Hermes packs AR video messaging into parcel delivery

Customers of the U.K. delivery company can record a personal message that recipients activate with a smartphone.

By Robert Williams • Feb. 27, 2019

IAB joins push for federal privacy legislation as concern over 'patchwork' state laws grows

The group is petitioning for deeper collaboration between the government and industry as well as a "new paradigm" built on different frameworks than those underpinning laws like GDPR.

By Erica Sweeney • Feb. 27, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Comic Dive: Amazon's Escape From New York

Political pressure caused Amazon to scrap plans for its New York HQ2 campus, but the company's growing ad business marches on.

By John Hazard and Lisa Burdige • Feb. 26, 2019

Apple tests promotional discounts on app subscriptions

Mobile marketers will be able to offer discounts and promotions to existing or lapsed app subscribers.

By Robert Williams • Feb. 26, 2019

Oral-B connects AI-powered toothbrush to mobile apps for personalized tips

The device works with apps like Oral-B Funzone and the Disney Magic-Timer to help kids develop better brushing habits.

By Robert Williams • Feb. 26, 2019

Sprint to launch 5G in 9 cities this year

The news, which was announced at Mobile World Congress in Barcelona, comes as Sprint advocates for its proposed merger with T-Mobile.

By Jason Plautz • Feb. 26, 2019

Contactless ticketing to jump 3x by 2023, study finds

Public transportation is expected to drive most of the growth, particularly among urban consumers.

By Robert Williams • Feb. 26, 2019

What's behind the rise in retailer loyalty program revamps?

Companies from Nordstrom to J. Crew have invested in loyalty programs. Some removed barriers, others added them, but the changes all say something about the strategy.

By Cara Salpini • Feb. 26, 2019

Microsoft, Samsung, Nokia and others join AT&T's 5G incubator

The wireless carrier looks to bring together app developers, content creators, device makers and network vendors.

By Robert Williams • Feb. 25, 2019

Connected TV ad impressions jump 193% in 2018, study finds

In Q4, premium publishers ran more than half of their impressions on CTV platforms, a 154% year-over-year jump, per Extreme Reach.

By Erica Sweeney • Feb. 25, 2019

Consumers turn to mobile card services to manage finances

Over half of shoppers use the features in part because they can instantly freeze their cards and receive texts about potential fraud, per a PYMNTS.com report.

By Dan O'Shea • Feb. 25, 2019

Facebook collects sensitive personal data from apps, The Wall Street Journal reports

The social giant said it ordered apps to stop sharing the user information and may take additional action against noncompliant apps.

By Robert Williams • Feb. 25, 2019

Arsenal FC teams with Fantastec on blockchain collectibles app

The U.K. soccer club is letting users of the Swap app buy, collect and trade digital cards that unlock rewards and exclusive content. 

By Robert Williams • Feb. 25, 2019

As an era of self-regulation ends, marketers fear uncharted, risky waters for data privacy

"For many companies, if you get this wrong, you could very well be out of business," the ANA's Dan Jaffe told Marketing Dive about the upcoming California Consumer Privacy Act.

By Peter Adams • Feb. 25, 2019

P&G plans physical business incubator as part of Ventures initiative

The CPG giant is partnering with Los Angeles-based brand foundry and venture investor M13 as part of the effort. 

By Peter Adams , Erica Sweeney • Feb. 25, 2019

Google adds video to responsive display campaigns

The company also unveiled a new combinations report and ad strength offering to help advertisers determine their campaign performance. 

By Erica Sweeney • Feb. 25, 2019

SMBs see most marketing potential in Alexa, survey finds

However, 38% of small- and medium-sized businesses said they don't do any kind of marketing with voice platforms.

By Robert Williams • Feb. 22, 2019

Apple, Goldmans Sachs to issue joint credit card with Wallet app features

In-app features including financial planning tools like setting budgets, tracking rewards and managing credit balances will be offered. 

By Robert Williams • Feb. 22, 2019

Study: US will lead Asia, Europe on 5G

Analysis by Cisco found 9% of mobile data connections in North America by 2022 will run on 5G, compared to 4% in Asia and 6.5% in Western Europe.

By Jason Plautz • Feb. 22, 2019

Wendy's plans to expand delivery to 80% of locations in 2019

The company expects to spend an additional $25 million on digital platforms, and hired Accenture to accelerate development.

By Robert Williams • Feb. 22, 2019

Report: Pinterest secretly files for IPO, seeks $12B market value

A successful IPO is likely to be followed by investments in building out the platform's offerings for marketers. 

By Robert Williams • Feb. 22, 2019

Marriott tests new pod format around Oscars to drive interest in Bonvoy

The streamlined rewards program, which follows a massive cyberattack on the hotel chain's Starwood reservation system, has reportedly caused some confusion among consumers to date. 

By Erica Sweeney • Feb. 22, 2019

'Batman' AR/VR experience highlights potential of 5G

AT&T, Ericsson, Intel and Warner Bros. partnered to showcase how next-generation mobile tech will transform entertainment.

By Robert Williams • Feb. 21, 2019

Samsung readies 5G version of Galaxy S10 smartphones

The electronics giant added reverse wireless charging and Bixby routines while keeping the headphone jack.

By Robert Williams • Feb. 21, 2019

WPP teams with Waze on in-car ads

The platform's ads have "obvious opportunities" for quick-service restaurants, gas stations and retailers, according to the holding group.

By Robert Williams • Feb. 21, 2019