Ad Tech: Page 84
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Jack Daniel's turns bottles into pop-up books with AR app
A series of virtual dioramas share the history of the brand and aim to more deeply engage mobile users.
By Robert Williams • April 16, 2019 -
Smart speakers to top tablet use by 2021, forecast says
Category stalwarts like Google Home, Amazon's Echo and Apple's HomePod will lead the charge, according to Canalys.
By Robert Williams • April 16, 2019 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
PepsiCo scraps plans for 'orbital billboard'
A spokesperson explained that the marketer had conducted an "exploratory test" with StartRocket, but that the pilot was "a one-time event."
By Peter Adams • Updated April 17, 2019 -
Female engagement with financial apps jumps 41%, study says
The difference in cost to acquire male and female finance app users narrowed to $2.74 in 2018 from $7.69 a year earlier.
By Robert Williams • April 15, 2019 -
Study: Mobile games better for brand safety than social media
They're also more effective at driving purchases, with 25% of respondents saying they bought a product after seeing an in-game ad.
By Robert Williams • April 15, 2019 -
Deep Dive
Sonic boom: Why more brands are composing musical branding strategies
Once the exclusive domain of major corporations, sonic brand identities today are seeing growing interest as digital media's reach continues to expand.
By Laura Klepacki • April 15, 2019 -
Puma's latest sneakers come to life in AR app
Scanning the limited-edition sneakers unlocks photo and video filters, games and special effects that users can share on social media.
By Robert Williams • April 12, 2019 -
Opinion
How a decade of mobile marketing innovation created 'the year of the unicorn'
As many as 100 companies valued at $1 billion or more plan to go public in 2019, and it's no coincidence that many are mobile-powered, writes Urban Airship's Mike Herrick.
By Mike Herrick • April 12, 2019 -
Walmart acquires ad-tech startup Polymorph to capture more brand dollars
The retailer hopes to help brands connect with consumers in more cutting-edge ways as it tries to keep up with Amazon's quickly growing ad business.
By Chantal Tode • April 12, 2019 -
Gravity Blankets cuts CPAs 58% with new Pinterest conversion optimization tools
The features aim to drive specific campaign goals, such as online checkout, a week ahead of the platform's expected IPO.
By Robert Williams • April 12, 2019 -
Column
Campaign Trail: How Mike's Hard Lemonade squeezes out 'brighter times' for millennial men
The creative challenge behind the brand's latest campaign centers on acknowledging a negative message — our polarizing society — while combating it through smile-inducing content and tech.
By Natalie Black (Koltun) • April 12, 2019 -
P&G's Pritchard calls for digital media's reinvention as 'dark side' worsens
Announced at the ANA Media Conference, the plan for a wholly new supply chain centers on five principles, including elevating quality, simplifying privacy and taking back control.
By Peter Adams • April 11, 2019 -
Waze changes direction toward 'destination-based marketing'
Instead of identifying where customers currently are, Google-owned Waze aims to help marketers see where users are headed to better anticipate their needs.
By Robert Williams • April 11, 2019 -
Study: DTC shoppers served both linear, CTV ads are 2x more likely to buy
Young, affluent consumers interested in direct brands also spend 70% more time streaming each week than they do on social media.
By Peter Adams • April 11, 2019 -
Uber Eats boosts delivery tracker transparency with colorful animations
The redesigned platform includes a five-step tracking bar and a "latest arrival time by" update in addition to the typical order ETA.
By Kevin Whiteley • April 11, 2019 -
Study: Pinterest users seek adventure, new brands and tech
Users of the platform are a desirable target for marketers in industries like travel, music, food and technology, YouGov found.
By Robert Williams • April 11, 2019 -
Dentsu Aegis introduces consultancy to help brands leverage Amazon
Offering new insights and services for marketing through Amazon could help Dentsu Aegis Network position itself as more agile and attract CPG clients.
By Dianna Christe • April 11, 2019 -
Netflix leans into radio, theaters as streaming wars intensify
Amid other deals, a partnership with SiriusXM signals that the video streaming giant is ramping up to become a broader entertainment company.
By Dianna Christe • April 11, 2019 -
Spotify adds conversion metrics to track ad performance
Artists and record labels can now more easily monitor their ad campaigns and fine-tune future promotions.
By Robert Williams • April 10, 2019 -
Animated film 'Missing Link' connects with Alexa adventure game
Kids can interact with six treasure hunts ahead of the movie premiere, which include exercises, riddles and dialogue with characters.
By Robert Williams • April 10, 2019 -
Amazon Go will accept cash payments, CNBC reports
This decision comes as major cities across the country consider banning cashless stores.
By Krishna Thakker • April 10, 2019 -
IBM shifts focus with sale of Watson marketing, commerce solutions
The company previously offloaded parts of its marketing technology unit to HCL in December.
By Peter Adams • April 9, 2019 -
USA Today brings world's tallest buildings to life in AR
"New Heights: Groundbreaking skyscrapers" immerses viewers in the world's most impressive buildings.
By Robert Williams • April 9, 2019 -
Bose brings audio AR shades and festival content to Coachella
Through the festival's core app, users can unlock exclusive content and hear concert lineups and updates.
By Robert Williams • April 9, 2019 -
Mobile device sales stall as consumers await 5G, studies say
Shipments will rise 1.2% next year before declining again as consumers hold off on upgrading to newer models.
By Robert Williams • April 9, 2019
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