Mobile: Page 134
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Febreze drops fresh album of musical ads
"The Freshness" targets fans who like the P&G brand's musical spots that have won attention on social media.
By Robert Williams • March 14, 2019 -
Betabrand builds customer acquisition strategy around Facebook comments
The brand's creative team analyzes the most common comments each week and responds with GIFs and witty comebacks.
By Erica Sweeney • March 14, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Google rolls out smart targeting for in-game ads
New segmentation features categorize players and display ads based on the likelihood of targeted users making in-app purchases.
By Robert Williams • March 14, 2019 -
Lush demos visual search app and fresh 'digital packaging' at SXSW
A mobile-packed activation let guests scan bath products for details like price, ingredients and action videos, while highlighting the brand's broader tech focus.
By Natalie Black (Koltun) • March 14, 2019 -
Lamps Plus taps SMS texting for customer service
Without having to download a separate app, users can reserve items, ask about store inventory or get personalized design tips.
By Robert Williams • March 14, 2019 -
Opinion
When disruptors become followers: Uber, Lyft and their loyalty potential
The new loyalty programs should inspire a sense of liberty and freedom to incentivize incremental behavior, writes SessionM's CMO Patrick Reynolds.
By Patrick Reynolds • March 14, 2019 -
Pandora offers more granular targeting, including smart speaker-specific ads
The change could help marketers solve the "invisible shelf" and discovery problems associated with voice marketing.
By Peter Adams • March 13, 2019 -
Spotify offers free ad-supported Hulu to paying subscribers
The popular services join forces as the streaming market grows increasingly saturated.
By Robert Williams • March 13, 2019 -
EMarketer: Social video ad spending will surge 44% by 2021
The category will make up 30% of video's total $14.9 billion in two years, as more brands shift to reach younger audiences on their preferred platforms.
By Robert Williams • March 13, 2019 -
Three Olives Vodka's influencer campaign boosts awareness 32%
The "Finding Otherness" campaign for the launch of a rosé-flavored vodka also increased purchase intent by more than 10%.
By Robert Williams • March 13, 2019 -
Facebook replaces relevance score, changes ad metrics
The changes could help advertisers address trends like personalization and ad relevance.
By Erica Sweeney • March 13, 2019 -
Baskin-Robbins, Mister Donut partner with HotNow on crypto rewards game
Players can exchange their virtual gold in the game's marketplace for coupons and discounts at real-world retailers.
By Robert Williams • March 13, 2019 -
Google lets YouTube creators add AR selfies to Stories
Google's machine learning technology doesn't require a depth scanner to create a detailed model of a person's face.
By Robert Williams • March 12, 2019 -
Chipotle touts loyalty program with $250K in Venmo payouts
The Mexican food chain is expanding its Chipotle Rewards program nationwide.
By Robert Williams • March 12, 2019 -
Basic Space looks to leverage the influencer economy
Launched at SXSW, the online and app marketplace provides a home for celebrities to sell their own pre-owned and exclusive merchandise.
By Dan O'Shea • March 12, 2019 -
How HBO's 'Sopranos' nickname Twitter stunt scored 300M impressions
At SXSW, the network and marketing firm Engine Group explained how to use social media as more than "fast food."
By Chris Kelly • March 12, 2019 -
L'Oréal deepens personalized skincare focus with uBiome partnership
New test kits revealed at SXSW enable consumers to submit cheek-swab samples to determine their skin health and receive product recommendations.
By Natalie Black (Koltun) • March 12, 2019 -
Pedigree links shelter dog support drive to documentary sponsorship
The brand partnered with influencer Katherine Schwarzenegger and will donate one bowl of food for every story shared using the campaign hashtag.
By Erica Sweeney • March 12, 2019 -
Acura, influencers dare March Madness fans to show off their skills on social
The brand will repost the best #SuperHandling Challenge videos to Instagram Stories, where ESPN's Jay Williams will provide commentary.
By Robert Williams • March 12, 2019 -
AT&T partners with ESL on mobile esports league sponsorship
The year-round league is open to any amateur who wants to compete on their smartphone and features popular titles like "Clash of Clans."
By Robert Williams • March 12, 2019 -
Samsung taps Revieve for selfie skin analysis
Users of the Galaxy S10 can take a selfie to receive personalized skin analysis.
By Robert Williams • March 11, 2019 -
Albertsons enhances online shopping with real-time updates
A new partnership with location-sharing tech firm Glympse promises added conveniences for those seeking to save time and avoid the hassle of grocery shopping in stores.
By Robert Williams • March 11, 2019 -
Dior designs AR filter for Instagram during Paris Fashion Week
The filter generated more than 2.6 million impressions for the European luxury fashion brand.
By Robert Williams • March 11, 2019 -
Chobani hosts Instagram 'swag drops' to promote kids line
The brand is giving away children's clothing and other items that feature characters inspired by flavors like Rainbow Sprinkle Cone.
By Erica Sweeney • March 11, 2019 -
Variety: Comedy Central premieres YouTube channel dedicated to digital originals
The network saw an opportunity for a separate channel hosting its digital-only content, and the effort will be spearheaded by Viacom Digital Studios.
By Erica Sweeney • March 11, 2019
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