Ad Tech: Page 85
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55% of US mobile users can't live without cash, study says
While cashless payments promise security and convenience, many businesses are reluctant because of higher costs and some lack of consumer interest.
By Robert Williams • April 22, 2019 -
Sizmek plans sale of ad marketplace to Zeta Global for $36M
The deal highlights both the ongoing challenges and perceived opportunities in programmatic advertising.
By Robert Williams • April 22, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Peet's expands Order Ahead service
The chain's customers can now buy coffee, food and beans for pickup through its mobile app, joining a throng of coffeehouses doubling down on convenience.
By Lauren Manning • April 18, 2019 -
EMarketer: Native ads to grab 63% of display spending in 2019
Facebook will benefit most from the growth in native ad spending on social media.
By Robert Williams • April 18, 2019 -
Facebook is building a voice assistant
The new voice technology will work with Facebook's AR/VR products including Portal smart displays and Oculus headsets.
By Robert Williams • April 18, 2019 -
Urban Outfitters pilots live shopping parties on Dote app
The new feature allows influencers to broadcast to followers on the shopping app.
By Lisa Rowan • April 18, 2019 -
Fraudulent apps surge 159% as mobile ad spending rises, study says
The strong growth of in-app advertising is giving fraudsters more incentive to create apps that generate fake mobile activity.
By Robert Williams • April 17, 2019 -
Land Rover steers toward women with urban-focused campaign
"Live for the City" stands out in an industry with a long history of marketing to men, although this is starting to change.
By Natalie Black (Koltun) • April 17, 2019 -
Having to share personal data turns consumers away from loyalty programs, study says
Conversely, 76% of surveyed Americans said they would be more likely to join a program that required just their name and phone number.
By Laura Klepacki • April 17, 2019 -
Report: Amazon readies free, ad-supported music service
Marketing the music through voice-powered Echo speakers could boost ad growth and direct listeners to the e-commerce giant's inventory of products.
By Robert Williams • April 17, 2019 -
Shutterstock brings AR shopping to life in updated iOS app
A new virtual imaging feature targets retailers and restaurant owners who use the company's photos for interior decorating.
By Robert Williams • April 17, 2019 -
Nielsen: Podcast ads boost awareness, recall
Almost two-thirds of survey respondents said ads were a good fit with the podcasts they listen to.
By Robert Williams • April 17, 2019 -
Neiman Marcus adds shoppable Instagram tech
Through mobile application Salesfloor's latest feature, stylists can better connect with customers.
By Lisa Rowan • April 16, 2019 -
Jack Daniel's turns bottles into pop-up books with AR app
A series of virtual dioramas share the history of the brand and aim to more deeply engage mobile users.
By Robert Williams • April 16, 2019 -
Retrieved from Amazon on September 20, 2018
Smart speakers to top tablet use by 2021, forecast says
Category stalwarts like Google Home, Amazon's Echo and Apple's HomePod will lead the charge, according to Canalys.
By Robert Williams • April 16, 2019 -
Retrieved from PepsiCo on October 14, 2013
PepsiCo scraps plans for 'orbital billboard'
A spokesperson explained that the marketer had conducted an "exploratory test" with StartRocket, but that the pilot was "a one-time event."
By Peter Adams • Updated April 17, 2019 -
Female engagement with financial apps jumps 41%, study says
The difference in cost to acquire male and female finance app users narrowed to $2.74 in 2018 from $7.69 a year earlier.
By Robert Williams • April 15, 2019 -
Study: Mobile games better for brand safety than social media
They're also more effective at driving purchases, with 25% of respondents saying they bought a product after seeing an in-game ad.
By Robert Williams • April 15, 2019 -
Deep Dive
Sonic boom: Why more brands are composing musical branding strategies
Once the exclusive domain of major corporations, sonic brand identities today are seeing growing interest as digital media's reach continues to expand.
By Laura Klepacki • April 15, 2019 -
Puma's latest sneakers come to life in AR app
Scanning the limited-edition sneakers unlocks photo and video filters, games and special effects that users can share on social media.
By Robert Williams • April 12, 2019 -
Opinion
How a decade of mobile marketing innovation created 'the year of the unicorn'
As many as 100 companies valued at $1 billion or more plan to go public in 2019, and it's no coincidence that many are mobile-powered, writes Urban Airship's Mike Herrick.
By Mike Herrick • April 12, 2019 -
Retrieved from Walmart on April 12, 2019
Walmart acquires ad-tech startup Polymorph to capture more brand dollars
The retailer hopes to help brands connect with consumers in more cutting-edge ways as it tries to keep up with Amazon's quickly growing ad business.
By Chantal Tode • April 12, 2019 -
Gravity Blankets cuts CPAs 58% with new Pinterest conversion optimization tools
The features aim to drive specific campaign goals, such as online checkout, a week ahead of the platform's expected IPO.
By Robert Williams • April 12, 2019 -
Column
Campaign Trail: How Mike's Hard Lemonade squeezes out 'brighter times' for millennial men
The creative challenge behind the brand's latest campaign centers on acknowledging a negative message — our polarizing society — while combating it through smile-inducing content and tech.
By Natalie Black (Koltun) • April 12, 2019 -
P&G's Pritchard calls for digital media's reinvention as 'dark side' worsens
Announced at the ANA Media Conference, the plan for a wholly new supply chain centers on five principles, including elevating quality, simplifying privacy and taking back control.
By Peter Adams • April 11, 2019
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