How Accenture Interactive pairs brands with AR, VR to connect with consumers

At SXSW, the consultancy's digital marketing arm showcased a range of extended reality activations for brands like Disney, Porsche and Kendra Scott.

By Chris Kelly • March 15, 2019

Jackbox Games pilots AdRoll's new AI-powered video solution

The AdRoll Video Ad tool leverages machine learning to determine the optimal bid price for each impression.

By Erica Sweeney • March 15, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'

The football league attempts to attract generations of fans, while a taco chain taps the quirky product trend and an Asian e-commerce platform melds online shopping and livestreamed concerts.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • March 15, 2019

Esports ad revenue will exceed $200M by 2020, eMarketer says

In 2019, the number of people in the U.S. who will watch an esports event at least once a month will reach 30.3 million, an 18% increase over last year.

By Erica Sweeney • March 15, 2019

Kroger expands Pinterest tie-up with first-party data ad targeting

A Pinterest push for the Greek yogurt category used Kroger's data for targeting, producing a 53% traffic lift and 15% lower cost per engagement.

By Erica Sweeney • March 15, 2019

NYT: Criminal probe into Facebook entangles smartphone makers

The Times broke news yesterday of a criminal investigation into the social giant, though it's unclear when the proceedings began.

By Peter Adams • March 14, 2019

Report: Apple buys machine-learning startup Laserlike

The deal is the latest indication that Apple is betting on artificial intelligence as it looks to build out services like Siri.

By Robert Williams • March 14, 2019

Febreze drops fresh album of musical ads

"The Freshness" targets fans who like the P&G brand's musical spots that have won attention on social media.

By Robert Williams • March 14, 2019

Betabrand builds customer acquisition strategy around Facebook comments

The brand's creative team analyzes the most common comments each week and responds with GIFs and witty comebacks. 

By Erica Sweeney • March 14, 2019

Google rolls out smart targeting for in-game ads

New segmentation features categorize players and display ads based on the likelihood of targeted users making in-app purchases.

By Robert Williams • March 14, 2019

Lush demos visual search app and fresh 'digital packaging' at SXSW

A mobile-packed activation let guests scan bath products for details like price, ingredients and action videos, while highlighting the brand's broader tech focus.

By Natalie Black (Koltun) • March 14, 2019

Lamps Plus taps SMS texting for customer service

Without having to download a separate app, users can reserve items, ask about store inventory or get personalized design tips.

By Robert Williams • March 14, 2019

When disruptors become followers: Uber, Lyft and their loyalty potential

The new loyalty programs should inspire a sense of liberty and freedom to incentivize incremental behavior, writes SessionM's CMO Patrick Reynolds.

By Patrick Reynolds • March 14, 2019

Pandora offers more granular targeting, including smart speaker-specific ads

The change could help marketers solve the "invisible shelf" and discovery problems associated with voice marketing.

By Peter Adams • March 13, 2019

Spotify offers free ad-supported Hulu to paying subscribers

The popular services join forces as the streaming market grows increasingly saturated.

By Robert Williams • March 13, 2019

EMarketer: Social video ad spending will surge 44% by 2021

The category will make up 30% of video's total $14.9 billion in two years, as more brands shift to reach younger audiences on their preferred platforms.

By Robert Williams • March 13, 2019

Three Olives Vodka's influencer campaign boosts awareness 32%

The "Finding Otherness" campaign for the launch of a rosé-flavored vodka also increased purchase intent by more than 10%.

By Robert Williams • March 13, 2019

Facebook replaces relevance score, changes ad metrics

The changes could help advertisers address trends like personalization and ad relevance.

By Erica Sweeney • March 13, 2019

Baskin-Robbins, Mister Donut partner with HotNow on crypto rewards game

Players can exchange their virtual gold in the game's marketplace for coupons and discounts at real-world retailers.

By Robert Williams • March 13, 2019

Google lets YouTube creators add AR selfies to Stories

Google's machine learning technology doesn't require a depth scanner to create a detailed model of a person's face.

By Robert Williams • March 12, 2019

Chipotle touts loyalty program with $250K in Venmo payouts

The Mexican food chain is expanding its Chipotle Rewards program nationwide.

By Robert Williams • March 12, 2019

Basic Space looks to leverage the influencer economy

Launched at SXSW, the online and app marketplace provides a home for celebrities to sell their own pre-owned and exclusive merchandise.

By Dan O'Shea • March 12, 2019

How HBO's 'Sopranos' nickname Twitter stunt scored 300M impressions

At SXSW, the network and marketing firm Engine Group explained how to use social media as more than "fast food."

By Chris Kelly • March 12, 2019

L'Oréal deepens personalized skincare focus with uBiome partnership

New test kits revealed at SXSW enable consumers to submit cheek-swab samples to determine their skin health and receive product recommendations.

By Natalie Black (Koltun) • March 12, 2019

Pedigree links shelter dog support drive to documentary sponsorship

The brand partnered with influencer Katherine Schwarzenegger and will donate one bowl of food for every story shared using the campaign hashtag.

By Erica Sweeney • March 12, 2019