Mobile: Page 136
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Macy's expands AR beauty try-ons to all app users
The retailer is working on a number of ways to enhance its app, including with buy-online-pickup-in-store capabilities and ways to connect with stylists.
By Robert Williams • March 5, 2019 -
Column
Comic Dive: Adpocalypse Drill
Major marketers pause their YouTube ads after the platform's latest brand safety controversy, but are they just going through the motions?
By John Hazard & Lisa Burdige • March 5, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Levi's, Room & Board try on Pinterest's new shopping features
The home décor retailer saw a return on ad spend of 51 times from its Promoted Pins campaign and 33 times from its Shopping Ads push.
By Robert Williams • March 5, 2019 -
Twitter aims to boost mobile app promotions, direct response ads
In a show of the platform's strength, 30 of the Super Bowl's 38 TV advertisers also bought ads on Twitter last month.
By Robert Williams • March 5, 2019 -
Nissin noodle vending machine swaps Instagram posts for prizes
Fans who post a selfie with the machine and a unique hashtag can win Cup Noodles, video games, gift vouchers and merchandise.
By Robert Williams • March 5, 2019 -
49% of retailers name in-store mobile experience a top priority
A third of shoppers said they make purchases on mobile, and 41% predicted they'll do so more frequently in the next two years, BRP found.
By Dan O'Shea • March 4, 2019 -
Tic Tac taps Instagram Stories, 6-second bumpers for campaign around sharing
The effort is the first created and produced for the brand by Laundry Service, which Tic Tac named its creative agency of record in August.
By Erica Sweeney • March 4, 2019 -
YouCam brings in-store AR sampling to beauty retailers
A new enterprise app works as a virtual mirror that also provides data to help retailers tailor business decisions.
By Robert Williams • March 4, 2019 -
New Balance lets runners trade miles for beer via mobile wallet
Runners tally their miles on the Strava app and convert them into currency at The Runaway pub in London.
By Robert Williams • March 4, 2019 -
JetBlue's Instagram contest asks users to wipe their accounts
Contestants can enter to win a year of free travel by deleting all the posts on their Instagram page.
By Robert Williams • March 4, 2019 -
Amazon ends sales of Dash buttons in push for Alexa shopping
Virtual buttons through voice, mobile apps and smart displays could help drum up transactional use of the digital assistant.
By Robert Williams • March 4, 2019 -
Accenture: Many business leaders doubt 5G's revolutionary capabilities
Of 1,800 executives surveyed, 53% said there are "very few" things that 5G will let them do that they can't already do with 4G.
By Erica Sweeney • March 4, 2019 -
Dooney & Bourke's 1st app brings exclusive bag drops, personalization quiz
The handbag retailer partnered with tech company PredictSpring after learning that 60% of its web traffic comes from mobile.
By Dan O'Shea • March 1, 2019 -
CNN unveils app for Magic Leap's AR headset
The app gives the news provider a toehold on an AR platform that provides a more immersive experience with its content.
By Robert Williams • March 1, 2019 -
Retail jumps to biggest buyer of mobile ads in second half of 2018, study finds
Retailers spent more on mobile advertising than the media, finance and automotive industries, Smaato found.
By Robert Williams • March 1, 2019 -
Study: Local advertisers to keep budgets steady, but shift more spend to social, mobile
Location-targeted ads will drive the growth in mobile this year as media buyers put their focus to smartphone platforms.
By Robert Williams • March 1, 2019 -
Quilted Northern touts comfort and self-care in social video spots
The toilet paper brand's #comfday campaign urges people to celebrate "hygge," the Danish concept of coziness.
By Robert Williams • March 1, 2019 -
Southwest promotes civility with Netflix's 'The Kindness Diaries'
The airline hosted a "kindness-based" sweepstakes as part of the campaign and is offering special content integrations for the show.
By Erica Sweeney • March 1, 2019 -
Jameson joins with Anderson .Paak to support local bars ahead of St. Patrick's Day
As part of the "#LoveThyBar" campaign, the Pernod Ricard brand is dishing out drink rebates to consumers via Facebook Messenger.
By Erica Sweeney • March 1, 2019 -
Lego sponsors Cartoon Network's gamified viewing app
Viewers can collect digital characters on the "Cartoon Network Arcade" app by watching the network's shows.
By Robert Williams • Feb. 28, 2019 -
Danone links illustrated yogurt packaging to Spotify playlists
The "Light and Free Ink" U.K. campaign includes artistic packaging with QR codes that unlock curated playlists.
By Robert Williams • Feb. 28, 2019 -
Lay's ties exclusive Bebe Rexha song downloads to chip packaging
After purchasing one of three limited-edition flavors, fans can apply a code online to download the track and enter to win prizes.
By Erica Sweeney • Feb. 28, 2019 -
Study: 40% of consumers are interested in branded chatbots
Uberall's data indicates growing consumer interest in branded chatbots, although the tech still needs to evolve to remove friction and refine accuracy.
By Robert Williams • Feb. 28, 2019 -
Tommy Hilfiger designs Instagram Stories templates ahead of Paris Fashion Week
Unfold's 16 million app users can upload photos and videos into digital designs inspired by the new TommyXZendaya collection.
By Robert Williams • Feb. 28, 2019 -
77% of US ad fraud classified as highly sophisticated, study finds
Desktop-based fraud accounted for 55% of total online fraud while mobile accounted for 46%, according to ad verification firm Cheq.
By Erica Sweeney • Feb. 28, 2019
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