Shopify adds Facebook dynamic ads, Snapchat Story Ads

Merchants now have a broader selection of marketing tools to reach consumers who have shifted their viewing habits to social media.

By Robert Williams • April 29, 2019

70% of marketers use mobile location data for customer engagement, study says

Nearly two-thirds of retailers said they provide a "phygital" experience that can't be replicated online to compete with digital channels.

By Robert Williams • April 29, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Snap plans premium 6-second ad inventory for biggest Discover shows

Non-skip placements will be available for shows with the strongest engagement and comes as viewing time on Snapchat has tripled.

By Robert Williams • April 29, 2019

Can AI earn a starring role in marketers' video strategies?

Hoping to meet the growing demand for personalized digital content, marketers are exploring how to use AI tools to enhance their video content decisions as well as save time and money. 

By Tatiana Walk-Morris • April 29, 2019

Domino's tests GPS delivery tracking

The technology lets customers follow drivers on a map via app or online and receive real-time mobile notifications.

By Emma Liem Beckett • April 29, 2019

NBCUniversal game app drops episodic, interactive adventures

The free-to-play games have stories based on shows like "Saved by the Bell," "Vanderpump Rules" and "Law & Order."

By Robert Williams • April 26, 2019

Amazon's ad revenue rises 34%, but growth slows

The e-commerce giant saw a sudden deceleration in ad growth after gaining at least 60% in the past five quarters.

By Robert Williams • April 26, 2019

Advanced TV coalition OpenAP becomes transactional with centralized marketplace

NBCUniversal, Fox and Viacom will let advertisers buy media across traditional and digital TV while promising better performance data and audience targeting.

By Natalie Black (Koltun) • April 26, 2019

Podcast ads will double share of audio market by 2022, study forecasts

Brands experimenting with podcast sponsorship will drive much of the growth.

By Robert Williams • April 26, 2019

Campaign Trail: Adobe's influencer parody raises the bar for nonbranded creative work

How can a brand effectively make a marketing video without branding? For the tech company, that meant letting its creative partners loose.

By Natalie Black (Koltun) • April 26, 2019

Down to Shop bets on custom video to sell products

A new shopping app wants viewers to purchase while watching comedic videos about a daily featured product.

By Lisa Rowan • April 25, 2019

IAB: Brands in Europe move programmatic purchasing in-house

Adoption is growing even though GDPR has had a nominal impact on business for brands in France, Germany, Italy, Spain, and the U.K.

By Dianna Christe • April 25, 2019

Walmart reveals first 'intelligent' lab store on Long Island

Equipped with cameras, sensors and interactive displays, the souped-up Neighborhood Market aims to take customer experience to new heights.

By Jessica Dumont • April 25, 2019

Facebook sees 26% revenue growth as $5B FTC fine looms

Top 100 advertisers made up less than 20% of total ad revenue, indicating the platform's advertiser base has diversified, per COO Sheryl Sandberg.

By Robert Williams • April 25, 2019

Retailers, tech companies team up to improve AR/VR shopping

Target, Lowe's and Google are among the companies that are setting aside rivalries to standardize 3D imagery and tech.

By Robert Williams • April 25, 2019

Ad-blocking browser Brave trades ad views for rewards

The privacy-focused browser launched an ad platform that shares revenue with users in the form of cryptocurrency reward points.

By Chris Kelly • April 25, 2019

Chipotle doubles digital sales in one quarter

The chain's sales for the period were up nearly 10% thanks to rapid growth from its new loyalty program and mobile ordering capabilities.

By Julie Littman • April 25, 2019

Chipotle doubles digital sales in 1 quarter

Sales for the period were up nearly 10% thanks to rapid growth from the chain's new loyalty program and mobile ordering capabilities.

By Julie Littman • April 25, 2019

J.C. Penney pulls the plug on contactless payments

The move comes as other major retailers roll out Apple Pay to consumers and Amazon Pay positions itself as a potential competitor.

By Tatiana Walk-Morris • April 24, 2019

Snapchat sees revenue, user base grow on wider release of Android app

Q1 also brought a 15% increase in the number of advertisers on the platform, according to MediaRadar. 

By Robert Williams • April 24, 2019

59% of restaurant operators fear disruption by mobile-savvy rivals

A new Oracle survey found that a vast majority of operators believe that guest-facing apps can reduce labor costs and improve speed of service.

By Alicia Kelso • April 23, 2019

GroupM creates incubator to bring brands and ad-tech startups closer

Jet.com, Church & Dwight and Mike's Hard Lemonade are among the brands that will help to support ad-tech entrepreneurs.

By Robert Williams • April 23, 2019

Ford tests Spotify's new ad targeting to reach car buyers

A fresh partnership with Oracle lets automakers reach listeners who are most likely to buy a car via highly targeted messaging.

By Robert Williams • April 23, 2019

How Dixie drove 99% completion rate for in-store videos

The campaign around a new line of paper plates spurred 16 million impressions during Walmart visits.

By Robert Williams • April 23, 2019

What Keith Weed's departure means for Unilever — and CMOs generally

Reports that the company could retire the chief marketer mantle with the loss of one of its most high-profile champions would be neither entirely surprising nor the alarm bell some industry watchers might think it is, according to analysts.

By Peter Adams • April 23, 2019