Ad Tech: Page 82
-
25% of companies use AI in their personalization efforts, study finds
Overall, 59% of respondents said serious efforts on personalization are still a year away.
By Laura Klepacki • May 1, 2019 -
Apple offsets 17% drop in iPhone sales with services, wearables growth
The tech giant remains optimistic as its services division, which includes the App Store and Apple Pay, expanded by 16% to $11.5 billion.
By Robert Williams • May 1, 2019 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Opinion
Facebook's new competition-based ad metrics are what we've always needed
With the social giant's latest quality, engagement and conversion ranking metrics, we're finally headed toward transparent ad performance, Dropkick Ads CEO Orlando Rios writes.
By Orlando Rios • May 1, 2019 -
Orangetheory unlocks AR content for Wonder Woman-themed race
People at the running event can point their smartphones at coaches, insignias and signage to unlock training tips, videos, ads, logos and holograms.
By Robert Williams • May 1, 2019 -
Q&A
How Studio 71 is prepping for influencer marketing's data-driven, cross-platform future
At the IAB's Digital Content NewFronts, Marketing Dive sat down with CEO Reza Izad to discuss the network's new ad products and how it's differentiating in areas like brand safety.
By Peter Adams • May 1, 2019 -
Will the future of shopping be livestreamed?
The feature has gained recent popularity overseas, and with more companies adopting the concept, will it take off in the U.S.? Eight experts weigh in.
By Caroline Jansen • April 30, 2019 -
Sirved launches visual menu database app
The app makes photos one of the main search features for more than 400,000 restaurants and aggregates reviews from multiple sources like Yelp, Google and Facebook.
By Lauren Manning • April 30, 2019 -
Twitter expands livestream video lineup with NFL, MTV, Univision and more
For the first time, the platform is also collaborating with The Wall Street Journal and Time magazine on original content.
By Robert Williams • April 30, 2019 -
Opinion
Demographic targeting: How different generations use mobile apps
Understanding how different generations use smartphones helps advertisers optimize campaigns for more personalized content, writes Smaato CRO Glenn Fishback.
By Glenn Fishback • April 30, 2019 -
WSJ: Marriott moves into home-sharing market with Airbnb-like service
Loyalty points and other rewards reportedly would work the same way for the platform as they do for the company's existing hotel properties.
By Peter Adams • April 29, 2019 -
Starbucks boosts loyalty membership by 13% following switch to spend-based program
Rewards members made up 41% of U.S. sales last quarter, pointing to how the coffee chain's mobile strategy helps to solidify relationships with key customers and drive repeat sales.
By Robert Williams • April 29, 2019 -
Study: OOH is most powerful tool to get shoppers through doors
Driving store traffic was significantly less expensive for brands in 2018 than the year before, with OOH providing the biggest impact for marketers' investments.
By Laura Klepacki • April 29, 2019 -
Shopify adds Facebook dynamic ads, Snapchat Story Ads
Merchants now have a broader selection of marketing tools to reach consumers who have shifted their viewing habits to social media.
By Robert Williams • April 29, 2019 -
70% of marketers use mobile location data for customer engagement, study says
Nearly two-thirds of retailers said they provide a "phygital" experience that can't be replicated online to compete with digital channels.
By Robert Williams • April 29, 2019 -
Snap plans premium 6-second ad inventory for biggest Discover shows
Non-skip placements will be available for shows with the strongest engagement and comes as viewing time on Snapchat has tripled.
By Robert Williams • April 29, 2019 -
Deep Dive
Can AI earn a starring role in marketers' video strategies?
Hoping to meet the growing demand for personalized digital content, marketers are exploring how to use AI tools to enhance their video content decisions as well as save time and money.
By Tatiana Walk-Morris • April 29, 2019 -
Domino's tests GPS delivery tracking
The technology lets customers follow drivers on a map via app or online and receive real-time mobile notifications.
By Emma Liem Beckett • April 29, 2019 -
NBCUniversal game app drops episodic, interactive adventures
The free-to-play games have stories based on shows like "Saved by the Bell," "Vanderpump Rules" and "Law & Order."
By Robert Williams • April 26, 2019 -
Amazon's ad revenue rises 34%, but growth slows
The e-commerce giant saw a sudden deceleration in ad growth after gaining at least 60% in the past five quarters.
By Robert Williams • April 26, 2019 -
Advanced TV coalition OpenAP becomes transactional with centralized marketplace
NBCUniversal, Fox and Viacom will let advertisers buy media across traditional and digital TV while promising better performance data and audience targeting.
By Natalie Black (Koltun) • April 26, 2019 -
Podcast ads will double share of audio market by 2022, study forecasts
Brands experimenting with podcast sponsorship will drive much of the growth.
By Robert Williams • April 26, 2019 -
Column
Campaign Trail: Adobe's influencer parody raises the bar for nonbranded creative work
How can a brand effectively make a marketing video without branding? For the tech company, that meant letting its creative partners loose.
By Natalie Black (Koltun) • April 26, 2019 -
Down to Shop bets on custom video to sell products
A new shopping app wants viewers to purchase while watching comedic videos about a daily featured product.
By Lisa Rowan • April 25, 2019 -
IAB: Brands in Europe move programmatic purchasing in-house
Adoption is growing even though GDPR has had a nominal impact on business for brands in France, Germany, Italy, Spain, and the U.K.
By Dianna Christe • April 25, 2019 -
Walmart reveals first 'intelligent' lab store on Long Island
Equipped with cameras, sensors and interactive displays, the souped-up Neighborhood Market aims to take customer experience to new heights.
By Jessica Dumont • April 25, 2019
Previous
