Ad Tech: Page 85
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Mobile device sales stall as consumers await 5G, studies say
Shipments will rise 1.2% next year before declining again as consumers hold off on upgrading to newer models.
By Robert Williams • April 9, 2019 -
Marriott offers exclusive classes with renowned chefs for loyalty members
Experiential travel is a big priority for hospitality brands as the demand grows for more authentic and immersive adventures.
By Dianna Christe • April 9, 2019 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Verizon reveals the challenges and opportunities of in-house agencies
As brands continue to bring more marketing work in house, internal teams promise agility, speed and deeper knowledge of brand values.
By Natalie Black (Koltun) • April 9, 2019 -
Opinion
How 'out with the old' can leave you out in the cold
Even in today's tech-focused world, marketers should learn from lessons of the past as a vision of the future, writes Possible Mobile's Jeff Hasen.
By Jeff Hasen • April 9, 2019 -
Opinion
6 simple ways to ensure your paid search investment is still paying off
Paid search investment theory is often overly complex. Here are some simple ways advertisers can fight inflation and improve returns.
By Brooks Levering and Margie Hamlin • April 9, 2019 -
WhatsApp Business rolls out for iOS
The app for Android was released last year and is currently in use by more than five million businesses worldwide.
By Kaarin Moore • April 8, 2019 -
Google brings ads to Assistant search results
A revamped Assistant app also displays search results that more closely resemble the format of its mobile browser.
By Robert Williams • April 8, 2019 -
WSJ: Apple Music snags more paid US subscribers than Spotify
The iPhone maker's music service is also growing faster worldwide as it expands into magazine content, TV streaming and video games.
By Robert Williams • April 8, 2019 -
Deep Dive
How brands can score with esports marketing
Marketing opportunities are significant for a range of brands — but the window to enter the space and gain a strategic advantage is quickly closing.
By Shane Schick • April 8, 2019 -
Albertsons' digital media platform tallies 300 CPG campaigns
Pepsi and Yoplait are among the brands that have leveraged Albertsons' proprietary shopper data to drive sales and introduce new products.
By Dianna Christe • April 8, 2019 -
Why McDonald's is supersizing its tech spending
The QSR giant bought a technology company and invested in a mobile app developer in just one week, signaling an aggressive focus on its drive-thru sales and digital offerings.
By Julie Littman • April 5, 2019 -
Apple contains TV Plus push to Twitter, study finds
The iPhone maker seeks to reach millennials and middle-aged men for its planned video streaming service.
By Robert Williams • April 5, 2019 -
Study: Facebook ad targeting still discriminates, even when marketers go broad
Researchers from Northeastern University, the University of Southern California and Upturn found that factors like budget, ad copy and imagery all contributed to placement in front of different demographics on the site.
By Peter Adams • April 5, 2019 -
Magna: Search, OOH drove record-breaking ad sales in 2018
Set to hit $217 billion in 2019, the ad market is predicted to see its 10th straight year of growth, with digital ad sales up 12% and linear ad sales down 5%.
By Erica Sweeney • April 5, 2019 -
Snapchat ups the ante with gaming, syndicated Stories and fresh ad network
A slew of updates announced at Snap's first partner summit demonstrate how the social app is ramping up its offerings as it tries to reel in more revenue.
By Natalie Black (Koltun) , Robert Williams • April 5, 2019 -
Report: Amazon readies Alexa-powered earbuds
The e-commerce giant seeks to rival Apple's popular AirPods with its own voice-enabled wearables.
By Robert Williams • April 5, 2019 -
Verizon unveils programmatic DOOH offering as channel's growth climbs
Targeting parameters include location, weather, daypart, demographics and interests, which are all informed by Verizon's data.
By Erica Sweeney • April 5, 2019 -
Paramount brings 'Pet Sematary' scares to life with 3D photo ads
The studio is the first to deploy a new format by OmniVirt, which is positioning the offering as more dynamic than Facebook's 3D photos.
By Peter Adams • April 4, 2019 -
'It was embarrassing': Why Reebok's digital strategy changed
Global Head of Digital Matt Blonder took over a website that was "angry," "dark" and "hyper masculine." Now, the retailer is using a new loyalty program and a website redesign to address those problems.
By Cara Salpini • April 4, 2019 -
84% of B2B marketers expect to see value from AI investments within a year, study finds
Just 18% of B2B marketers and sales professionals are currently using AI, with 66% planning, evaluating or implementing an AI system.
By Erica Sweeney • April 4, 2019 -
Apple News Plus reaches 200K subscribers in first 2 days
Signups exceeded the subscription base for Texture, which Apple acquired last year as the basis for its new "Netflix for magazines" service.
By Robert Williams • April 4, 2019 -
Pandora presses play on voice-activated ads
The music streaming platform is working with ad-tech firm Instreamatic on ads that will respond to voice commands.
By Robert Williams • April 4, 2019 -
T-Mobile video service inks deal to show MTV, Nickelodeon
With 5G on the horizon, Viacom partnered with the third-biggest wireless carrier to deliver live TV and on-demand content.
By Robert Williams • April 4, 2019 -
Agency leaders see opportunity — and risks — in marketers' data privacy turmoil
As platforms and brands steel themselves for regulation, agencies appear to be welcoming the opportunity to help fill in the gaps in data strategies. They still might need to grow a stronger backbone along the way.
By Peter Adams • April 4, 2019 -
Molson Coors unveils direct-to-consumer shopping platform
The beer giant launched an e-commerce site for its Blue Moon brand in April after unveiling a similar concept for Coors Light two months earlier.
By Jessi Devenyns • April 3, 2019
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