J&J shares YouTube successes after growing spend on the platform by 250%

Alison Lewis, CMO of the company's consumer brands division, spoke at YouTube's NewFronts presentation about using the platform for informing new product development.

By Peter Adams • May 3, 2019

Meredith showcases digital programming lineup targeting women

A weekly online video show hosted by Katie Couric and several IGTV series were highlighted in the publisher's NewFronts presentation.

By Barry Levine • May 3, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Cars.com extends Tinder-like services to match salespeople, potential customers

Salespeople who have already been matched through the new tech tool reported an 89% higher close rate than they saw previously.

By Barry Levine • May 3, 2019

Target, Walmart envision radically different futures for their growing media businesses

The big-box rivals both made their NewFronts debuts this year, but their pitches to advertisers largely reinforced the divide in their audiences and brand positioning.

By Peter Adams • May 3, 2019

Unilever tests voice-powered ads on Spotify

By saying "Play now" when prompted by a commercial from personal care brand Axe, listeners can hear a curated music playlist that includes ads.

By Robert Williams • May 3, 2019

Digitas unveils AR app to celebrate 50th anniversary of moon landing

Created for the John F. Kennedy Presidential Library and Museum, the app aims to immerse the smartphone generation in the president's vision for the moon landing.

By Robert Williams • May 3, 2019

Inside Hulu's pitch to drive half of revenue from 'nondisruptive and nontraditional' ads

At the NewFronts, the platform detailed "viewer-first" product innovations like a format catered to binge watching and Easter Egg-like deals hidden among streaming content.

By Peter Adams • May 2, 2019

Denny's promotes brand revamp in multicultural push

In addition to its tech-focused overhaul geared toward millennials, a new multimedia campaign will target African-American and Hispanic diners.

By Lauren Manning • May 2, 2019

Google readies auto-delete feature to erase user location data, web history

New privacy features are a change from Google's current system that requires users to delete the information manually or to turn it off entirely.

By Robert Williams • May 2, 2019

Ad fraud losses drop 11% as more attempts are caught, ANA report says

Most fraud is expected to be stopped before it is paid for in 2019, according to the new report done in partnership with White Ops.

By Barry Levine • May 2, 2019

Pokémon Pass app trades virtual rewards for Target visits

Players who visit select stores can scan a QR code with their smartphone to claim in-game creatures.

By Robert Williams • May 2, 2019

Verizon updates rewards program to give points every month

Customers can use credits toward discounts on a smartphone, tickets to live events and to shop at Starbucks, Amazon and Uber.

By Robert Williams • May 1, 2019

25% of companies use AI in their personalization efforts, study finds

Overall, 59% of respondents said serious efforts on personalization are still a year away.

By Laura Klepacki • May 1, 2019

Apple offsets 17% drop in iPhone sales with services, wearables growth

The tech giant remains optimistic as its services division, which includes the App Store and Apple Pay, expanded by 16% to $11.5 billion.

By Robert Williams • May 1, 2019

Facebook's new competition-based ad metrics are what we've always needed

With the social giant's latest quality, engagement and conversion ranking metrics, we're finally headed toward transparent ad performance, Dropkick Ads CEO Orlando Rios writes.

By Orlando Rios • May 1, 2019

Orangetheory unlocks AR content for Wonder Woman-themed race

People at the running event can point their smartphones at coaches, insignias and signage to unlock training tips, videos, ads, logos and holograms.

By Robert Williams • May 1, 2019

How Studio 71 is prepping for influencer marketing's data-driven, cross-platform future

At the IAB's Digital Content NewFronts, Marketing Dive sat down with CEO Reza Izad to discuss the network's new ad products and how it's differentiating in areas like brand safety.

By Peter Adams • May 1, 2019

Will the future of shopping be livestreamed?

The feature has gained recent popularity overseas, and with more companies adopting the concept, will it take off in the U.S.? Eight experts weigh in.

By Caroline Jansen • April 30, 2019

Sirved launches visual menu database app

The app makes photos one of the main search features for more than 400,000 restaurants and aggregates reviews from multiple sources like Yelp, Google and Facebook.

By Lauren Manning • April 30, 2019

Twitter expands livestream video lineup with NFL, MTV, Univision and more

For the first time, the platform is also collaborating with The Wall Street Journal and Time magazine on original content.

By Robert Williams • April 30, 2019

Demographic targeting: How different generations use mobile apps

Understanding how different generations use smartphones helps advertisers optimize campaigns for more personalized content, writes Smaato CRO Glenn Fishback.

By Glenn Fishback • April 30, 2019

WSJ: Marriott moves into home-sharing market with Airbnb-like service

Loyalty points and other rewards reportedly would work the same way for the platform as they do for the company's existing hotel properties.

By Peter Adams • April 29, 2019

Starbucks boosts loyalty membership by 13% following switch to spend-based program

Rewards members made up 41% of U.S. sales last quarter, pointing to how the coffee chain's mobile strategy helps to solidify relationships with key customers and drive repeat sales.

By Robert Williams • April 29, 2019

Study: OOH is most powerful tool to get shoppers through doors

Driving store traffic was significantly less expensive for brands in 2018 than the year before, with OOH providing the biggest impact for marketers' investments.

By Laura Klepacki • April 29, 2019

Shopify adds Facebook dynamic ads, Snapchat Story Ads

Merchants now have a broader selection of marketing tools to reach consumers who have shifted their viewing habits to social media.

By Robert Williams • April 29, 2019