Cashless bans could hinder Amazon Go expansion

San Francisco is weighing a ban on cash-free stores in an effort to protect low-income shoppers, while Philadelphia and New Jersey recently passed laws. 

By Lauren Manning • March 22, 2019

Facebook tops ranking for mobile app marketing, AppsFlyer finds

Meanwhile, global mobile fraud remained persistent at 30% as rates of app install fraud affected the rankings of ad networks.

By Robert Williams • March 21, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Starbucks invests $100M in food, retail incubator

The coffee giant's backing of Valor Siren Ventures, a fund that supports food and tech startups, could drive innovation and give it a competitive edge.

By Julie Littman • March 21, 2019

Study: Wearables market to grow 15% on strength of smartwatches

Biometric sensors and virtual assistants like Siri, Google Assistant and Amazon Alexa are supporting the category's growth.

By Robert Williams • March 21, 2019

PubMatic sets May 1 deadline to enforce app-ads.txt specification

After that, apps won't be able to monetize traffic through the sell-side platform​ unless authorized by the seller's app-ads.txt file.

By Robert Williams • March 21, 2019

Postmates rolls out free group delivery feature

A new "party" option works like Uber Pool for food, an offering that could give it a leg up over competitors if customers are willing to tolerate longer wait times.

By Kevin Whiteley • March 21, 2019

CNBC: Amazon suspends more ads for products that don't make money

The e-commerce giant is reportedly pressuring brands to cut prices if they want to advertise products as it seeks to drive profitability for historically low-margin goods.

By Erica Sweeney • March 21, 2019

Burger King sets rivals' ads aflame with AR app

Customers in Brazil win a free Whopper for virtually burning print and billboard ads of competitors like McDonald's.

By Robert Williams • March 21, 2019

Google Stadia will let players stream games from cloud

The search giant announced plans for a gaming platform that will stream across channels and offer a controller boasting a Google Assistant button. 

By Robert Williams • March 20, 2019

Pandora unveils first sonic logo in campaign refresh

A spring installment of the streaming platform's "Sound On" initiative aims to help users identify the brand whenever its three-second sound bite chimes.

By Robert Williams • March 20, 2019

ShotTracker's video campaign boosts app installs 10x ahead of March Madness

The player-tracking app scored 30,000 page impressions in just two days after airing digital and TV ads on ESPN.

By Robert Williams • March 20, 2019

73% of online shoppers click on Amazon product ads while browsing, study finds

Among web browsers who have clicked on an Amazon product ad, 83% purchased the item and 60% said the ads were helpful. 

By Erica Sweeney • March 20, 2019

McDonald's and La-Z-Boy partner on 'McDelivery Couch' sweepstakes

The promotion for McDelivery with Uber Eats includes a chance to win a decked-out couch for binge-watching.

By Erica Sweeney • March 20, 2019

Sandwich chain Blimpie lifts customer spending 11% with personalized offers

At 70 locations, the Mobivity-powered test issued personalized offers to customers' phones and paper receipts based on their order history.

By Robert Williams • March 20, 2019

Instagram launches in-app checkout with 20 major brands

Adidas, Nike, H&M and Kylie Cosmetics are among the names leveraging the feature in closed beta as Instagram continues to elevate its social commerce ambitions. 

By Peter Adams • March 19, 2019

Cleveland Cavaliers pilots in-stadium drink orders with Apple Business Chat

The NBA team partnered with Aramark to offer beverage delivery to designated sections of its arena.

By Robert Williams • March 19, 2019

Pressure to take a stand on values extends to B2B companies, study finds

Eight in 10 business leaders would end a relationship based on a vendor's failure to address a values-based issue when a crisis occurs.

By Erica Sweeney • March 19, 2019

Long John Silver's serves up original album, audio coupons for Lent

Twitter engagement for the first song was nearly three-times the benchmark after the seafood chain's campaign kicked off on Ash Wednesday.

By Robert Williams • March 19, 2019

P&G's Bounty teams with BuzzFeed on March Madness videos

Videos starring basketball broadcaster Dick Vitale are available on the brands' social channels.

By Robert Williams • March 19, 2019

Walmart sparks social media upset after cutting app-based price-matching

The news that the Savings Catcher program will end on May 14 comes a year after Walmart axed its mobile Scan & Go service.

By Robert Williams • March 19, 2019

Jordan Peele's 'Us' releases first-ever takeover of Spotify's movies hub

The nearly two-hour listening experience includes songs recommended by star Winston Duke and features discussions with writer-director Peele.

By Erica Sweeney • March 19, 2019

Beyond bells and whistles: How grocery apps are (and should be) evolving

From couponing to wayfinding to online ordering, retailers' mobile offerings are still a work in progress, experts say.

By Jessica Dumont • March 19, 2019

Uber expands Cargo in-car vending deal to NYC

Free Red Bull energy drinks are being dished out to passengers citywide to promote the service.

By Robert Williams • March 18, 2019

Amazon tests app pop-ups touting private-label goods

Pop-up windows forced mobile users to click through to a lower-cost Amazon product or to close the notice before continuing to shop.

By Robert Williams • March 18, 2019

Microinfluencers outshine celebrities by capturing 40% of brands' spend, study finds

While many consumers have been inspired to purchase by an influencer, most expect brands to be transparent about their partner relationships.

By Erica Sweeney • March 18, 2019