Ad Tech: Page 72
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Starbucks to license out exclusive mobile tech with new partnership
Brightloom, formerly eatsa, will create a platform that includes the coffee giant's mobile and loyalty systems and will be available to the wider industry.
By Julie Littman • July 23, 2019 -
TD Ameritrade's voice-powered financial tools hit connected cars
Through Google's Android Auto or Amazon's Echo Auto, drivers can hear market summaries, industry updates and real-time quotes while on the go.
By Robert Williams • July 23, 2019 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
BBC News unveils Merrill-sponsored progressive web app content hub
Readers benefit from an app-like experience while BBC's advertisers get greater viewability and flexibility in the creation of sponsored mini-verticals.
By Robert Williams • July 23, 2019 -
Perfect Corp. rolls out makeup AR tool for small businesses
With the technology, small businesses can introduce AI and AR to help customers make beauty purchasing decisions.
By Tatiana Walk-Morris • July 23, 2019 -
McDonald's departing global CMO will be replaced by 2 new SVPs
Two current employees will fill the freshly created roles of global marketing SVP and SVP of marketing technology after Silvia Lagnado leaves in October.
By Barry Levine • July 23, 2019 -
Pampers links with Alphabet unit on connected baby monitoring system
Lumi by Pampers includes sensor-equipped diapers and an app that monitors activities to help parents raise "quantified babies."
By Peter Adams • July 22, 2019 -
Facebook shrinks ad space on mobile News Feed
A new layout has less room for images and text in sponsored posts, making creative assets more imperative for marketers.
By Robert Williams • July 22, 2019 -
Jimmy Dean sponsors Time's Apollo landing celebration in new AR app
The publisher worked with several partners to create a compelling experience showcasing its visual journalism and reach a large audience.
By Dianna Christe • July 22, 2019 -
Adobe debuts software tools to ease Alexa skill creation
Designers can export prototypes of voice-powered apps for client or stakeholder demonstrations, possibly shortening the development cycle.
By Robert Williams • July 22, 2019 -
Tinder circumvents Google Play fees with in-app payments
Match Group's dating app lets users directly enter credit card information to help the company cut down on app store fees.
By Robert Williams • July 22, 2019 -
Report: TikTok tests app features that resemble Instagram's format
The social video app is piloting a Discover tab to replace the current Search feature and a "sent to" section for sharing videos through WhatsApp.
By Robert Williams • July 22, 2019 -
Ordering app Ritual pilots AdQuick's performance-based OOH format
The outdoor advertising solutions provider claims the new offering, which operates on a cost-per-engagement model, is an industry first.
By Peter Adams • July 19, 2019 -
Los Angeles Football Club lets fans order food via Apple Business Chat
Scanning QR codes in the stadium with an iPhone opens a conversation with the soccer team's Olly virtual assistant about placing an order.
By Robert Williams • July 19, 2019 -
Disney gets song hub on Spotify to showcase music library
"Let It Go," the hit song from "Frozen," is the most-streamed Disney song on the platform.
By Robert Williams • July 19, 2019 -
Mobile carriers make social media push for 5G
Verizon and T-Mobile dedicated most of their social-media spend to Twitter, while Sprint went all in on Facebook.
By Robert Williams • July 19, 2019 -
Kraft Heinz launches a meal planning app that links to digital carts
Meal Hero uses artificial intelligence and user preferences to develop personalized meal plans shoppers can buy through Instacart.
By Jessica Dumont • July 19, 2019 -
Uber launches shopping app with Cargo to boost in-car commerce
Cargo Store users get back 10% of their purchases in Uber credits that can be redeemed on future rides or purchases.
By Robert Williams • July 18, 2019 -
Postmates adds emoji searches for World Emoji Day
Customers can combine the "taco" and "bell" emoji to look up Taco Bell, or the "hamburger" and "crown" to get Burger King.
By Robert Williams • July 18, 2019 -
Amazon's ad boom continues, but marketers find some features lacking, report says
Marin's annual survey of digital marketers found 37% believe the platform's campaign management tools are "not optimal."
By Barry Levine • July 18, 2019 -
Martech M&A deal value doubles to $7.2B amid 'scramble' for data, study says
Consulting firm R3 said 40% of the biggest acquisitions in the past six months were for marketing technology companies.
By Robert Williams • July 17, 2019 -
McDonald's inks deal with DoorDash, ending Uber Eats' exclusivity
After two years, the fast food chain added a second delivery partner, a move that appeases some franchisees but could be a blow to Uber Eats.
By Alicia Kelso • July 17, 2019 -
'Wicked' drives ticket sales with AI-powered chatbot
Artificial intelligence platform Broadw.ai works with Facebook Messenger and websites to automate conversations with theatergoers.
By Robert Williams • July 17, 2019 -
Report: Apple to fund original podcasts to challenge rivals
Spotify's stock declined on news that Apple will pay for exclusive audio programming.
By Robert Williams • July 17, 2019 -
Opinion
Don't max out on your core: The value of secondary audience segments
Focusing solely on your core audience can lead to missed opportunities for your business — or worse, writes Novarize CEO Alon Tvina.
By Alon Tvina • July 17, 2019 -
Facebook meets bipartisan opposition to Libra cryptocurrency
Congressional grilling arrives amid a growing chorus of criticism from lawmakers and financial authorities.
By Robert Williams • July 16, 2019
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