Ad Tech: Page 83
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Facebook sees 26% revenue growth as $5B FTC fine looms
Top 100 advertisers made up less than 20% of total ad revenue, indicating the platform's advertiser base has diversified, per COO Sheryl Sandberg.
By Robert Williams • April 25, 2019 -
Retailers, tech companies team up to improve AR/VR shopping
Target, Lowe's and Google are among the companies that are setting aside rivalries to standardize 3D imagery and tech.
By Robert Williams • April 25, 2019 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Ad-blocking browser Brave trades ad views for rewards
The privacy-focused browser launched an ad platform that shares revenue with users in the form of cryptocurrency reward points.
By Chris Kelly • April 25, 2019 -
Chipotle doubles digital sales in one quarter
The chain's sales for the period were up nearly 10% thanks to rapid growth from its new loyalty program and mobile ordering capabilities.
By Julie Littman • April 25, 2019 -
Chipotle doubles digital sales in 1 quarter
Sales for the period were up nearly 10% thanks to rapid growth from the chain's new loyalty program and mobile ordering capabilities.
By Julie Littman • April 25, 2019 -
J.C. Penney pulls the plug on contactless payments
The move comes as other major retailers roll out Apple Pay to consumers and Amazon Pay positions itself as a potential competitor.
By Tatiana Walk-Morris • April 24, 2019 -
Snapchat sees revenue, user base grow on wider release of Android app
Q1 also brought a 15% increase in the number of advertisers on the platform, according to MediaRadar.
By Robert Williams • April 24, 2019 -
59% of restaurant operators fear disruption by mobile-savvy rivals
A new Oracle survey found that a vast majority of operators believe that guest-facing apps can reduce labor costs and improve speed of service.
By Alicia Kelso • April 23, 2019 -
GroupM creates incubator to bring brands and ad-tech startups closer
Jet.com, Church & Dwight and Mike's Hard Lemonade are among the brands that will help to support ad-tech entrepreneurs.
By Robert Williams • April 23, 2019 -
Ford tests Spotify's new ad targeting to reach car buyers
A fresh partnership with Oracle lets automakers reach listeners who are most likely to buy a car via highly targeted messaging.
By Robert Williams • April 23, 2019 -
How Dixie drove 99% completion rate for in-store videos
The campaign around a new line of paper plates spurred 16 million impressions during Walmart visits.
By Robert Williams • April 23, 2019 -
Deep Dive
What Keith Weed's departure means for Unilever — and CMOs generally
Reports that the company could retire the chief marketer mantle with the loss of one of its most high-profile champions would be neither entirely surprising nor the alarm bell some industry watchers might think it is, according to analysts.
By Peter Adams • April 23, 2019 -
55% of US mobile users can't live without cash, study says
While cashless payments promise security and convenience, many businesses are reluctant because of higher costs and some lack of consumer interest.
By Robert Williams • April 22, 2019 -
Sizmek plans sale of ad marketplace to Zeta Global for $36M
The deal highlights both the ongoing challenges and perceived opportunities in programmatic advertising.
By Robert Williams • April 22, 2019 -
Peet's expands Order Ahead service
The chain's customers can now buy coffee, food and beans for pickup through its mobile app, joining a throng of coffeehouses doubling down on convenience.
By Lauren Manning • April 18, 2019 -
EMarketer: Native ads to grab 63% of display spending in 2019
Facebook will benefit most from the growth in native ad spending on social media.
By Robert Williams • April 18, 2019 -
Facebook is building a voice assistant
The new voice technology will work with Facebook's AR/VR products including Portal smart displays and Oculus headsets.
By Robert Williams • April 18, 2019 -
Urban Outfitters pilots live shopping parties on Dote app
The new feature allows influencers to broadcast to followers on the shopping app.
By Lisa Rowan • April 18, 2019 -
Fraudulent apps surge 159% as mobile ad spending rises, study says
The strong growth of in-app advertising is giving fraudsters more incentive to create apps that generate fake mobile activity.
By Robert Williams • April 17, 2019 -
Land Rover steers toward women with urban-focused campaign
"Live for the City" stands out in an industry with a long history of marketing to men, although this is starting to change.
By Natalie Black (Koltun) • April 17, 2019 -
Having to share personal data turns consumers away from loyalty programs, study says
Conversely, 76% of surveyed Americans said they would be more likely to join a program that required just their name and phone number.
By Laura Klepacki • April 17, 2019 -
Report: Amazon readies free, ad-supported music service
Marketing the music through voice-powered Echo speakers could boost ad growth and direct listeners to the e-commerce giant's inventory of products.
By Robert Williams • April 17, 2019 -
Shutterstock brings AR shopping to life in updated iOS app
A new virtual imaging feature targets retailers and restaurant owners who use the company's photos for interior decorating.
By Robert Williams • April 17, 2019 -
Nielsen: Podcast ads boost awareness, recall
Almost two-thirds of survey respondents said ads were a good fit with the podcasts they listen to.
By Robert Williams • April 17, 2019 -
Neiman Marcus adds shoppable Instagram tech
Through mobile application Salesfloor's latest feature, stylists can better connect with customers.
By Lisa Rowan • April 16, 2019
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