Sleep Number pilots interactive Hulu ad unit that links video, email marketing

Created with BrightLine, the commercials allow viewers to request offers from advertisers, which are sent to the email they have connected to their account.

By Erica Sweeney • Feb. 21, 2019

Delivery mobile app market to hit $16.6B in 2023, report says

Allied Market Research predicts that the global segment is expected to grow at an annual rate of close to 30%, driven by rising internet penetration, standard of living and mobile usage. 

By Alicia Kelso • Feb. 20, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

L'Oréal taps AI for skin diagnostics

The beauty company developed the technology based on 15 years of scientific research into how skin ages.

By Dan O'Shea • Feb. 20, 2019

Apple, Samsung, Fitbit, Fossil will lose smartwatch share, study says

The combined market share for the "big four" will slide to 47% of smartwatch shipments by 2023 as new rivals emerge, according to Juniper Research.

By Robert Williams • Feb. 20, 2019

Tide plots nationwide ambitions for mobile on-demand laundry service

Tide Cleaners targets urban areas, high-traffic retail locations and college campuses, with consumers able to leave instructions and receive updates through a dedicated app. 

By Erica Sweeney • Feb. 20, 2019

Report: TikTok tests native video ads that point to websites

The ad was spotted in a video clip labeled "Sponsored" from retailer Specialized Bikes.

By Robert Williams • Feb. 19, 2019

USA Today debuts AR feature for Oscar-nominated designers

"Oscars AR: The costumes and creators" gives audiences a close-up look at designs from nominated films.

By Robert Williams • Feb. 19, 2019

Report: Apple buys Pullstring to support voice-powered app development

The acquisition is another sign of Apple's plans to take on Amazon and Google in the burgeoning market for voice-powered apps and smart speakers.

By Robert Williams • Feb. 19, 2019

Norwegian Air lands 170% lower cost-per-booking with machine learning

The tech targeted users in select U.S. flight locations who were determined to be most likely to engage with an ad and book a flight.

By Erica Sweeney • Feb. 19, 2019

PwC's CMO on reorganizing, diversity and why it's critical to master tech

In an interview with Marketing Dive, Matt Lieberman also dished on realigning his team around an integrated, agency-like model, AI and putting clients back at the center of business strategies. 

By Dianna Christe • Feb. 19, 2019

Lego haunts building blocks with AR ghosts

This week, the toymaker also started selling licensed clothes that are only available on Snapchat.

By Robert Williams • Feb. 15, 2019

Report: New York Times presses pause on Snapchat Discover

The newspaper hasn't updated its channel in almost two months, but is discussing creating something new for the app.

By Robert Williams • Feb. 15, 2019

Facebook opens checkbook, ad inventory on Watch, reports say

The social network is reportedly offering $200,000 for each eight-episode series, and is piloting a plan to let media companies sell ads on the platform.

By Robert Williams • Feb. 15, 2019

Report: Apple buys AI marketing startup DataTiger

The deal is the latest indication that Apple seeks to build its digital marketing capabilities to drive growth as iPhone sales decline.​

By Robert Williams • Feb. 15, 2019

Walmart taps VR to showcase 'How to Train Your Dragon' products

Shoppers will be guided into a gift shop after participating in the immersive experience, which will be offered in several of the retailer's parking lots.

By Erica Sweeney • Feb. 15, 2019

Kellogg sees 18% sales bump through pilot for VR merchandising tool

Through the test, the marketer determined that placing its new Pop Tart Bites on lower shelves was optimal — an insight that goes against conventional shopper marketing wisdom. 

By Erica Sweeney • Feb. 15, 2019

Walgreens accepts Alipay in 3,000 stores

Allowing Chinese travelers to use the mobile payments they're accustomed to could allow them to bypass foreign exchange rates and purchase more.

By Daphne Howland • Feb. 15, 2019

Amazon seeks a better way to do loyalty rewards with new Moments program

The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony’s Crackle streaming platform.

By Peter Adams • Feb. 14, 2019

Reddit expands ad products with app install push

The addition of app installs and improvements to its pixel tracking are the social news platform's latest steps to appeal to advertisers that demand better metrics, including direct actions from viewers.

By Robert Williams • Feb. 14, 2019

Business Insider integrates personalized content feed

The partnership with Taboola points to how digital publishers are trying to be more competitive by providing a continual flow of relevant content.

By Robert Williams • Feb. 14, 2019

Study: Facebook, Google top mobile ROI rankings while Snapchat surges

A record 15 ad networks were eliminated from Singular's ROI Index because of "excessive levels of fraud."

By Robert Williams • Feb. 14, 2019

Grocers aim to capture more advertising dollars from CPGs

As low-margin supermarkets continue to invest in store technology and e-commerce, ad sales leveraging the data they collect can be a vital source of revenue.

By Krishna Thakker • Feb. 14, 2019

Bojangles' debuts 'flour-tossing' billboard for NBA All-Star weekend

For the sporting event taking place in its hometown of Charlotte, North Carolina, the chain is also holding a social media contest tied to the interactive billboard. 

By Erica Sweeney • Feb. 14, 2019

IPG continues impressive growth streak in Q4, signals strength in Acxiom deal

Executives told analysts that they are so far pleased with the data marketing division acquired last year, though its performance is not yet factored into IPG's broader organic revenue growth.  

By Erica Sweeney • Feb. 14, 2019

Helzberg Diamonds debuts in-store AR feature

Augmented reality started in mobile apps, but the tech is now showing up in-store as the jewelry retailer creates a virtual ring try-on capability.

By Dan O'Shea • Feb. 13, 2019