Chobani hosts Instagram 'swag drops' to promote kids line

The brand is giving away children's clothing and other items that feature characters inspired by flavors like Rainbow Sprinkle Cone.

By Erica Sweeney • March 11, 2019

Variety: Comedy Central premieres YouTube channel dedicated to digital originals

The network saw an opportunity for a separate channel hosting its digital-only content, and the effort will be spearheaded by Viacom Digital Studios. 

By Erica Sweeney • March 11, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Report: Apple may debut iPhone-powered AR headset this year

The first generation of glasses will rely on a nearby iPhone for processing power, an internet connection and location services.

By Robert Williams • March 10, 2019

Airbnb buys mobile-first HotelTonight to boost last-minute bookings

As it prepares for an IPO, the hospitality platform seeks to become a one-stop shop for travelers.

By Robert Williams • March 8, 2019

'Fortnite' leads declines in battle royale games' social media mojo

However, the game was still ranked No. 1 with 88.2 million social mentions and 1.3 billion engagements.

By Robert Williams • March 8, 2019

OOH advertising spend jumps 4.5% in 2018, reaching a record high

Digital OOH represented 29% of the total spend, but there were also increases in the four main formats: billboards, street furniture, transit and place-based. 

By Erica Sweeney • March 8, 2019

Adidas taps Twitter livestream series to boost female athletes

Announced one day before International Women's Day, the series will stream girls' high school volleyball and soccer games.

By Robert Williams • March 8, 2019

Forrester: Home Depot, Sephora top retail mobile app experiences

Features like AR, 360-degree views and video buying guides round out the home improvement chain's key mobile shopping functionalities.

By Robert Williams • March 8, 2019

How AT&T revamped an 8-year-old TV campaign to make it mobile-first

The "It Can Wait" public service message reached millions and outstripped benchmarks by putting the focus on mobile viewers.

By Chris Kelly • March 8, 2019

Cox pilots AI-powered audio ad unit from Spark Foundry, AI Music

Sympaphonic Ads automatically pair creative with user listening preferences, and reportedly can produce a complete ad in under 10 minutes.

By Peter Adams • March 7, 2019

Google dives deeper into visual search with shoppable ads in Images

The search giant's new features make its platform more directly competitive with Pinterest.

By Robert Williams • March 7, 2019

Mobile ads work faster than most people think, study finds

Well-known brands triggered the quickest response, while video ads were twice as likely to stimulate an emotional reaction than static images, the Mobile Marketing Association found.

By Robert Williams • March 7, 2019

Facebook outlines plans for 'privacy-focused' integration of Instagram, WhatsApp and Messenger

CEO Mark Zuckerberg said the company will shift its focus to encrypted communications, so conversations can be intimate, ephemeral and secure. 

By Erica Sweeney • March 7, 2019

Fitbit signs on Adidas, Blue Apron, Deezer for new rewards program

Smartwatch wearers can earn points for everyday activities like steps, sleep and active minutes and redeem for product discounts.

By Robert Williams • March 7, 2019

Report: Amazon removes thousands of vendors

The move is the latest indication that Amazon seeks more control over how it works with brands.

By Erica Sweeney • Updated March 12, 2019

McDonald's drives 8.4K in-app actions by tying geofenced billboards to Waze

A campaign with the Google-owned app and agency Outdoor Media Group used geofenced billboards to send people a message when their car stopped.

By Peter Adams • March 7, 2019

Gillette lets Twitch users earn virtual currency for purchases

As part of a new partnership, a team of 11 Twitch streamers will promote the men's grooming brand on the platform.

By Erica Sweeney • March 7, 2019

Wendy's trolls McDonald's on Frozen Food Day

A frozen cake for "you know who" reminded Twitter followers that its rival uses frozen beef and offered a free burger through Wendy's mobile app.

By Robert Williams • March 7, 2019

IAB: 78% of marketers will spend more on data in 2019

Stronger government data regulation is the main potential threat to "deriving value from data," while concern over other issues like proving ROI has dipped.

By Erica Sweeney • March 6, 2019

Papa Gino's, D'Angelo see 14x response rate for SMS offers

A mobile campaign with Mobivity's Recurrency platform drove more than 25,000 transactions and $125,000 in attributable revenue.

By Robert Williams • March 6, 2019

Nutella serves up free samples to Alexa, Google Assistant users

After registering, customers' "Send me a sample of Nutella" prompt activates the offer and sends the product by mail.

By Robert Williams • March 6, 2019

NBC affiliate station expands viewer texting to all news programs

TV stations like Seattle's KING 5 urge viewer interaction by airing texts during live broadcasts.

By Robert Williams • March 6, 2019

T.J. Maxx gamifies pop-up experiences via Instagram contest

Consumers can guess the total cost of the products on display in several installations curated by influencers for a chance to win prizes.

By Erica Sweeney • March 6, 2019

Kimpton expands Room 301 influencer experience to 20 cities

After a pilot last fall, the hotel chain's new Stay Human Project will offer localized, "Instagrammable" rooms to inspire guests.

By Robert Williams • March 6, 2019

Sam's Club set to test faster Scan & Go tech

This spring, the retailer will pilot technology that uses computer vision and machine learning to enhance its mobile service.

By Dan O'Shea • March 5, 2019