Mobile: Page 138
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Report: Pinterest secretly files for IPO, seeks $12B market value
A successful IPO is likely to be followed by investments in building out the platform's offerings for marketers.
By Robert Williams • Feb. 22, 2019 -
Marriott tests new pod format around Oscars to drive interest in Bonvoy
The streamlined rewards program, which follows a massive cyberattack on the hotel chain's Starwood reservation system, has reportedly caused some confusion among consumers to date.
By Erica Sweeney • Feb. 22, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
'Batman' AR/VR experience highlights potential of 5G
AT&T, Ericsson, Intel and Warner Bros. partnered to showcase how next-generation mobile tech will transform entertainment.
By Robert Williams • Feb. 21, 2019 -
Baskin-Robbins sees 12% lift in store visits from Spotify ads
The ice cream chain matched 430,000 U.S. store visits to an audio ad via new measurement partner Placed.
By Robert Williams • Feb. 21, 2019 -
Samsung readies 5G version of Galaxy S10 smartphones
The electronics giant added reverse wireless charging and Bixby routines while keeping the headphone jack.
By Robert Williams • Feb. 21, 2019 -
WPP teams with Waze on in-car ads
The platform's ads have "obvious opportunities" for quick-service restaurants, gas stations and retailers, according to the holding group.
By Robert Williams • Feb. 21, 2019 -
Sleep Number pilots interactive Hulu ad unit that links video, email marketing
Created with BrightLine, the commercials allow viewers to request offers from advertisers, which are sent to the email they have connected to their account.
By Erica Sweeney • Feb. 21, 2019 -
Facebook ad ROI improves as holiday spend drops 45%, analysis finds
Marketers invested less in Facebook ads during the 2018 holiday shopping season in response to earlier "documented declines in ROI," C3 Metrics found.
By Erica Sweeney • Feb. 21, 2019 -
Delivery mobile app market to hit $16.6B in 2023, report says
Allied Market Research predicts that the global segment is expected to grow at an annual rate of close to 30%, driven by rising internet penetration, standard of living and mobile usage.
By Alicia Kelso • Feb. 20, 2019 -
Apple, Samsung, Fitbit, Fossil will lose smartwatch share, study says
The combined market share for the "big four" will slide to 47% of smartwatch shipments by 2023 as new rivals emerge, according to Juniper Research.
By Robert Williams • Feb. 20, 2019 -
Column
Comic Dive: Jolly Green Dating
Green Giant is the latest brand to team up with a dating site, but it remains to be seen whether millennials will swipe right on the integrations.
By John Hazard and Lisa Burdige • Feb. 20, 2019 -
Snapchat adds hockey highlights, curated stories to NHL deal
The league is working with Disney Streaming Services to create "NHL Highlights" as a weekly streamcast.
By Robert Williams • Feb. 20, 2019 -
Spindrift asks 'Why #NoLimeEmoji?' on Instagram and Twitter
The beverage brand looks to generate buzz around its new lime flavor with a charity-minded campaign.
By Robert Williams • Feb. 20, 2019 -
Revlon rolls out influencer-backed campaign with Instagram sweepstakes
The cosmetics giant is giving away $4,000 in prizes, including a trip to NYC.
By Robert Williams • Feb. 20, 2019 -
Tide plots nationwide ambitions for mobile on-demand laundry service
Tide Cleaners targets urban areas, high-traffic retail locations and college campuses, with consumers able to leave instructions and receive updates through a dedicated app.
By Erica Sweeney • Feb. 20, 2019 -
Mobile shopping surged 64% during holidays, survey finds
The channel's growing role as a shopping research tool helped impressions for product listing ads jump 113%.
By Robert Williams • Feb. 19, 2019 -
Report: TikTok tests native video ads that point to websites
The ad was spotted in a video clip labeled "Sponsored" from retailer Specialized Bikes.
By Robert Williams • Feb. 19, 2019 -
USA Today debuts AR feature for Oscar-nominated designers
"Oscars AR: The costumes and creators" gives audiences a close-up look at designs from nominated films.
By Robert Williams • Feb. 19, 2019 -
Report: Apple buys Pullstring to support voice-powered app development
The acquisition is another sign of Apple's plans to take on Amazon and Google in the burgeoning market for voice-powered apps and smart speakers.
By Robert Williams • Feb. 19, 2019 -
Fiery UK parliamentary report puts Facebook in regulatory crosshairs
The result of an 18-month investigation, the 108-page document insists that companies like Facebook must not be allowed to act like "digital gangsters."
By Erica Sweeney • Feb. 19, 2019 -
Lego haunts building blocks with AR ghosts
This week, the toymaker also started selling licensed clothes that are only available on Snapchat.
By Robert Williams • Feb. 15, 2019 -
Report: New York Times presses pause on Snapchat Discover
The newspaper hasn't updated its channel in almost two months, but is discussing creating something new for the app.
By Robert Williams • Feb. 15, 2019 -
Facebook opens checkbook, ad inventory on Watch, reports say
The social network is reportedly offering $200,000 for each eight-episode series, and is piloting a plan to let media companies sell ads on the platform.
By Robert Williams • Feb. 15, 2019 -
Report: Apple buys AI marketing startup DataTiger
The deal is the latest indication that Apple seeks to build its digital marketing capabilities to drive growth as iPhone sales decline.
By Robert Williams • Feb. 15, 2019 -
IAB: Digital advertising experiences 'landmark' 2018, bolstered by OTT, DTC
Investments in digital reached $75.8 billion for the first three quarters, marking the highest amount of spending over that period on record.
By Erica Sweeney • Feb. 15, 2019
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