Deloitte Digital buys agency Pervorm to strengthen search, social and programmatic

Founded in 2010, the shop is headquartered in Amsterdam and has an office in Ho Chi Minh City, Vietnam.

By Peter Adams • May 10, 2019

Amazon makes it easier for mobile carriers to offer its services

IT company Synchronoss will help mobile operators offer Amazon's services directly to their customers.

By Robert Williams • May 10, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Burger King drives app downloads with 'Traffic Jam Whopper' deliveries

The service let drivers stuck in traffic order food from the chain's mobile app and get it delivered by motorcycle.

By Robert Williams • May 10, 2019

Nike runs shoppable Snapchat lens to support women's soccer

On May 9 only, fans could virtually try on team jerseys and make direct purchases ahead of the FIFA Women's World Cup next month.

By Robert Williams • May 10, 2019

Turf war: Can digital heavyweights fend off linear TV's online land grab?

Companies like YouTube and Hulu took up arms against TV at a recent event for advertisers while simultaneously adopting more tactics popularized by traditional broadcast media.

By Peter Adams • May 10, 2019

Let's not lose sight of the aspiration of native ads

The ad industry shouldn't get bogged down in the details of ad products at the expense of greater purposes, writes the IAB's VP of Mobile Susan Borst.

By Susan Borst • May 9, 2019

Study: Chatbots to drive $112B in retail sales by 2023

Retailers that don't adopt chatbots will face strong challenges from more technologically adept disruptors, Juniper Research warns.

By Robert Williams • May 9, 2019

Facebook expands WhatsApp mobile payments, eases policy on crypto ads

The social network also announced a crackdown on ads for financial services that are associated with predatory behavior.

By Robert Williams • May 9, 2019

Nike aims for perfect shoe fit with tech rollout

The mobile app feature scans customers' feet to tell them what size shoe they need, and lays the groundwork for future fit personalization.

By Cara Salpini • May 9, 2019

Uber to go public at $47 a share for $86B valuation

The ride-hailing giant will start trading Friday on the New York Stock Exchange with greater hopes than Lyft's first month on the Nasdaq.

By Chris Teale • May 9, 2019

MMA suggests attribution workarounds amid GDPR, walled garden challenges

A new guide includes data-sharing policies for many of the biggest digital platforms and advice on building multi-touch attribution models for mobile ads.

By Robert Williams • May 9, 2019

Bud Light kicks up live soccer experience with VR activation

The beer brand procured four seats from a stadium in Mexico City for fans in Las Vegas to sit in while they watch a live, immersive match tonight.

By Robert Williams • May 9, 2019

Google Search upgrades AR and Lens features

The tech giant showed how New Balance let mobile users virtually try on shoes after searching for them online as part of its I/O developer conference.

By Robert Williams • May 8, 2019

Google Chrome blocks cross-site cookies, fingerprinting in latest privacy push

Browsers will be able to embrace first-party cookies for saving site preferences while turning off third-party cookies that follow them across the web.

By Dianna Christe • May 8, 2019

How will in-game advertising change as Google, Facebook, Snap and Apple level up?

Several forces brought mobile-first companies into gaming in a bigger way this year, potentially creating new opportunities for marketers.

By Robert Williams • May 8, 2019

L'Oréal extends personalization push with DTC at-home hair color brand

Color&Co aims to take the guesswork out of selecting the right shade through live video consultations and application tutorials tailored to each customer.

By Natalie Black (Koltun) • May 8, 2019

Google Maps app trials crowdsourced images of restaurant dishes

A new mobile feature aggregates photos of meals from submissions and reviews to match an image to a menu offering.

By Lauren Manning • May 7, 2019

Study: Influencers, social media ads drive direct sales while voice lags

Data security concerns and difficulty comparing products hinder growth in voice-powered shopping.

By Robert Williams • May 7, 2019

EMarketer: Programmatic video ad spend accelerates on strength in CTV, OTT

A boost in programmatic spending on connected TV, over-the-top video and social video ads caused the researcher to revise a previous forecast.

By Barry Levine • May 7, 2019

'Pokémon Go' adds in-game features to promote 'Detective Pikachu' movie

With estimated global revenue rising 15% to $65 million in April, the mobile game is making a comeback ahead of the film's premiere.

By Robert Williams • May 7, 2019

PepsiCo increased cost efficiency by 28% with blockchain test

While the effort shows promise for the distributed ledger technology's ability to drive down digital media costs, other recent tests produced mixed results.

By Barry Levine • May 7, 2019

Report: Google tests shoppable recommendations in YouTube videos

Nike and Ulta Beauty reportedly have tested the ad unit that lets shoppers buy from the Google Express marketplace, unnamed sources told The Information.

By Robert Williams • May 6, 2019

Study: Smartwatch sales jump 48% on Apple's market strength

Set apart from rivals with a built-in electrocardiogram (ECG) feature, the Apple Watch maintained its 36% worldwide market share.

By Robert Williams • May 6, 2019

Liberty Mutual tests car-scented ads to sell insurance

Because smells help memory formation, the expectation is that car shoppers will be reminded of Liberty during test drives.

By Dianna Christe • May 6, 2019

NBCUniversal tunes into commerce with ShoppableTV

Viewers can scan televised QR codes to be directed to a brand's website to make a purchase.

By Robert Williams • May 6, 2019