Mobile: Page 137
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Yelp's integration with GrubHub starts to pay off
The tech company's additional investments in innovations have helped generate significant user growth, making it more competitive with OpenTable.
By Alicia Kelso • Feb. 27, 2019 -
Apple adds Bidalgo as partner for mobile search ad automation
The iPhone maker appears to follow Facebook's lead in approving partners to help advertisers with App Store search campaigns.
By Robert Williams • Feb. 27, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Forrester: Digital marketing spend to reach $146B by 2023, but search landscape is changing
Google has lost some ground to Amazon, and a greater portion of ad budgets are predicted to shift to voice in the coming years.
By Erica Sweeney • Feb. 27, 2019 -
Pandora Stories lets creators merge music and podcasting
John Legend and Perry Farrell are among the first to record commentary that's interspersed with their songs through the new platform.
By Robert Williams • Feb. 27, 2019 -
Hermes packs AR video messaging into parcel delivery
Customers of the U.K. delivery company can record a personal message that recipients activate with a smartphone.
By Robert Williams • Feb. 27, 2019 -
Apple tests promotional discounts on app subscriptions
Mobile marketers will be able to offer discounts and promotions to existing or lapsed app subscribers.
By Robert Williams • Feb. 26, 2019 -
Oral-B connects AI-powered toothbrush to mobile apps for personalized tips
The device works with apps like Oral-B Funzone and the Disney Magic-Timer to help kids develop better brushing habits.
By Robert Williams • Feb. 26, 2019 -
BMW sponsors 6-episode podcast series for foodies
Restaurant reviewer The Infatuation and The New York Times' branded content studio will help to highlight cities' cultures and promote a new car model.
By Robert Williams • Feb. 26, 2019 -
Caesars, DraftKings ink multi-state deal as online gaming, sports betting heat up
DraftKings will promote Caesars as its official casino partner in the states where the two companies collaborate as part of the partnership.
By Erica Sweeney • Feb. 26, 2019 -
Sprint to launch 5G in 9 cities this year
The news, which was announced at Mobile World Congress in Barcelona, comes as Sprint advocates for its proposed merger with T-Mobile.
By Jason Plautz • Feb. 26, 2019 -
Contactless ticketing to jump 3x by 2023, study finds
Public transportation is expected to drive most of the growth, particularly among urban consumers.
By Robert Williams • Feb. 26, 2019 -
Deep Dive
What's behind the rise in retailer loyalty program revamps?
Companies from Nordstrom to J. Crew have invested in loyalty programs. Some removed barriers, others added them, but the changes all say something about the strategy.
By Cara Salpini • Feb. 26, 2019 -
Study: 75% of consumers want more rewarded content like videos, surveys
Apps are the preferred way to access loyalty program information for 66% of consumers, and interest is growing in channels like smart speakers.
By Erica Sweeney • Feb. 26, 2019 -
MedMen details US cannabis history in short film directed by Spike Jonze
The campaign includes what MedMen claims is the first-ever TV commercial for a marijuana dispensary, along with connected TV and podcast integrations.
By Erica Sweeney • Feb. 26, 2019 -
Microsoft, Samsung, Nokia and others join AT&T's 5G incubator
The wireless carrier looks to bring together app developers, content creators, device makers and network vendors.
By Robert Williams • Feb. 25, 2019 -
Connected TV ad impressions jump 193% in 2018, study finds
In Q4, premium publishers ran more than half of their impressions on CTV platforms, a 154% year-over-year jump, per Extreme Reach.
By Erica Sweeney • Feb. 25, 2019 -
Consumers turn to mobile card services to manage finances
Over half of shoppers use the features in part because they can instantly freeze their cards and receive texts about potential fraud, per a PYMNTS.com report.
By Dan O'Shea • Feb. 25, 2019 -
Facebook collects sensitive personal data from apps, The Wall Street Journal reports
The social giant said it ordered apps to stop sharing the user information and may take additional action against noncompliant apps.
By Robert Williams • Feb. 25, 2019 -
Arsenal FC teams with Fantastec on blockchain collectibles app
The U.K. soccer club is letting users of the Swap app buy, collect and trade digital cards that unlock rewards and exclusive content.
By Robert Williams • Feb. 25, 2019 -
Study: Mobile powers 76% of large fashion retailers' web visits
Just 6% of traffic comes from paid placements on social media, personalization tech firm Nosto found.
By Robert Williams • Feb. 25, 2019 -
Deep Dive
As an era of self-regulation ends, marketers fear uncharted, risky waters for data privacy
"For many companies, if you get this wrong, you could very well be out of business," the ANA's Dan Jaffe told Marketing Dive about the upcoming California Consumer Privacy Act.
By Peter Adams • Feb. 25, 2019 -
SMBs see most marketing potential in Alexa, survey finds
However, 38% of small- and medium-sized businesses said they don't do any kind of marketing with voice platforms.
By Robert Williams • Feb. 22, 2019 -
Apple, Goldmans Sachs to issue joint credit card with Wallet app features
In-app features including financial planning tools like setting budgets, tracking rewards and managing credit balances will be offered.
By Robert Williams • Feb. 22, 2019 -
Study: US will lead Asia, Europe on 5G
Analysis by Cisco found 9% of mobile data connections in North America by 2022 will run on 5G, compared to 4% in Asia and 6.5% in Western Europe.
By Jason Plautz • Feb. 22, 2019 -
Wendy's plans to expand delivery to 80% of locations in 2019
The company expects to spend an additional $25 million on digital platforms, and hired Accenture to accelerate development.
By Robert Williams • Feb. 22, 2019
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