Ad Tech: Page 86
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US Bank updates iPhone app to help millennials
A "money mentorship" feature aims to help customers analyze their spending habits in real time.
By Robert Williams • April 3, 2019 -
EBay shuts down Commerce Network to focus on first-party advertising
The e-commerce site hopes to boost ad sales by emphasizing advertising on its platform and walking away from the third-party network.
By Erica Sweeney • April 3, 2019 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Gartner: 5G will drive 100M people to shop in AR by next year
Nearly half of retailers plan to deploy AR/VR features, but the technologies still face several challenges.
By Robert Williams • April 3, 2019 -
Walmart launches voice-activated grocery shopping
A new service lets customers order groceries from their Google Assistant-enabled devices.
By Krishna Thakker • April 2, 2019 -
Nearly all financial apps have security flaws that leave data vulnerable, study finds
A key vulnerability is an openness to decompiling, letting hackers peer inside an app's code to find its security flaws.
By Robert Williams • April 2, 2019 -
Unilever mulls ending CMO position with Weed's retirement, The Drum reports
Rather than finding a replacement, the CPG giant might instead realign its marketing division altogether.
By Peter Adams • April 2, 2019 -
McDonald's brings tech to the table with $3.7M investment in app developer
The chain's latest investment will give it a competitive edge by gaining access to new tech that will enhance the customer experience and drive sales.
By Julie Littman • April 2, 2019 -
Ad Age: Instagram pitches IGTV ads for creators
Facebook reportedly wants to monetize the video platform and pay creators to develop content that will keep viewers coming back.
By Robert Williams • April 2, 2019 -
Study: Half of marketers struggle with martech focused on personalization, optimization
Marketers also face challenges with ROI, efficiency and attribution in their utilization strategies, despite these being among the top goals for martech.
By Erica Sweeney • April 2, 2019 -
Chipotle spurs 5x surge in loyalty app downloads, analyst says
Within a week of the nationwide rollout, Chipotle Rewards registered its one-millionth member, according to an industry analyst at Barclays Capital.
By Robert Williams • April 2, 2019 -
Mike's Hard Lemonade blocks negative news in Washington Post homepage takeover
Intended to spread joy, the campaign also includes an AI-powered pop-up, ad spots focused on happy local news and bright yellow newsstands.
By Erica Sweeney • April 2, 2019 -
Opinion
Strategies for an organically habit-forming mobile app
The apps that catch on are those that earn a certain trust with their users to keep them coming back, writes Eddie Geller, CEO of baby book app Tinybeans.
By Eddie Geller • April 2, 2019 -
Study: Mobile ads get most attention while people watch TV
More than half of U.S. adults said brand familiarity is the top reason to pay attention to an ad seen on a smartphone.
By Robert Williams • April 1, 2019 -
IDC: AR/VR headset shipments to surge 54% this year
AR headset shipments will outpace those for VR devices, which have a bigger base of installations among gaming platforms.
By Robert Williams • April 1, 2019 -
63% of broadcaster impressions were served via connected TV in 2018, study finds
Advanced creative elements of CTV also brought higher engagement than standard pre-roll and the potential for greater earned time and attention.
By Erica Sweeney • April 1, 2019 -
Moolah, SurgePhone offer ad-supported mobile service
Mobile users can get free mobile service in exchange for watching ads.
By Robert Williams • April 1, 2019 -
Apple to shut down Texture as Apple News Plus starts
The shutdown leaves Android and Amazon Fire HD subscribers without access to the digital newsstand service.
By Robert Williams • April 1, 2019 -
Publicis completes $4B purchase of Epsilon as data marketing race heats up
The data marketing firm's services are available immediately to Publicis' U.S. clients and will roll out internationally in the coming months.
By Peter Adams • Updated July 2, 2019 -
Sizmek files for Chapter 11 bankruptcy amid programmatic challenges
The filing comes as uncertainty surrounds the ad-tech ecosystem, with reports that Google is mulling a change in how online media is monetized.
By Erica Sweeney • April 1, 2019 -
How Audi shifted gears from being a quiet niche brand to a progressive challenger
Everything from Marvel Studios tie-ups to app integrations with Major League Soccer have helped the luxury carmaker catch up to larger rivals like Mercedes-Benz and BMW in key brand metrics.
By Peter Adams • April 1, 2019 -
Study: Mobile app spending to double to $156B by 2023
Latin America and Africa will show the fastest growth rates as developing markets enter the smartphone era.
By Robert Williams • March 29, 2019 -
Postmates' latest partnership brings in-app food ordering to Coachella
A collaboration with AEG Presents lets concertgoers skip concession lines and pick up food and merchandise within a few minutes.
By Kevin Whiteley • March 29, 2019 -
Sally Beauty brings Instagram shopping, Apple Pay to revamped mobile site
A "shop by solution" gives users customized recommendations based on their needs.
By Robert Williams • March 29, 2019 -
In-app native ads led app installs during holidays, study says
Running creative across more app publishers helped to generate 45% greater engagement and boost app installs.
By Robert Williams • March 28, 2019 -
Square brings in-seat food ordering to Washington Nationals fans
Game attendees can request and pay for snacks from their phone and skip the line to pick up their items from a nearby concession stand.
By Robert Williams • March 28, 2019
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