Mobile: Page 135
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Report: Apple may debut iPhone-powered AR headset this year
The first generation of glasses will rely on a nearby iPhone for processing power, an internet connection and location services.
By Robert Williams • March 10, 2019 -
Airbnb buys mobile-first HotelTonight to boost last-minute bookings
As it prepares for an IPO, the hospitality platform seeks to become a one-stop shop for travelers.
By Robert Williams • March 8, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Retrieved from Epic Games on July 02, 2018
'Fortnite' leads declines in battle royale games' social media mojo
However, the game was still ranked No. 1 with 88.2 million social mentions and 1.3 billion engagements.
By Robert Williams • March 8, 2019 -
OOH advertising spend jumps 4.5% in 2018, reaching a record high
Digital OOH represented 29% of the total spend, but there were also increases in the four main formats: billboards, street furniture, transit and place-based.
By Erica Sweeney • March 8, 2019 -
Adidas taps Twitter livestream series to boost female athletes
Announced one day before International Women's Day, the series will stream girls' high school volleyball and soccer games.
By Robert Williams • March 8, 2019 -
Courtesy of The Home Depot
Forrester: Home Depot, Sephora top retail mobile app experiences
Features like AR, 360-degree views and video buying guides round out the home improvement chain's key mobile shopping functionalities.
By Robert Williams • March 8, 2019 -
How AT&T revamped an 8-year-old TV campaign to make it mobile-first
The "It Can Wait" public service message reached millions and outstripped benchmarks by putting the focus on mobile viewers.
By Chris Kelly • March 8, 2019 -
Cox pilots AI-powered audio ad unit from Spark Foundry, AI Music
Sympaphonic Ads automatically pair creative with user listening preferences, and reportedly can produce a complete ad in under 10 minutes.
By Peter Adams • March 7, 2019 -
Google dives deeper into visual search with shoppable ads in Images
The search giant's new features make its platform more directly competitive with Pinterest.
By Robert Williams • March 7, 2019 -
Mobile ads work faster than most people think, study finds
Well-known brands triggered the quickest response, while video ads were twice as likely to stimulate an emotional reaction than static images, the Mobile Marketing Association found.
By Robert Williams • March 7, 2019 -
Facebook outlines plans for 'privacy-focused' integration of Instagram, WhatsApp and Messenger
CEO Mark Zuckerberg said the company will shift its focus to encrypted communications, so conversations can be intimate, ephemeral and secure.
By Erica Sweeney • March 7, 2019 -
Fitbit signs on Adidas, Blue Apron, Deezer for new rewards program
Smartwatch wearers can earn points for everyday activities like steps, sleep and active minutes and redeem for product discounts.
By Robert Williams • March 7, 2019 -
Report: Amazon removes thousands of vendors
The move is the latest indication that Amazon seeks more control over how it works with brands.
By Erica Sweeney • Updated March 12, 2019 -
McDonald's drives 8.4K in-app actions by tying geofenced billboards to Waze
A campaign with the Google-owned app and agency Outdoor Media Group used geofenced billboards to send people a message when their car stopped.
By Peter Adams • March 7, 2019 -
Wendy's trolls McDonald's on Frozen Food Day
A frozen cake for "you know who" reminded Twitter followers that its rival uses frozen beef and offered a free burger through Wendy's mobile app.
By Robert Williams • March 7, 2019 -
Gillette lets Twitch users earn virtual currency for purchases
As part of a new partnership, a team of 11 Twitch streamers will promote the men's grooming brand on the platform.
By Erica Sweeney • March 7, 2019 -
IAB: 78% of marketers will spend more on data in 2019
Stronger government data regulation is the main potential threat to "deriving value from data," while concern over other issues like proving ROI has dipped.
By Erica Sweeney • March 6, 2019 -
Papa Gino's, D'Angelo see 14x response rate for SMS offers
A mobile campaign with Mobivity's Recurrency platform drove more than 25,000 transactions and $125,000 in attributable revenue.
By Robert Williams • March 6, 2019 -
Nutella serves up free samples to Alexa, Google Assistant users
After registering, customers' "Send me a sample of Nutella" prompt activates the offer and sends the product by mail.
By Robert Williams • March 6, 2019 -
NBC affiliate station expands viewer texting to all news programs
TV stations like Seattle's KING 5 urge viewer interaction by airing texts during live broadcasts.
By Robert Williams • March 6, 2019 -
T.J. Maxx gamifies pop-up experiences via Instagram contest
Consumers can guess the total cost of the products on display in several installations curated by influencers for a chance to win prizes.
By Erica Sweeney • March 6, 2019 -
Kimpton expands Room 301 influencer experience to 20 cities
After a pilot last fall, the hotel chain's new Stay Human Project will offer localized, "Instagrammable" rooms to inspire guests.
By Robert Williams • March 6, 2019 -
Sam's Club set to test faster Scan & Go tech
This spring, the retailer will pilot technology that uses computer vision and machine learning to enhance its mobile service.
By Dan O'Shea • March 5, 2019 -
Study: Amazon bests digital rivals, banks in earning consumer trust around data
The feeling is especially strong among millennials and Gen Zers, who trust the online retailer more than twice the amount they do banks.
By Peter Adams • March 5, 2019 -
Post pairs with Hostess for influencer campaign showcasing 'tiny bakery'
For National Cereal Day, new Hostess-inspired cereals will be promoted via social media, while Kellogg's continues to leverage its NYC Café.
By Erica Sweeney • March 5, 2019
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