NBC reveals promising results for Prime Pod ads, plans expansion

The premium ad segment introduced last year to reduce overall ad time delivered strong engagement and recall numbers for brands.

By Erica Sweeney • March 6, 2019

NBC affiliate station expands viewer texting to all news programs

TV stations like Seattle's KING 5 urge viewer interaction by airing texts during live broadcasts.

By Robert Williams • March 6, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Office Depot teams up with Alibaba

The U.S. retailer and the Chinese e-commerce firm are partnering to work with small and medium-sized businesses.

By Dan O'Shea • March 5, 2019

Sam's Club set to test faster Scan & Go tech

This spring, the retailer will pilot technology that uses computer vision and machine learning to enhance its mobile service.

By Dan O'Shea • March 5, 2019

Study: Amazon bests digital rivals, banks in earning consumer trust around data

The feeling is especially strong among millennials and Gen Zers, who trust the online retailer more than twice the amount they do banks.

By Peter Adams • March 5, 2019

Macy's expands AR beauty try-ons to all app users

The retailer is working on a number of ways to enhance its app, including with buy-online-pickup-in-store capabilities and ways to connect with stylists.

By Robert Williams • March 5, 2019

Comic Dive: Adpocalypse Drill

Major marketers pause their YouTube ads after the platform's latest brand safety controversy, but are they just going through the motions?

By John Hazard & Lisa Burdige • March 5, 2019

Levi's, Room & Board try on Pinterest's new shopping features

The home décor retailer saw a return on ad spend of 51 times from its Promoted Pins campaign and 33 times from its Shopping Ads push.

By Robert Williams • March 5, 2019

Twitter aims to boost mobile app promotions, direct response ads

In a show of the platform's strength, 30 of the Super Bowl's 38 TV advertisers also bought ads on Twitter last month.

By Robert Williams • March 5, 2019

49% of retailers name in-store mobile experience a top priority

A third of shoppers said they make purchases on mobile, and 41% predicted they'll do so more frequently in the next two years, BRP found.

By Dan O'Shea • March 4, 2019

YouCam brings in-store AR sampling to beauty retailers

A new enterprise app works as a virtual mirror that also provides data to help retailers tailor business decisions.

By Robert Williams • March 4, 2019

New Balance lets runners trade miles for beer via mobile wallet

Runners tally their miles on the Strava app and convert them into currency at The Runaway pub in London.

By Robert Williams • March 4, 2019

Amazon ends sales of Dash buttons in push for Alexa shopping

Virtual buttons through voice, mobile apps and smart displays could help drum up transactional use of the digital assistant.

By Robert Williams • March 4, 2019

Accenture: Many business leaders doubt 5G's revolutionary capabilities

Of 1,800 executives surveyed, 53% said there are "very few" things that 5G will let them do that they can't already do with 4G.

By Erica Sweeney • March 4, 2019

Dooney & Bourke's 1st app brings exclusive bag drops, personalization quiz

The handbag retailer partnered with tech company PredictSpring after learning that 60% of its web traffic comes from mobile.

By Dan O'Shea • March 1, 2019

CNN unveils app for Magic Leap's AR headset

The app gives the news provider a toehold on an AR platform that provides a more immersive experience with its content.

By Robert Williams • March 1, 2019

Study: Local advertisers to keep budgets steady, but shift more spend to social, mobile

Location-targeted ads will drive the growth in mobile this year as media buyers put their focus to smartphone platforms.

By Robert Williams • March 1, 2019

Lego sponsors Cartoon Network's gamified viewing app

Viewers can collect digital characters on the "Cartoon Network Arcade" app by watching the network's shows.

By Robert Williams • Feb. 28, 2019

Study: 40% of consumers are interested in branded chatbots

Uberall's data indicates growing consumer interest in branded chatbots, although the tech still needs to evolve to remove friction and refine accuracy.

By Robert Williams • Feb. 28, 2019

77% of US ad fraud classified as highly sophisticated, study finds

Desktop-based fraud accounted for 55% of total online fraud while mobile accounted for 46%, according to ad verification firm Cheq.

By Erica Sweeney • Feb. 28, 2019

Yelp's integration with GrubHub starts to pay off

The tech company's additional investments in innovations have helped generate significant user growth, making it more competitive with OpenTable.

By Alicia Kelso • Feb. 27, 2019

Marketers ill-prepared to leverage data, experiences to improve brand engagement, study finds

"Small data" may be a way to bring a human touch back to marketing, but 36% of executives see it as the biggest challenge facing their business.

By Erica Sweeney • Feb. 27, 2019

Apple adds Bidalgo as partner for mobile search ad automation

The iPhone maker appears to follow Facebook's lead in approving partners to help advertisers with App Store search campaigns.

By Robert Williams • Feb. 27, 2019

Forrester: Digital marketing spend to reach $146B by 2023, but search landscape is changing

Google has lost some ground to Amazon, and a greater portion of ad budgets are predicted to shift to voice in the coming years.

By Erica Sweeney • Feb. 27, 2019

Pandora Stories lets creators merge music and podcasting

John Legend and Perry Farrell are among the first to record commentary that's interspersed with their songs through the new platform.

By Robert Williams • Feb. 27, 2019