Devils Backbone brings beer packaging to life with AR

The craft brewer invites mobile users to immerse themselves in 3D animation while enjoying a cold one.

By Robert Williams • Feb. 13, 2019

Kroger launches mobile payment platform

Kroger Pay will roll out nationwide this year along with a new debit card under the grocer’s Rewards program.

By Jeff Wells • Feb. 13, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Report: Apple riles media firms with proposed fees on 'Netflix for news'

The iPhone maker plans to keep about 50% of subscription revenue and likely won't share customer data.

By Robert Williams • Feb. 13, 2019

Why is Pizza Hut testing delivery with Grubhub?

The surprising move marks the first partnership between a major pizza brand and a third-party delivery service, and it's unclear how it will benefit the chain — especially since it's shaved down delivery times.

By Julie Littman • Feb. 13, 2019

Brand safety improves, but marketers view some solutions as limiting, study finds

Compared to similar research from two years ago, twice as many industry professionals said that blacklists and whitelists have hindered their ability to reach audiences.

By Erica Sweeney • Feb. 13, 2019

Target updates app after pricing dispute

An investigation by a Minneapolis TV station found that prices on the retailer's mobile app rose as users got closer to stores. 

By Corinne Ruff • Feb. 12, 2019

HQ Trivia debuts voice app for Google Assistant

"HQ University" challenges players to answer 12 questions of increasing difficulty with voice commands.

By Robert Williams • Feb. 12, 2019

Lucidity, IAB Tech Lab uncover alarming fraud, wasted spend through blockchain pilot

A new report claiming to have the most complete results to date for a blockchain-powered digital ad solution found large discrepancies in campaigns from over a dozen advertisers. 

By Erica Sweeney • Feb. 12, 2019

Facebook buys visual shopping startup GrokStyle

The startup’s focus on artificial intelligence solutions for retailers could boost the social network’s e-commerce ambitions.

By Robert Williams • Feb. 11, 2019

Report: Amazon ramps up livestreaming for brands

The bigger commitment is evident in a new dedicated section for viewing livestreams and in Amazon Live Creator, a newly launched app that lets brands stream directly on the site.

By Erica Sweeney • Feb. 11, 2019

Spotify moves to ban ad block users from its platform

Accounts found to be using ad blocking technology may be terminated or suspended under new Terms of Service from the streamer. 

By Robert Williams • Feb. 11, 2019

NBC offers sales guarantees for STX Films campaign around 'The Upside'

The media company will introduce a new attribution product and plans to measure consumer outcomes for the campaign via Fandango. 

By Erica Sweeney • Feb. 11, 2019

Shopify, 11 Honoré bring QR-code shopping to New York Fashion Week

The e-commerce platform provider and the size-inclusive retailer brought a catalog-based mobile shopping experience to the fashion sector's big stage.

By Dan O'Shea • Feb. 8, 2019

Amazon reportedly rethinks NYC HQ2 after backlash

The Washington Post suggests that the company may be threatening to pull out of the Queens campus in order to put pressure on city and state officials to seal the deal.

By Natalie Black (Koltun) • Feb. 8, 2019

McDonald's, Chipotle, Yum and Dunkin' double down on delivery

Over the past two weeks, the QSR heavyweights announced changes to their off-premise initiatives and detailed how third-party delivery deals impact sales.

By Julie Littman • Feb. 8, 2019

Mastercard tunes in 'sonic brand identity' as audio marketing continues to rise

The "comprehensive sound architecture" touches across ads to in-store shopping actions and debuts with a multichannel Grammys campaign.

By Peter Adams • Feb. 8, 2019

Yum Brands hunts for global leader to build digital, tech strategy

Technology stands as one of the four "growth drivers" for the parent company of Pizza Hut and KFC, said CEO Greg Creed.

By Samantha Schwartz • Feb. 8, 2019

Pinterest automates Shop the Look curation

The updated feature increased coverage by more than 20 times, and in early testing the automated process showed a 7% jump in user engagement.

By Dan O'Shea • Feb. 8, 2019

MGM Resorts sponsors experience in Sacramento Kings game app

"Call the Shot" lets sports fans predict scores, game outcomes and shooting percentages, for a chance to win virtual and real prizes.

By Robert Williams • Feb. 8, 2019

'Fortnite' passes $500M in revenue on iOS devices

Along with the millions of dollars from in-app purchases, the game presents unique sponsorship opportunities for brands seeking to reach an audience of mostly young males.

By Robert Williams • Feb. 8, 2019

Twitter debuts 'monetizable' metric for its 126M users

The new metric is positioned to set Twitter apart from other digital media platforms by promising a more direct assessment of user value.

By Robert Williams • Feb. 8, 2019

Mondelez names Scrum50 as e-commerce agency of record

The packaged goods marketer previously worked with Scrum50 on an Amazon-specific launch for Trident Vibes and seasonal programs for several brands. 

By Erica Sweeney • Feb. 8, 2019

QVC launches mobile app with shoppable video, unveils new logo

The multichannel retailer places a bet on technology while launching a new brand identity.

By Dan O'Shea • Feb. 7, 2019

Bad actors exploited ads.txt in scheme targeting high-profile publishers

DoubleVerify, which sussed out the operation late last year, said the fraudsters could've siphoned up to $80 million in ad spending if they hadn't been caught.

By Peter Adams • Updated Feb. 8, 2019

Facebook will soon show users how advertisers target them

Starting Feb. 28, users will be able to see when a marketer shared their information and when the social giant served them an ad.

By Robert Williams • Feb. 7, 2019