteDance is parlaying its core business in news and video into a potentially lucrative market for search advertising.

By Robert Williams • Aug. 13, 2019

Accenture Interactive buys design shop Insitum to firm up Latin American presence

The consultancy will leverage the Mexico-based agency, which brings more than 200 employees, to support its existing Fjord unit.

By Peter Adams • Aug. 13, 2019

28% of marketers struggle with in-app video delivery, study says

The biggest issues marketers face around in-app video are awareness, low engagement and inadequate metrics.

By Robert Williams • Aug. 12, 2019

InMarket acquires Thinknear as location-based marketing industry consolidates

The merger follows Foursquare's purchase of location-tracking firm Placed from Snap in June.

By Robert Williams • Aug. 9, 2019

Facebook pilots video streaming subscriptions for Watch

Content from CollegeHumor, MotorTrend, BritBox and Tastemade Plus will roll out in the coming weeks in the U.S. only.

By Robert Williams • Aug. 9, 2019

Twitter cuts off third-party data amid privacy mistakes

The change comes as the company apologized for using people's personal information for advertising purposes without their consent.

By Robert Williams • Aug. 8, 2019

Puma puts geotargeted ads on taxis for situationally aware OOH push

A data-rich execution promoting Puma's flagship store comes as marketers seek better ways to measure OOH's impact.

By Barry Levine • Aug. 8, 2019

Snickers spurs 42M views from Holler's branded stickers

The Mars candy converted 61,000 users into brand advocates by letting them decorate mobile messages with animated images.

By Robert Williams • Aug. 8, 2019

Study: Consumer brands waste $50B of digital, trade marketing spend

Of the $60 billion put toward digital last year, more than half showed either negative ROI or the returns weren't measured at all.

By Peter Adams • Aug. 7, 2019

McDonald's, Burger King and Subway pilot scannable programmatic print ads

A Brazilian newspaper printed QR codes to deliver ads that can be customized in real time based on weather and location.

By Robert Williams • Aug. 7, 2019