Flip Fit app blends mobile commerce with social media

The app lets users see what others are trying on and share their outfits with friends, using consumers' mobile habits to drive sales.

By Tatiana Walk-Morris • Oct. 28, 2019

Voice-enabled purchasing on the rise

Ownership of the devices has more than doubled in the past three years, according to a new study.

By Tatiana Walk-Morris • Oct. 25, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Chipotle's 'Boorito' returns in TikTok challenge for Halloween

The Mexican food chain is offering free burritos for a year to five TikTok users who post the most popular "before and after" views of getting into costume.

By Robert Williams • Oct. 25, 2019

Brands get more Snapchat capabilities with new tool kit

FabFitFun, Vice and Buzzfeed are launch partners for the new Creative Kit for Web.

By Robert Williams • Oct. 25, 2019

Voice assistants are getting dumber with age, study says

Amazon's Alexa, Apple's Siri, Google Assistant and Microsoft's Cortana answered fewer questions correctly than they did in past studies.

By Robert Williams • Oct. 25, 2019

Campaign Trail: Samsung's space selfie contest launches UGC to new heights

Weather conditions cut short the influencer-led effort after the device landed on a Michigan property last weekend.

By Natalie Black (Koltun) • Updated Oct. 29, 2019

Twitter's ad business stumbles as tech bugs bog down performance

The company previously forecast a slowdown in Q3, but unexpected glitches considerably hindered growth.

By Peter Adams • Oct. 24, 2019

Goodwill lifts incremental store visits 470% with mobile targeting

The nonprofit's "Bring Good Home" campaign cut costs-per-visit by 79%, according to ad-tech partner AdTheorent.

By Robert Williams • Oct. 24, 2019

42% of ad spend through Amazon goes to brand awareness, study says

Ad spend through Amazon's DSP was up 30% in Q3 as brands increasingly targeted ads on Amazon web properties as well as on sites it doesn't own.

By Dianna Christe • Oct. 24, 2019

Apple Pay surpasses Starbucks as most popular mobile payment app

Proximity mobile payments will more than double to $220 billion by 2023 from $98.9 billion in the U.S. this year, eMarketer estimates.

By Robert Williams • Oct. 24, 2019

Taco Bell, T-Mobile buy in as Quibi fills year 1 ad space

Set to launch in April, the mobile video platform is offering non-skippable pre-roll spots and plans to experiment with other ad formats.

By Robert Williams • Oct. 24, 2019

Kind Snacks' TikTok challenge quickly tallies 18M views

Participants could win a trip to New York and a year's supply of Simple Crunch Bars if their video is the top-viewed during the contest.

By Robert Williams • Updated Oct. 25, 2019

Why podcasting is a key 21st century media experience

It's intimate, it's engaging and it scales. Here are six key insights from the Podcast Upfront 2019, according to the IAB's Zoe Soon.

By Zoe Soon • Oct. 24, 2019

Ally Financial turns US cities into immersive Monopoly game board

Through users' smartphones and augmented reality, the partnership offers a gamified experience that promotes financial literacy.

By Robert Williams • Oct. 23, 2019

Study: In-game banner ads have high viewability, but low recall

When it comes to ad viewability, Instagram is eight times more effective than gaming apps and five times better than desktop, Kargo's research found.

By Robert Williams • Oct. 23, 2019

Guitar maker Fender strikes chord with new Songs subscription app

Fender aims to boost customer lifetime value while cutting guitar students' 90% first-year abandonment rate.

By Robert Williams • Oct. 23, 2019

Snap's ad revenue jumps 50% as Snapchat gains 7M users

CEO Evan Spiegel doesn't see Bytedance's popular social video app TikTok as a key rival.

By Robert Williams • Oct. 23, 2019

Patrón pops open tequila orders via Instagram Stories ads

It is the first liquor brand to do so, and is fulfilling delivery via third parties Drizly, Instacart and Reserve Bar.

By Peter Adams • Oct. 22, 2019

NASA counts down to Artemis lunar mission with crowdsourced selfie sculpture

The space agency urges Instagram and Twitter users to submit selfies to be part of a sculpture inspired by a planned voyage to the moon.

By Robert Williams • Oct. 22, 2019

TikTok bans accounts showing Islamic State propaganda videos

Some of the videos were decorated with filters of stars and stripes, apparently to make them more visually inviting to teens.

By Robert Williams • Oct. 22, 2019

Twitch taps top Zynga marketing exec Doug Scott as CMO

Scott's hiring comes just weeks after Twitch unveiled its first brand campaign aimed at broadening its audience beyond gamers.

By Robert Williams • Oct. 22, 2019

IAB: US digital ad growth rate slowed during the 1st half of 2019

A decline in revenue growth rate compared to last year could be a warning sign as the possibility of a recession looms.

By Barry Levine • Oct. 22, 2019

Adobe aims to inspire creatives with new Alexa voice app

By saying, "Hey Alexa, open the Adobe Inspiration Engine," users can hear inspirational quotes from creative professionals and do guided exercises.

By Robert Williams • Oct. 22, 2019

Facebook advertisers boost video budgets 24%, study finds

Spending on Facebook's dynamic ads surged 98% in Q3 from a year earlier on the continued strength in click-through rates, Nanigans found.

By Robert Williams • Oct. 21, 2019

EBay expands 'holiday creep' campaign with Twitter jargon jar

The online marketplace will donate $1 to charity every time a brand uses a holiday buzzword on Twitter.

By Robert Williams • Oct. 21, 2019